Which online consumer trends will dominate 2010?

Posted by Reineke Reitsma on the Data Insights Professionals Blog on November 5, 2009

201 Recommendations

You are invited to attend a complimentary live Webinar with myself and Jacqueline Anderson on November 10, 11 a.m. EST on “Top 3 Online Consumer Trends to Watch in 2010”

Industry Insights

Adaptive Brand Marketing And Market Research

Posted by Reineke Reitsma on the Data Insights Professionals Blog on October 16, 2009

221 Recommendations

[Posted by Reineke Reitsma]

I'd like to draw your attention to a recent post of my colleague Lisa Bradner at our Marketing Leadership Blog. Her new report, Adaptive Brand Marketing helps companies re-think their approach to brand management in a world where brand messages are no longer a one-way push, but in fact are shaped by consumers as they interact with and react to brands. Advertising Age has a lengthy write-up that focuses on one element of the report: what Adaptive Brand Marketing means for the future of the brand manager.

Industry Insights

Forrester's Consumer Forum 2009 Coming Up

Posted by Reineke Reitsma on the Data Insights Professionals Blog on October 5, 2009

217 Recommendations

[Posted by Reineke Reitsma]

Forrester’s Consumer Forum 2009, October 27 and 28 in Chicago, is fast approaching. This event will help you understand how consumers' evolving online behavior demands that firms step up efforts to engage them, and we have great speakers ligned up from companies like Microsoft, Acxiom, Hewlett Packard, Best Buy, Pizza Hut, InterContinental Hotels Group, Hearst Magazines Digital Media, Hilton Hotels, and E*TRADE, who'll share their companies' best practices for creating breakthrough multichannel relationships, .