holiday

The holiday season brings unique opportunities and challenges for businesses. Read our insights to end the year on a high note.

Insights

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Christmas Came Early! Our First Consumer Insights Of The Holiday Season

Nicole Murgia December 21, 2023
Learn our key takeaways from Bizrate Insights’ aggregated 2023 holiday surveys.
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Retailers Are Being Barraged By Cyberattacks This Holiday Season — Prepare!

Allie Mellen December 14, 2023
Cyberattacks continue to threaten the availability of online shopping for retailers — and the profits that come from it. Retailers can take these three steps to defend against them, this holiday season and into 2024.
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Retailers: It’s Not Too Late To Improve Your UX This Holiday Season

Senem Guler Biyikli December 6, 2023
Follow our advice to find and fix problems and create better experiences for your customers.
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A Recap Of 115 Retail Website Promotions On Black Friday And Cyber Monday 2023

Nicole Murgia December 1, 2023
Forrester’s retail research team highlights data insights from retailers’ online Black Friday and Cyber Monday 2023 participation.
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This Holiday Season, Give Your Customers The Personalized Experiences That They Deserve

Jessica Liu November 29, 2023
Learn how to enhance your company’s personalization efforts over the holidays — and well into next year.
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Email Marketers: Empathize With Customers To Stay Off Their Naughty Lists

Shar VanBoskirk November 28, 2023
Use our tips to help your email programs perform better and strengthen long-term customer loyalty this holiday season.
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Three Last-Minute Tips To Make Retail Customer Service Merry And Bright

Christina McAllister November 27, 2023
During the holiday retail crunch and last-minute scramble, read Forrester’s tips to ensure a merry customer service retail season.
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‘Tis The Season To Master Retail Media

Nikhil Lai November 22, 2023
Retail media’s challenges signal growing pains unlike those of other channels. Read more on Forrester’s insights for this holiday season.
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Holiday Magic Begins With Empowered Store Associates

Lauren Cevallos November 21, 2023
As retailers enter their busiest period, leveraging store associate tools is a must. Read Forrester’s insights on how to maximize their potential this season.
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Advertisers Will Take The Bait And Test TikTok Shop This Holiday Season

Kelsey Chickering November 21, 2023
TikTok Shop will be a key player this holiday season. Discover how advertisers can get the most out of the new social commerce player.
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Stay Off Santa’s Naughty List: Four Ways To Responsibly Design Experiences This Holiday Season

Gina Bhawalkar November 20, 2023
Practice inclusive design this holiday season to unlock long-term benefits. Here are four ways to implement responsible design.
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Retailers, Take A Reindeer’s Eye View Of Loyalty This Holiday Season

Mary Pilecki November 9, 2023
Here’s how brands should infuse loyalty throughout the customer lifecycle this holiday season.
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Consumer Spending Expectations — Holiday Edition

Dipanjan Chatterjee November 8, 2023
Consumers are mostly skittish about spending more this holiday than they have the rest of the year, and categories like beauty and personal care and consumer durables will fare far worse than health and wellness and apparel.
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Five Things Consumers Told Us About Their 2023 Holiday Shopping Plans

Nicole Murgia November 7, 2023
Read more on how US consumers plan to shop this winter holiday season.
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Tune Commerce Search To Support Santa This Holiday Season

Emily Pfeiffer November 2, 2023
Strong commerce search functionality will be pivotal in your customers’ digital shopping experiences this holiday season — learn what you must do to tune that.
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When Generative AI Meets Double 11 — What To Expect On Singles’ Day 2023

Xiaofeng Wang November 2, 2023
We'll see a refocus on low-price strategy — along with dashes of genAI influence.
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Five Holiday Shopping Trends That Will Surprise You

Dipanjan Chatterjee October 27, 2023
Brands must contend with a consumer caught between sagging confidence and a healthy pocketbook, making this a holiday unlike any other.
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Master E-Commerce Fulfillment And Returns For Success This Holiday Season

Sucharita Kodali October 26, 2023
Embrace our recommendations, along with the upcoming advice in our holiday series, to survive the holiday rush.
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Are Your Bot Management Tools Up To Date For Handling The Holiday Season?

Sandy Carielli October 25, 2023
Learn why you need to meet with your bot management provider now to handle the holiday season.
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US Holiday Retail Sales Will Reach $969 Billion In 2023

Jitender Miglani October 24, 2023
Forrester forecasts that total end-of-year holiday retail sales in the US will reach $969 billion, a 4.3% year-over-year increase. Read more.
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