Why You Should Use Co-Creation To Build A Better Product In 2011

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Doug Williams

I've written a lot about co-creation over the past 9 months, demonstrating how it helps consumer product strategy (CPS) professionals develop better products. A majority of companies are not yet using social technologies to involve consumers in the product development process, but that will soon change.  We expect an increasing number of companies to move from the education phase into the experimental phase in 2011 and 2012 -- or risk being left behind while their competitors move forward. Why do we expect co-creation to take off over the next two years?  The research provides a compelling case:

  • Social co-creation delivers substantial benefits to CPS pros, with few barriers. Whether you are looking for new product ideas, validation of internal ideas, or ongoing customer input to the product development process, social co-creation provides a unique way of interacting directly and repeatedly with consumers, with quick turnaround times. Co-creation delivers value.
  • CPS pros recognize the value of co-creation. Even though uptake is far from ubiquitous today, CPS pros recognize the transformative properties of co-creation. Seventy-two percent of product strategy professionals believe social technologies will enhance their existing capabilities of using customer input to shape product strategy.
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Autonomy Purchase Of CA Technologies’ Information Governance Business – Will Customers Benefit?

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Brian Hill

Autonomy announced today that it plans to acquire CA Technologies’ Information Governance business. The deal, expected to close in Q3, focuses on archiving, records management, and eDiscovery. Given overlaps in the vendors' offerings, I see this as a somewhat surprising move and suggest that customers keep a close watch on how this plays out. 

With this purchase, the major offerings that Autonomy picks up are CA Records Manager (which stems from CA’s 2006 acquisition of MDY Group International) and CA Message Manager (which comes from CA’s 2005 acquistion of iLumin). In 2009, I evaluated records management offerings and rated CA Records Manager as a leader in this category. Forrester clients can access the June 23, 2009, “The Forrester Wave™: Records Management, Q2 2009” report for further details.

From its prior acquisitions of Interwoven in 2009 and Meridio in 2007, Autonomy has two existing records management applications. Largely leveraging its 2007 purchase of ZANTAZ, Autonomy also currently markets several message archiving solutions including Digital Safe (cloud-based archiving solution), Enterprise Archive Solution (on-premise archiving software), Arcpliance (on-premise archiving appliance), and more. After it completes the acquisition of CA Technologies’ Information Governance business, Autonomy will have three distinct offerings for records management and over four for message archiving.

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Iron Mountain Buys Archiving Vendor Mimosa Systems

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Brian Hill

Iron Mountain announced today that it has acquired privately-held archiving vendor Mimosa Systems. The approximately $112 million deal significantly bolsters Iron Mountain’s archiving portfolio with on-premises software for email, file and SharePoint archiving. With the purchase, Iron Mountain also picks up just over a thousand existing Mimosa customers and a good talent pool with expertise in archiving and eDiscovery.

My preliminary perspective is that this acquisition will entail some near- and mid-term bumps for Iron Mountain customers and prospects, but will ultimately prove positive. The three main reasons:

  • Message archiving remains critically important. Over the past decade, tens of thousands of organizations have adopted message archiving solutions. An array of vendors, providing archiving offerings for Exchange, Notes Domino, and other messaging systems, have helped these buyers comply with regulations, mitigate legal risk, and improve operational efficiency. While the message archiving market is mature, it’s changing and growing at a rapid clip. Although Mimosa made an impressive initial entry into SharePoint archiving last year, message archiving accounts for most of new customers the vendor signed in the last 12 months. With this acquisition, Iron Mountain demonstrates that it understands how important message archiving is to prospective buyers and its strong intent to capitalize on the opportunity.
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EMC To Acquire Kazeon

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Brian Hill

Brian-Hill by Brian W. Hill

This week, EMC announced that it plans to acquire privately-held eDiscovery vendor Kazeon Systems, Inc. The deal, expected to close in Q3 2009, grew from an existing EMC-Kazeon partnership and will enable EMC to provide a range of natively developed applications to support eDiscovery needs.

As enterprises work to cut eDiscovery costs, the broader market for mitigating legal risk is expanding at a rapid clip. The market, however, remains highly fragmented, with a mix of big players and a multitude of smaller providers. Over the past couple of years, the market has been going through some growing pains and continues to consolidate. In exchanges with a large number of enterprises, buyers report frustrations in integrating applications that support disparate steps of the eDiscovery process – many are also increasingly questioning the long term viability of some of the smaller providers. As larger vendors look to round out and rationalize their portfolios, this consolidation trend holds promise in potentially easing enterprise eDiscovery integration headaches.

So will this deal prove to be positive for EMC customers seeking to mitigate legal risk and drive down eDiscovery costs? My immediate reaction is that the acquisition will be good for both EMC and its customers in the long term. Here’s why:

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Oracle’s Sun Acquisition Accelerates Push Into Data Warehousing Appliances

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James Kobielus

James-Kobielus By James Kobielus

Last fall, Oracle CEO Larry Ellison announced that his company was getting into the hardware business, but I think he misspoke. At that time, he was referring to the new HP Oracle Database Machine with Exadata Storage, a high-end data warehousing (DW) appliance that incorporated hardware from his partner, as well as intelligent storage software technology from that partner--and even had the partner’s name first in the product name. If that was the criterion for “getting into the hardware business”--i.e., running on someone else’s hardware--then every software vendor on earth is in the hardware business, by my reckoning.

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Governance Risk Compliance Agenda....Critical in Turbulent Economy, But Conspicuously Missing from IBM’s IOD Go-To-Market Messa

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James Kobielus

Jameskobielus

By James Kobielus

If it’s October, it must be time for IBM’s annual Information On Demand (IOD) conference. Initiated 3 years ago, IOD has become an indispensable event for any Information and Knowledge Management (I&KM) professional who has deployed IBM’s sprawling data management solution portfolio.

And IBM doesn’t disappoint: each annual conference is jampacked with important announcements that improve the vendor’s positioning in the forefront of today’s information-driven economy. If anything, IOD has become so crowded with IBM announcements that some important events or themes can easily be overlooked or given less emphasis than they deserve.

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Meet One-On-One With Forrester Analysts At Our Business & Technology Leadership Forum 2008

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Sharyn Leaver

Consistently rated as one of the most popular features of Forrester Events, one-on-one meetings give you the opportunity to discuss the unique technology issues facing your organization with Forrester analysts. Business & Technology Leadership Forum attendees may schedule up to two 20-minute one-on-one meetings with the Forrester analysts of their choice, depending on availability. Registered attendees will be able to schedule one-on-one meetings starting on Monday September 15, 2008. Book early!

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Is Salesforce.com The Key To The Cloud Kingdom?

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Rob Koplowitz

RobkoplowitzBy Rob Koplowitz

Today Google and Salesforce.com announced another step in their ongoing flirtatious relationship. Salesforce.com will now bundle Google business applications into its on-line CRM offering. Salesforce will also begin to distribute Google applications backed by Salesforce support. It's always interesting when these two make an announcement for two reasons: First, they are both 100% committed to cloud computing and they think about the future of the industry in very similar terms. Second, it is fundamentally interesting to conjecture about the potential of a Salesforce acquisition. Note the rumor mill cranking up on this topic a few weeks ago when Oracle arranged for a $2B line of credit.

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Oh No, Not Another 2.0 -- Database 2.0? Data Warehousing In The Cloud!

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James Kobielus

Jameskobielus_4By James Kobielus

Boris Evelson's latest post on free BI got me thinking about another type of freedom.

Boris commented on the newly announced beta of a gratis, lightweight, Panorama-powered BI/OLAP-engine add-on to Google's hosted apps. You know, whenever anybody mentions BI/OLAP, I think of analytical databases, hence data warehousing (DW). And when my thoughts turn to DW, I often wonder when these dimensional data stores will be let loose from their earthly tethers and begin to float free in the SaaS cloud. This is no blue-sky speculation, but rather an inevitability in a world shifting to subscription-based SaaS for on-demand delivery of all infrastructure and application services. Where database services are concerned, this trend even has a name in popular circulation: Database 2.0 (aka "cloud databases").

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Microsoft Goes Hostile, Looks To Buy Yahoo! And Yes It Impacts You

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Rob Koplowitz

Kylemcnabb_4RobkoplowitzBy Kyle McNabb and Rob Koplowitz

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