Gene briefly explores the misunderstanding between “Enterprise IA” and “User Experience IA.” This tension was well characterized by Peter Morville almost 10 years ago (See “Big Architect, Little Architect.” Personally I think it’s clear that content is always in motion, and unsupported efforts to dominate and control it are doomed. People are a critical element of a successful IA project, since those who create and use information are in the best position to judge and improve its quality. Many hands make light work, as the saying goes.
For example, if you want a rich interactive search results page, you need to add some structure to your content. This can happen anytime from before the content is created (using pre-defined templates) to when it is presented to a user on the search results page. Content is different than data, a theme Rob Karel and I explored in our research on Data and Content Classification. For this reason, IA is both a “Back end” and a “Front end” initiative.