The update to the Benchmarks report for Forrester’s Service Management & Automation (SMA) playbook is now live and with its publication marks a change in how we at Forrester - and you - should look at SMA.
Past efforts in IT service management have brought some changes, but as our survey done in conjunction with itSMF USA indicates, not much has changed. Service management has focused too much on internal infrastructure and internal operations (IT), and while this is still important, the demands for technology to acquire and retain customers, which Forrester calls business technology (BT), must be addressed to leverage and apply technology to advance, not hinder or stifle the business we enable.
The world we support is progressing exponentially while ITSM is progressing linearly, arguably statically – please see the report for further evidence. Being linear is being human; the exponential comes from harnessing technology, and radically shifting our focus towards service management and automation topics essential to being partners with our business teams.
In lieu of data, here are three concepts from the report that promote a new way of thinking:
In 1898 there was the first international urban planning conference in New York. This conference was the first of its kind as it looked to address the challenges of the world’s fast growing cities. It’s hard to contemplate today but the main topic on the attendees’ lips was ---horse dung! That’s right, the concern was that in 50 years time cities such as London would ‘disappear’ due to nine feet of manure being generated by the horses used to transport people around the city. Well, we all know that did not happen and I am happily sitting in the comfort of Forrester’s London office –dung free. Our savior was the automobile and experts did not account for this technological innovation.
Ok, John, so what has this got to do with the future of I&O executive skills?