Live from the Omniture Summit: The New Principles of A Successful CMO

Shar VanBoskirk

Coming to you live this morning from the kick off keynote of the Adobe (nee Omniture) Summit in Salt Lake City.  And I'm pleased to report that so far the event is as thumping and hued in neon green as in years past. 

A nice change from past summits: Instead of discussing developments to Omniture's online marketig technology, today's Omniture keynote by Josh James is themed around "The New Principles Of A Successful CMO."  These are Josh's principles for how marketing execs can succeed.

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Online Canadians Have Aggressively Embraced Social Technologies -- And So Have Canadian Marketers

Nate Elliott

I've spent the last year living and working in Vancouver, Canada -- speaking with many Canadian interactive marketers and agencies, and collecting survey data on Canadian consumers -- so I'm pleased to say that yesterday we released a new report, Canadian Social Technographics Revealed, and added our latest Canadian data to our free Social Technographics Profile Tool.

In researching this report, I learned that:

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How Industries Spend On Interactive Marketing

Shar VanBoskirk

Sharvanboskirk [Posted by Shar VanBoskirk]

I dedicate this blog post to anyone who has read Forrester's interactive marketing forecast and thought, "well that's great, but how are interactive marketers in *my* industry spending on interactive tools." I've just published the US Interactive Marketing Forecast By Industry, 2009 to 2014 which splices our interactive marketing forecast by 12 different industries including:

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Yahoo! Has The Right Mobile Priorities

Confirmed: The Recession Limits Interactive Experimentation

Shar VanBoskirk

Sharvanboskirk [Posted by Shar VanBoskirk]

Forrester's "Interactive Marketing Channels To Watch, 2009" -- our annual look at actual interactive channel adoption compared to hype -- went live on Friday.  A few of the study's key takeaways:

*Few marketers experiment with emerging media with the exception of social media applications.  They stick with email and search and are waiting for a better economy to embrace online video and mobile marketing.

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Interactive Budgets Are Growing At The Expense Of Offline

Shar VanBoskirk

Sharvanboskirk [Posted by Shar VanBoskirk]

During my presentation at Forrester's Marketing Forum on April 23,  I previewed Forrester's latest forecast of interactive marketing spend.  We expect marketer spend on display media, search, email, mobile and social media to reach nearly $55 billion by 2014.

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Online Media Insights from Sportgenic

Shar VanBoskirk

Sharvanboskirk [Posted by Shar VanBoskirk]

I had breakfast last Friday with Robert Tas, CEO of Sportgenic an ad network and advertising management platform focused on targeting advertising to sports enthusiasts.  He was in Boston meeting some agency partners (although he did manage to catch game 7 of the Celtics/Bulls series while in town!)

He shared a few observations based on ad sales at his business so far this year:

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Client Choice Research For Interactive Marketers

Christine Overby

Christine Overby [Posted by Christine Overby]

2008 was tumultuous year for Interactive Marketing professionals. You had to promote digital efforts internally, make the case for emerging channels, and re-evaluate your plans as the economy soured -- all while continuing to deliver exciting interactive campaigns to your customers. You've told us that the hurdles will still be there in 2009. At Forrester, we're committed to helping you address them. Tell us your biggest challenge, and we'll write research to help you overcome it.

  • Demonstrating ROI
  • Integrating Channels
  • Handling budget scrutiny

Click on the "vote now"button below and see what your peers say is the top hurdle they face, while helping us pick the topic so that we write the research that matters most to you!

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Yahoo!'s New CEO Should Prioritize Her Operational Savvy

Shar VanBoskirk

Sharvanboskirk [Posted by Shar VanBoskirk]

Yahoo! announced today that Carol Bartz would become its new CEO effective immediately.  Read the press release here.  For some of the history leading up to this announcement read my past posts and those of my colleague David Card.

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Interactive Marketing: An Imperative In A Recession

Shar VanBoskirk

[Posted by Shar VanBoskirk]

***Updated with new registration information***

With an economic crisis looming, marketers must find new means to cut costs and deliver returns.  Many interactive marketing tools can actually provide cost-effective ways for firms to increase sales and deepen customer relationships. 

I hope you will join me for a  complimentary Webinar where we discuss how interactive marketing can help you battle budget cuts or slagging sales due to the slowing economy.  In this Webinar, I'm planning to define how interactive marketing should be a mandate for all marketers to stay relevant to their end consumers.  I'm also going to tackle why interactive marketing matters, how your firm should approach it and how Forrester can help you craft meaningful interactive marketing strategies.

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