The Cloud Is Here To Stay – Summary From Forrester’s Vendor Strategy TweetJam On Cloud Computing

Holger Kisker

On September 15th between 11am-12pm EDT Forrester held an interactive TweetJam on the future of cloud computing including Forrester analysts Jennifer Belissent, Mike Cansfield, Pascal Matzke, Stefan Ried, Peter O’Neill , myself and many other experts and interested participants. Using the hashtag #cloudjam (use this tag to search for the results in Twitter), we asked a variety of questions.

We had a great turnout, with more than 400 tweets (at last count) from over 40 unique Tweeter’s. A high level overview of the key words and topics that were mentioned during the TweetJam is visualized in the attached graphic using the ManyEyes data visualization tool.

 

Below you will find a short summary of some key takeaways and quotes from the TweetJam:

1. What really is cloud computing? Let’s get rid of 'cloud washing!'

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Join Forrester’s Tweet Jam On Cloud Computing: September 15 At 11 AM EDT

Holger Kisker

Have questions about cloud computing and the top challenges and opportunities it presents to vendors and users? Then join us for an interactive Tweet Jam on Twitter about the future of cloud computing on Wednesday, September 15th, 2010 from 11:00 a.m. – 12:00 p.m. EDT (17:00 – 18:00 CEST) using the Twitter hashtag #cloudjam. Joining me (@hkisker) will be my analyst colleagues Mike Cansfield (@mikecansfield), Pascal Matzke (@pascalmatzke), Thomas Mendel (@drthomasmendel), and Stefan Ried (@stefanried). We’ll share the results of our recent research on the long term future of cloud computing and discuss how it will change the way tech vendors engage with customers.

 

Looking through the current industry hype around the cloud, Forrester believes cloud computing is a sustainable, long-term IT paradigm. Underpinned by both technology and economic disruptions, we think the cloud will fundamentally change the way technology providers engage with business customers and individual users. However, many customers are suffering from "cloud confusion" as vendors' marketing stretches cloud across a wide variety of capabilities.

To help, we recently developed a new taxonomy of the cloud computing markets (see graphic) to give vendors and customers clear definitions and labels for cloud capabilities. With this segmentation in hand, cloud vendors and users can better discuss the challenges and benefits of cloud computing today and in the future.

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AP's API Empowers New Media Through AWS And Azure

James Staten

 

It’s no secret traditional news organizations are struggling to stay relevant today in an age where an always-connected generation has little use for newspaper subscriptions and nightly news programs. The Associated Press (AP), the world's oldest and largest news cooperative, is one such organization who has felt the threats which this paradigm shift carries and thus the need to intensify its innovation efforts. However, like many organizations today, its in-house IT Ops and business processes weren’t versatile enough for the kind of innovation needed.

"The business had identified a lot of new opportunities we just weren't able to pursue because our traditional syndication services couldn't support them," said Alan Wintroub, director of development, enterprise application services at the AP, "but the bottom line is that we can't afford not to try this."

To make AP easily accessible for emerging Internet services, social networks, and mobile applications, the nearly 164-year-old news syndicate needed to provide new means of integration that let these customers serve themselves and do more with the content — mash it up with other content, repackage it, reformat it, slice it up, and deliver it in ways AP never could think of —  or certainly never originally intended.

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As Cloud Platforms Battle For Credibility, OpenStack Is Pretty Solid

James Staten

It seems every few weeks yet another company announces a cloud computing infrastructure platform. I'm not talking about public clouds but the underlying software which can turn a virtualized infrastructure into an Infrastructure as a Service (IaaS) — whether public or private.

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Forrester's Cloud Computing Taxonomy

Stefan Ried

We just published a new report entitled "The Evolution Of Cloud Computing Markets". It recaps many of the cloud computing market observations from the last two years and categorizes the business models in a consistent taxonomy. Basically all current offerings from pure Infrastructure as a Service, in the upper left, via virtualization tools up to SaaS applications can be categorized by this. We explain the key characteristics of each business model and give vendors guidance to position and communicate their cloud service.

