Today marks the first 90 days for me as Principal Analyst within the eBusiness and Channel Strategy role at Forrester, and I could not be happier with my decision to join this great team and organization. Along with working with extremely smart industry analysts in both business and technology roles, I have the opportunity to help participate in the growth and evolution of eBusiness leaders throughout the world. The benefits of being a Forrester analyst typically don’t involve complimentary champagne and caviar, but they do involve realizing a tremendous amount of enjoyment from helping eBusiness leaders and their companies succeed. Here’s how I’m adding value:
Gaining and providing insight by perpetually studying the business landscape. The role of an Analyst at Forrester is akin to attending your favorite college class, minus the exams and tuition expense. I’m rewarded for being curious and for having a point of view. This aspect of my role is very satisfying as I'm able to apply this insight and help our clients solve real problems.
Helping businesses solve issues through Inquiry calls. These client engagements allow me to provide tactical guidance and help solve urgent challenges. I’m often pulling from my experience running eBusinesses as well as leveraging the knowledge I’ve learned from my peers. Our clients love our Inquiry process because they get answers fast. These meetings often lead to stronger working relationships, allowing me to become a trusted adviser with our clients.
Today’s top career sites do more than list jobs available. The best ones give a glimpse of what it’s like to work at the company, communicate the company values, and introduce the company brand. These sites use multimedia to communicate messages about the company culture, the people, professional growth opportunities, and more.
Join me on Friday, September 21, 3012 at 11 am Eastern Time for the Forrester webinar, Create An Engaging Career Website To Pique Candidate Interest. In this session I will talk about the essential components to include in a career website, the effective use of video to communicate messages, and the important connections with social media sites. I’ll show many examples of effective websites.
Register now. Bring your best questions. I look forward to talking with you.
My colleague David Johnson wrote a good blog earlier in the week on ‘Your Best Chance for Long-Term Employability as an I&O Professional’in which he discussed the key areas that I&O Professionals should focus on for employability. This and the recent wash of articles, especially in the UK, in regards to the IT skills gap got me thinking about the IT market from an employment perspective. With the various pressures facing I&O Professionals it is more important than ever to have a personal career plan which focusses on your career aspirations or at the very least a personal career vision.
I think one of the important aspects of this personal career vision is to have a clear understanding of the type of I&O organization that you would like to work for. Why? Well, in the same way in which a business selects the right candidate, it is important that that I&O Professionals select the right company which will help in their long term career vision. With this, I would like put forward the idea that, as I&O Professionals, we should be looking for certain organizational ‘career accelerating qualities’ during the recruitment process. My initial list is below and you may not find an organization which meets all these qualities but some will be more important to your personal career plan than others.
A strong I&O vision linked to the overall business mission – I would look to assess this by asking the interviewer(s) for both the overall business mission with a view to clarifying whether the I&O vision is in harmony with this. Put simply this will help you get a feel for how integrated and thus how important I&O is to the business.
We're looking for a new analyst or senior analyst to join our eBusiness and channel strategy team, based in either Amsterdam or London. We're looking for someone with an analytical mind, good communication skills (listening, not just talking!), strong views on the impact of digital technologies on eBusiness and channel strategy, and experience of the complexities of retail financial services and of different European markets to help our clients make great business decisions and shape their firms' strategies.
Last Friday, after a long week of RSA conference events and meetings, I eagerly looked forward to slipping on my headphones and enjoying the relative silence of my flight back to Dallas. As I approached my seat, I saw I was sitting next to a United States Air Force (USAF) officer. I looked at his rank and saw two stars on his uniform, making him a major general. I had a sudden sense of nostalgia and I instinctively wanted to salute him. I resisted the urge, introduced myself, and thanked him for his service.
Over the next two hours I had the most unexpected and fascinating conversation of my RSA week. It turned out that my fellow traveler is the commanding officer of the Air Force Research Laboratory (AFRL). According to the website, the AFRL is “the Air Force’s only organization wholly dedicated to leading the discovery, development, and integration of war fighting technologies for our air, space, and cyberspace forces.” We discussed a variety of open source topics, including electromagnetic pulse weapons, cyberweapons, Stuxnet, unmanned aerial vehicles, USAF renewable energy initiatives, as well as national policy.
After six years at Forrester, Alexander Hesse has decided to leave Forrester to take on a new challenge in a different field. It's always a sad day when you lose a respected colleague and I wish Alex the very best.
We're looking for a new senior analyst to join our eBusiness and channel strategy team, preferably based in Amsterdam. We're looking for someone with strong views on eBusiness and channel strategy, an analytical mind, and experience of the complexities of retail financial services and of different European markets to help our clients make the right business decisions and shape their firms' strategies.
After almost 10 years at Forrester, I'm incredibly lucky to now lead the team dedicated to making eBusiness & Channel Strategy Professionals successful every day. And, more than ever, senior executives leading eBusiness efforts need help. Ubiquitous connectivity, new devices, and empowered consumers translate into very specific challenges. How do I drive commerce effectively anytime and anywhere my customers demand? How can I ensure a seamless and productive experience regardless of the channel employed? And, how do I align my people, processes, technology, metrics, and culture to support my customers?
If you or someone you know is interested in helping eBusiness & Channel Strategy professionals with these and other challenges, please consider the following open positions for which we are hiring: