I know it's Friday and I hate to be gloomy just before the weekend but I could not let this wait. Last year, we (George Colony actually) released a report in which we highlighted that 32% of respondents to our Forrsights Business Decision-Makers Survey in 2012 stated that they believe their IT department hinders business success. Unfortunately in 2014, this figure has jumped to 43%!
This is really worrying for me and should be for you also because technology, and specifically digital technologies, are catalysts for commercial success in all industries. This means that I&O should really be a key partner helping drive strategies here but this rising dissatisfaction also highlights a trust issue – and without trust from our business co-workers we have no chance of changing the direction of this stat. This prompted myself and my co-worker Anthony Mullen in the Marketing Leadership role to research and write the report – “Five Ways To Impress Marketing And Support Digital Business Transformation” which has just been released.
In 1898 there was the first international urban planning conference in New York. This conference was the first of its kind as it looked to address the challenges of the world’s fast growing cities. It’s hard to contemplate today but the main topic on the attendees’ lips was ---horse dung! That’s right, the concern was that in 50 years time cities such as London would ‘disappear’ due to nine feet of manure being generated by the horses used to transport people around the city. Well, we all know that did not happen and I am happily sitting in the comfort of Forrester’s London office –dung free. Our savior was the automobile and experts did not account for this technological innovation.
Ok, John, so what has this got to do with the future of I&O executive skills?