Today's The Deadline To Enter The 2014 Forrester Groundswell Awards

Nate Elliott

We've already got dozens of great entries online for this year's Forrester Groundswell Awards  and we'd love to see your best social programs as well. Winners receive a nice shiny trophy, a winner’s badge for your website, a free pass to the Forrester Marketing Leadership Forum in San Francisco, a chance to accept the award on stage, and lots of recognition in Forrester speeches and reports.

But you can't win unless you enter  and the deadline is midnight (ET) tonight. Get your entries in, and hopefully we'll see you in San Francisco this spring.

Forrester Groundswell Award Entries Are Due February 28

Nate Elliott

You have ten days left to enter the 2014 Forrester Groundswell Awards  and to receive recognition for your successful social programs. Winners receive a nice shiny trophy, a winner’s badge for your website, a free pass to the Forrester Marketing Leadership Forum in San Francisco, a chance to accept the award on stage, and lots of recognition in Forrester speeches and reports.

Not sure which category to enter? Check out this video, which explains all our categories.

Remember: The deadline is February 28, 2014  and you can enter here

How To Win A Forrester Groundswell Award For Social Relationship Marketing

Nate Elliott

We're now accepting entries for the 2014 Forrester Groundswell Awards – and our research associate Sarah Takvorian is here to share her thoughts about how you can with in the Social Relationship Marketing category:

Want to send Forrester a valentine this month? Submit your entry to our 2014 Forrester Groundswell Awards and show us your love for social marketing. The deadline for entries is February 28, and we’ll be presenting the winners at Forrester’s Marketing Leadership Forum in San Francisco this April.

For this eighth edition of our awards, we will continue to evaluate both B2C and B2B entries using Forrester’s RaDaR research for social marketing, selecting winners across three categories: Social Reach, Social Depth, and Social Relationship.

In 2013, we received nearly 150 entries from all over the world – but only a handful could win. Think you belong on the winner’s podium? Let’s take a look back at the two winners in last year’s Social Relationship group. This category recognizes social programs that engaged existing fans and customers in order to increase their lifetime value. (If your social program was designed to create loyalty and repeat business, it was probably an example of social relationship marketing.)

Read more

Enter the 2014 Forrester Groundswell Awards!

Nate Elliott

We're now accepting entries for the 2014 Forrester Groundswell Awards — the deadline is February 28 — and we'd love to recognize your social marketing programs at our Marketing Leadership Forum this April. But in what category should you submit your program?

Just as in 2013, our award categories are based on Forrester’s marketing RaDaR research. Both our business-to-consumer (B2C) and business-to-business (B2B) awards will offer three categories:

  • Social reach. This category recognizes social programs that delivered marketing messages to new audiences. (After all, people can’t discover what you’re selling if they’re never exposed to it.) If your social program was designed to create awareness for your brand or product or promotion, it was probably an example of social reach marketing. If you focused your efforts on word-of-mouth marketing, paid social advertising, or thought leadership work, it also probably fits into this category.
  • Social depth. This category recognizes social programs that helped prospects explore your products in detail and make a purchase decision. If your social program was designed to close existing prospects or leads, it was probably an example of social depth marketing. If you focused your efforts on on-site social tools like blogs, ratings and reviews, or communities that help prospects get information from existing customers, it also probably fits into this category.
Read more

Now Accepting Entries: The 2014 Forrester Groundswell Awards

Nate Elliott

Every year since 2007, Forrester has recognized the very best social marketing programs from around the world — and I’m thrilled to announce we’re now accepting entries for the eighth annual Forrester Groundswell Awards.

The rules are simple: Entries should represent the effective use of social technologies to advance an organizational goal. The more data you can offer to prove this, the better your chances of winning. You can enter using our online form. If you win, you get a nice shiny trophy, a winner’s badge for your website, and lots of recognition from Forrester.

And this year’s deadline is February 28, 2014. (We've changed our timeline this year so that we can give out the awards at our 2014 Marketing Leadership Forum in San Francisco in April.)

So which categories should you enter? See our video for more details:

Remember: The deadline is February 28. You’ve got eight weeks to prepare and submit your company’s best social work. We look forward to your entries!

