Businesses are moving toward personalization, which means they’ll increasingly collect personal data to get a better idea of what their customers want and need. In the age of the customer, defined by Forrester as a 20-year business cycle when successful enterprises will reinvent themselves as digital businesses in order to serve their increasingly powerful customers, protecting customer data is a critical aspect of fostering trust and building long-lasting relationships.
Regardless of location, all countries should have this goal in mind, but privacy regulations vary from country to country and often conflict with each other. For global organizations, navigating these laws can be daunting. To help businesses tackle this challenge, Forrester published its 2015 Data Privacy Heat Map. Originally created in 2010, the tool leverages in-depth analyses of the data privacy-related laws and cultures of 54 countries around the world, helping security leaders and decision-makers better design their own approaches to privacy and data protection.