Forrester's Cloud Computing Taxonomy

Beyond the preview on this blog, the full document predicts the future market momentum around:

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Get A Strong Focus For Your Approach To Cloud

Randy Heffner

In discussions on cloud computing, I often talk to architects who have been told to create a "cloud strategy." This sounds appropriate enough, but there’s a devil in the details: When the task is "create a Technology X strategy," people often center strategy on the technology. With cloud, they aim to get a good definition of pure cloud and then find places where it makes sense to use it. The result is a technology strategy silo where cloud is placed at the center and usage scenarios are arranged around it. The problem with this is three-fold:

  1. Considering the full business dynamics of any given usage scenario, there is a wide continuum of often strongly competing alternatives to pure cloud (including cloud-like and traditional options).
  2. The rapid pace of market development means that business value equations along this continuum of options will keep changing.
  3. Your business needs integrated strategy for many technologies, not simply a siloed cloud strategy.
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What Survey Questions Should We Ask IT Infrastructure Buyers?

Frank Gillett

Every spring I’m faced with the wonderful opportunity – and challenge – of choosing the best questions for Forrester's annual 20 minute Web survey of commercial buyers of IT infrastructure and hardware across North America and Europe.

Clients can see the 2009 survey instrument here. In that survey, we learned that only 3% of firms were using cloud-hosted servers and that 79% of firms prioritized IT consolidation and virtualization but only 23% prioritized internal/private cloud efforts.

As technology industry strategists, what themes or hypotheses in IT infrastructure do you think we should focus on? What are the emerging topics with the potential for large, long term consequences, such as cloud computing, that you’d like to see survey data on? Please offer your suggestions in the comments below by May 21!

This year, I’m proposing the following focus areas for the survey:

  • New client system deployment strategies– virtual desktops, bring-your-own-PC, Win 7, smartphones, and tablets
    • Hypothesis:  Early adopters are embracing virtual desktops and bring-your-own-PC, but the mainstream will proceed with standard Win 7 deployments
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Examples of cloud migration delays due to global data privacy concerns

Jennifer Belissent, Ph.D.

[Co-authored by Zachary Reiss-Davis]

On March 30, 2010, Yale University placed a migration to Google Apps for its email services on hold over privacy and security concerns, especially regarding a lack of transparency about in what country its data would be stored in.

Michael Fisher, a computer science professor involved in the decision, said that “People were mainly interested in technical questions like the mechanics of moving, wondering ‘Could we do it?’ ,but nobody asked the question of ‘Should we do it?’” and went on to say that the migration would “also makes the data subject to the vagaries of foreign laws and governments, and “that Google was not willing to provide ITS with a list of countries to which the University’s data could be sent, but only a list of about 15 countries to which the data would not be sent.”

This closely aligns with our January report, “As IaaS Cloud Adoption Goes Global, Tech Vendors Must Address Local Concerns” which examined security and privacy issues involved in moving data to the cloud, especially when it’s no longer clear what country your data will reside in. In this report, we offered that IaaS  providers should give “guidance on where data is located and location guarantees if necessary. Rather than merely claiming that data is in the cloud, tech vendors must be prepared to identify the location of data and provide location guarantees (at a premium) if required.” 

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Now IBM’s getting serious about public IaaS

James Staten

IBM has been talking a good cloud game for the last year or so. They have clearly demonstrated that they understand what cloud computing is, what customers want from it and have put forth a variety of offerings and engagements to help customers head down this path – mostly through internal cloud and strategic rightsourcing options. But its public cloud efforts, outside of application hosting have been a bit of wait and see. Well the company is clearly getting its act together in the public cloud space with today’s announcement of the Smart Business Development and Test Cloud, a credible public Infrastructure as a Service (IaaS) offering. This new service is an extension of its developerWorks platform and gives its users a virtual environment through which they can assemble, integrate and validate new applications. Pricing on the service is as you would expect from an IaaS offering (and free for a limited time). If you are testing with IBM software you can either bring your licenses or check out the equivalent instances from their service catalog. There’s even a new version of Rational Software Delivery Services for shops familiar with Jazz.

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