Winners of the 2013 Forrester Groundswell Awards

Nate Elliott

Today at the Forrester eBusiness Forum in Chicago, I had the pleasure of announcing the winners of the 2013 Forrester Groundswell Awards. For the seventh edition of our awards we introduced all new categories, based on Forrester’s Marketing RaDaR model, and the way social programs can support the Marketing RaDaR. So our awards this year included the following categories:

  • Social reach marketing. This category recognizes social programs that effectively delivered marketing messages to new audiences — whether by word of mouth or by using paid social ads.
  • Social depth marketing. This category recognizes social programs that helped prospects explore products in detail and make a purchase decision — such as corporate blogs and communities, and marketers’ on-site ratings and reviews.
  • Social relationship marketing. This category recognizes social programs that engaged existing fans and customers in order to increase their loyalty and lifetime value — something that most commonly happens through branded profiles on social networks like Facebook and Twitter.
  • Mobile. Okay, we admit it: This one’s not necessarily social. But this category recognizes the great use of mobile tools and programs to reach business or marketing goals.
Read more

One Week Left To Win A Forrester Groundswell Award

Nate Elliott

[UPDATE, Sepember 2013: Entries for the 2013 Forrester Groundswell Awards are now closed. More than 100 companies entered more than 130 social programs this year, and we're looking forward to reviewing them and recognizing the best at our 2013 eBusiness Forum on November 5.]

The entry deadline for the 2013 Forrester Groundswell Awards is just one week away - August 30, 2013. These awards recognize programs that showcase the effective use of social media to advance an organizational goal. We've got new categories this year - check out our video for details - and over the past week, my colleagues have given their advice on how to win an award for 'social reach' and for 'social depth.' Today, I want to give some tips on how to win an award in our 'social relationship' category.

Read more

It's Time To End Social Exceptionalism

Nate Elliott

Today, social media is part of nearly every marketer's strategy: More than 90% of the marketers we survey are already using social tactics.

But the sobering reality is that nearly a decade into the era of social media, more social marketers are failing than succeeding. Why? Because of a problem we call “social exceptionalism.” Rather than regarding social media as just another marketing channel, marketers act as if social is somehow unique:

  • Some treat social media as an island. Too many marketers never connect social to the rest of their marketing programs. But social messages that don't match the rest of your marketing program are unlikely to contribute much value.
  • Others ask social to carry the weight of the world. No matter how social your audience, no one channel can shoulder the load of an entire marketing program on its own — as many marketers ask social to do. Successful marketing always relies on finding the right mix of platforms and tactics.
  • Most use unproven metrics to track performance. Marketers have moved past tracking only fans and followers — but few have gotten much further. Too many measure recently invented metrics like "engagement," and too few track the brand impact or conversion rate of social programs.
Read more

Enter the 2013 Forrester Groundswell Awards!

Nate Elliott

[UPDATE, Sepember 2013: Entries for the 2013 Forrester Groundswell Awards are now closed. More than 100 companies entered more than 130 social programs this year, and we're looking forward to reviewing them and recognizing the best at our 2013 eBusiness Forum on November 5.]

The deadline for entering the 2013 Forrester Groundswell Awards is Friday, August 30 – so if you haven’t started planning your entry, now’s the time to start.

Not sure which category you should enter? Read up on our rules and FAQs, and then check out this video for even more details:

Make sure your company has a chance to be recognized by Forrester as a leader in social media – and make sure your entry is in by August 30!

Guest Post: Sarah Takvorian’s Favorite Forrester Groundswell Award Winner

Nate Elliott

[UPDATE, Sepember 2013: Entries for the 2013 Forrester Groundswell Awards are now closed. More than 100 companies entered more than 130 social programs this year, and we're looking forward to reviewing them and recognizing the best at our 2013 eBusiness Forum on November 5.]

We recently announced that we are accepting applications for the 2013 Forrester Groundswell Awards! This program recognizes companies that have best used social media to advance an organizational or business goal. As we gear up for this year’s awards, we can’t help but reminisce about those past winners that blew us away. Sarah Takvorian, the super Research Associate who helps out with our social marketing coverage, shares one of her favorites from the 2012 awards:

We received more than 100 award entries in 2012, but the B2C Talking category winner was my favorite.  Glidden’s “My Colortopia” social hub engaged the paint brand’s target audience and guided them toward the right colors and styles by providing expert advice and personalized inspiration.

Read more