We have been repeatedly reminded that the requirements of hyper-scale cloud properties are different from those of the mainstream enterprise, but I am now beginning to suspect that the top strata of the traditional enterprise may be leaning in the same direction. This suspicion has been triggered by the combination of a recent day in NY visiting I&O groups in a handful of very large companies and a number of unrelated client interactions.
The pattern that I see developing is one of “haves” versus “have nots” in terms of their ability to execute on their technology vision with internal resources. The “haves” are the traditional large sophisticated corporations, with a high concentration in financial services. They have sophisticated IT groups, are capable fo writing extremely complex systems management and operations software, and typically own and manage 10,000 servers or more. The have nots are the ones with more modest skills and abilities, who may own 1000s of servers, but tend to be less advanced than the core FSI companies in terms of their ability to integrate and optimize their infrastructure.
The divergence in requirements comes from what they expect and want from their primary system vendors. The have nots are companies who understand their limitations and are looking for help form their vendors in the form of converged infrastructures, new virtualization management tools, and deeper integration of management software to automate operational tasks, These are people who buy HP c-Class, Cisco UCS, for example, and then add vendor-supplied and ISV management and automation tools on top of them in an attempt to control complexity and costs. They are willing to accept deeper vendor lock-in in exchange for the benefits of the advanced capabilities.
A project I’m working on for an approximately half-billion dollar company in the health care industry has forced me to revisit Hyper-V versus VMware after a long period of inattention on my part, and it has become apparent that Hyper-V has made significant progress as a viable platform for at least medium enterprises. My key takeaways include:
Hyper-V has come a long way and is now a viable competitor in Microsoft environments up through mid-size enterprise as long as their DR/HA requirements are not too stringent and as long as they are willing to use Microsoft’s Systems Center, Server Management Suite and Performance Resource Optimization as well as other vendor specific pieces of software as part of their management environment.
Hyper-V still has limitations in VM memory size, total physical system memory size and number of cores per VM compared to VMware, and VMware boasts more flexible memory management and I/O options, but these differences are less significant that they were two years ago.
For large enterprises and for complete integrated management, particularly storage, HA, DR and automated workload migration, and for what appears to be close to 100% coverage of workload sizes, VMware is still king of the barnyard. VMware also boasts an incredibly rich partner ecosystem.
For cloud, Microsoft has a plausible story but it is completely wrapped around Azure.
While I have not had the time (or the inclination, if I was being totally honest) to develop a very granular comparison, VMware’s recent changes to its legacy licensing structure (and subsequent changes to the new pricing structure) does look like license cost remains an attraction for Microsoft Hyper-V, especially if the enterprise is using Windows Server Enterprise Edition.
I recently had an opportunity to spend some time with SUSE management, including President and General Manager Nils Brauckmann, and came away with what I think is a reasonably clear picture of The Attachmate Group’s (TAG) intentions and of SUSE’s overall condition these days. Overall, impressions were positive, with some key takeaways:
TAG has clarified its intentions regarding SUSE. TAG has organized its computer holdings as four independent business units, Novell, NetIQ, Attachmate and SUSE, each one with its own independent sales, development, marketing, etc. resources. The advantages and disadvantages of this approach are pretty straightforward, with the lack of opportunity to share resources aiming the business units for R&D and marketing/sales being balanced off by crystal clear accountability and the attendant focus it brings. SUSE management agrees that it has undercommunicated in the past, and says that now that the corporate structure has been nailed down it will be very aggressive in communicating its new structure and goals.
SUSE’s market presence has shifted to a more balanced posture. Over the last several years SUSE has shifted to a somewhat less European-centric focus, with 50% of revenues coming from North America, less than 50% from EMEA, and claims to be the No. 1 Linux vendor in China, where it has expanded its development staffing. SUSE claims to have gained market share overall, laying claim to approximately 30% of WW Linux market share by revenue.
Focus on enterprise and cloud. Given its modest revenues of under $200 million, SUSE realizes that it cannot be all things to all people, and states that it will be focusing heavily on enterprise business servers and cloud technology, with less emphasis on desktops and projects that do not have strong financial returns, such as its investment in Mono, which it has partnered with Xamarin to continue development,.
NVIDIA recently shared a case study involving risk calculations at a JP Morgan Chase that I think is significant for the extreme levels of acceleration gained by integrating GPUs with conventional CPUs, and also as an illustration of a mainstream financial application of GPU technology.
JP Morgan Chase’s Equity Derivatives Group began evaluating GPUs as computational accelerators in 2009, and now runs over half of their risk calculations on hybrid systems containing x86 CPUs and NVIDIA Tesla GPUs, and claims a 40x improvement in calculation times combined with a 75% cost savings. The cost savings appear to be derived from a combination of lower capital costs to deliver an equivalent throughput of calculations along with improved energy efficiency per calculation.
Implicit in the speedup of 40x, from multiple hours to several minutes, is the implication that these calculations can become part of a near real-time business-critical analysis process instead of an overnight or daily batch process. Given the intensely competitive nature of derivatives trading, it is highly likely that JPMC will enhance their use of GPUs as traders demand an ever increasing number of these calculations. And of course, their competition has been using the same technology as well, based on numerous conversations I have had with Wall Street infrastructure architects over the past year.
My net take on this is that we will see a succession of similar announcements as GPUs become a fully mainstream acceleration technology as opposed to an experimental fringe. If you are an I&O professional whose users are demanding extreme computational performance on a constrained space, power and capital budget, you owe it to yourself and your company to evaluate the newest accelerator technology. Your competitors are almost certainly doing so.
Over the past months server vendors have been announcing benchmark results for systems incorporating Intel’s high-end x86 CPU, the E7, with HP trumping all existing benchmarks with their recently announced numbers (although, as noted in x86 Servers Hit The High Notes, the results are clustered within a few percent each other). HP recently announced new performance numbers for their ProLiant DL980, their high-end 8-socket x86 server using the newest Intel E7 processors. With up to 10 cores, these new processors can bring up to 80 cores to bear on large problems such as database, ERP and other enterprise applications.
The performance results on the SAP SD 2-Tier benchmark, for example, at 25160 SD users, show a performance improvement of 35% over the previous high-water mark of 18635. The results seem to scale almost exactly with the product of core count x clock speed, indicating that both the system hardware and the supporting OS, in this case Windows Server 2008, are not at their scalability limits. This gives us confidence that subsequent spins of the CPU will in turn yield further performance increases before hitting system of OS limitations. Results from other benchmarks show similar patterns as well.
Key takeaways for I&O professionals include:
Expect to see at least 25% to 35% throughput improvements in many workloads with systems based on the latest the high-performance PCUs from Intel. In situations where data center space and cooling resources are constrained this can be a significant boost for a same-footprint upgrade of a high-end system.
For Unix to Linux migrations, target platform scalability continues become less of an issue.
While NVIDIA and to a lesser extent AMD (via its ATI branded product line) have effectively monopolized the rapidly growing and hyperbole-generating market for GPGPUs, highly parallel application accelerators, Intel has teased the industry for several years, starting with its 80-core Polaris Research Processor demonstration in 2008. Intel’s strategy was pretty transparent – it had nothing in this space, and needed to serve notice that it was actively pursuing it without showing its hand prematurely. This situation of deliberate ambiguity came to an end last month when Intel finally disclosed more details on its line of Many Independent Core (MIC) accelerators.
Intel’s approach to attached parallel processing is radically different than its competitors and appears to make excellent use of its core IP assets – fabrication and expertise and the x86 instruction set. While competing products from NVIDIA and AMD are based on graphics processing architectures, employing 100s of parallel non-x86 cores, Intel’s products will feature a smaller (32 – 64 in the disclosed products) number of simplified x86 cores on the theory that developers will be able to harvest large portions of code that already runs on 4 – 10 core x86 CPUs and easily port them to these new parallel engines.
