Roll Out The Red Carpet: The 2017 Social Media Management Solutions (SMMS) Forrester Wave™ Is Here!

Erna Alfred Liousas

Does our new 2017 SMMS Forrester Wave reveal one SMMS to rule them all? Unfortunately not. No one SMMS will meet everyone’s needs. But this report does provide a detailed analysis across 32 criteria for 10 vendors that you’ll want to include in your SMMS research: Facelift, Hootsuite, Lithium, Oracle, Percolate, Salesforce, Spredfast, Sprinklr, Sprout Social, and Sysomos. Here are a few questions that our evaluation answers. 

What happened to social relationship platforms (SRPs)?
In 2015, we referred to “solutions that help marketers publish, monitor, and respond to customer posts on social networks” as social relationship platforms. Given the breadth and impact of social marketing initiatives addressing all six phases of our customer lifecycle across the enterprise, we now refer to these technologies as social media management solutions. Our 2017 Forrester Wave evaluation criteria reflect capabilities that cover the latest uses of social across enterprises and the progressive capabilities within social networks today. 
 
Which SMMS capabilities bring together marketing and other business units?
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