On June 15, HP announced that it had filed suit against Oracle, saying in a statement:
“HP is seeking the court’s assistance to compel Oracle to:
Reverse its decision to discontinue all software development on the Itanium platform
Reaffirm its commitment to offer its product suite on HP platforms, including Itanium;
Immediately reset the Itanium core processor licensing factor consistent with the model prior to December 1, 2010 for RISC/EPIC systems
HP also seeks:
Injunctive relief, including an order prohibiting Oracle from making false and misleading statements regarding the Itanium microprocessor or HP’s Itanium-based servers and remedying the harm caused by Oracle’s conduct.
Damages and fees and other standard remedies available in cases of this nature.”
When Cisco began shipping UCS slightly over two years ago, competitor reaction ranged the gamut from concerned to gleefully dismissive of their chances at success in the server market. The reasons given for their guaranteed lack of success were a combination of technical (the product won’t really work), the economics (Cisco can’t live on server margins) to cultural (Cisco doesn’t know servers and can’t succeed in a market where they are not the quasi-monopolistic dominating player). Some ignored them, and some attempted to preemptively introduce products that delivered similar functionality, and in the two years following introduction, competitive reaction was very similar – yes they are selling, but we don’t think they are a significant threat.
Any lingering doubt about whether Cisco can become a credible supplier has been laid to rest with Cisco’s recent quarterly financial disclosures and IDC’s revelation that Cisco is now the No. 3 worldwide blade vendor, with slightly over 10% of worldwide (and close to 20% in North America) blade server shipments. In their quarterly call, Cisco revealed Q1 revenues of $171 million, for a $684 million revenue run rate, and claimed a booking run rate of $900 million annually. In addition, they placed their total customer count at 5,400. While actual customer count is hard to verify, Cisco has been reporting a steady and impressive growth in customers since initial shipment, and Forrester’s anecdotal data confirms both the significant interest and installed UCS systems among Forrester’s clients.
Entering into a new competitive segment, especially one dominated by major players with well-staked out turf, requires a level of hyperbole, dramatic positioning and a differentiable product. Cisco has certainly achieved all this and more in the first two years of shipment of its UCS product, and shows no signs of fatigue to date.
However, Cisco’s announcement this week that it is now part of Microsoft’s Fast Track Data Warehouse and Fast Track OLTP program is a sign that UCS is also entering the mainstream of enterprise technology. The Microsoft Fast Track program, offering a set of reference architectures, system specification and sizing guides for both common usage scenarios for Microsoft SQL Server, is not new, nor is it in any way unique to Cisco. Fast Track includes Dell, HP, IBM, and Bull. The fact that Cisco will now get equal billing from Microsoft in this program is significant – it is the beginning of the transition from emerging fringe to mainstream , and an endorsement to anyone in the infrastructure business that Cisco is now appearing on the same stage as the major incumbents.
Will this represent a breakthrough revenue opportunity for Cisco? Probably not, since Microsoft will be careful not to play favorites and will certainly not risk alienating its major systems partners, but Cisco’s inclusion on this list is another incremental step in becoming a mainstream server supplier. Like the chicken soup that my grandmother used to offer, it can’t hurt.
Intel has been publishing research for about a decade on what they call “3D Trigate” transistors, which held out the hope for both improved performance as well as power efficiency. Today Intel revealed details of its commercialization of this research in its upcoming 22 nm process as well as demonstrating actual systems based on 22 nm CPU parts.
The new products, under the internal name of “Ivy Bridge”, are the process shrink of the recently announced Sandy Bridge architecture in the next “Tock” cycle of the famous Intel “Tick-Tock” design methodology, where the “Tick” is a new optimized architecture and the “Tock” is the shrinking of this architecture onto then next generation semiconductor process.
What makes these Trigate transistors so innovative is the fact that they change the fundamental geometry of the semiconductors from a basically flat “planar” design to one with more vertical structure, earning them the description of “3D”. For users the concepts are simpler to understand – this new transistor design, which will become the standard across all of Intel’s products moving forward, delivers some fundamental benefits to CPUs implemented with them:
Leakage current is reduced to near zero, resulting in very efficient operation for system in an idle state.
Power consumption at equivalent performance is reduced by approximately 50% from Sandy Bridge’s already improved results with its 32 nm process.