B2B Marketers, Get Inspired By Our 2012 Groundswell Award Winners!

Kim Celestre

Today, at the Forrester eBusiness Forum in Chicago, Nate Elliott announced our 2012 B2C and  B2B Groundswell Awards winners and finalists!  One of my most enjoyable tasks as a Forrester analyst is reviewing all of the Groundswell awards submissions. And I know many of you also look forward to seeing the innovative approaches that other B2B companies use to listen to and engage with customers.  This year, we received 45 entries and  we judged submissions across seven categories:  Listening, Talking, Energizing, Spreading, Supporting, Embracing and Mobile. 

 

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Winners Of The 2012 Business-to-Consumer Forrester Groundswell Awards

Nate Elliott

A few minutes ago I had the pleasure of announcing the winners of the 2012 Business-to-Consumer Forrester Groundswell Awards at the Forrester eBusiness Forum in Chicago. I hope you’ll take a few minutes to read through, not just the highlights below, but the full entries for all the finalists and all the winners — because once again this year we received many outstanding entries. It’s clear that social media has reached a tipping point, where savvy companies are using social tools to pursue real business objectives rather than simply chasing fans and followers. The 2012 winners put social programs to use in their organizations — successfully marketing their wares, supporting their customers, and generating insights.

Here, then, are our B2C finalists and winners for 2012.

Social Impact (Business-to-Consumer)

Winner

Million Moms Challenge Community by Blog Frog

ABC News and the United Nations Foundation partnered with BlogFrog to raise awareness and funds around issues affecting moms and babies around the world. This program identified more than 800 social influencers and activated them to create trusted content about motherhood. In total, the bloggers reached more than 15 million readers and garnered over 31 million total social media impressions. This in turn led tens of thousands of people to get actively involved: More than 15,000 people signed up for the Million Moms Challenge Community in the first two weeks.

Energizing (Business-to-Consumer)

Winner

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Preparing For The Groundswell

Nate Elliott

Today, my colleagues and I are meeting to review the 2012 entries to the Forrester Groundswell Awards. As always, we’ve got some fantastic submissions this year – which you can see on our awards site – and I’m excited I’ll have a chance to recognize the winners at our upcoming Forrester eBusiness Forum.

In the process of reviewing this year’s entries, I can’t help but think back to some of the great winners we’ve recognized in past years. In particular, one I still talk about all the time is RadioShack’s winning entry in the 2011 "Energizing" category.

The campaign for RadioShack had three components:

1.       A promoted Twitter trend for #UNeedANewPhone. Those who tweeted saw offers for the new iPhone if they'd engaged with related content on Twitter.

2.       A campaign called Holiday Heroes, connected with the hashtag #IfIHadSuperPowers. If users tweeted a picture along with this hashtag, RadioShack’s artists would draw a superhero costume over the photo.

3.       A partnership with foursquare. RadioShack created a Holiday Hero badge. To earn the badge, which held exclusive discounts and offers, consumers had to check in at two of three Holiday Hero hotspots.

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Submit Your Entry For Forrester's 2012 Groundswell Awards!

Kim Celestre

Today we officially launched Forrester's 6th annual Groundswell Awards! Since I cover B2B tech social media/online community research, I am always looking for interesting examples of how B2B companies are getting exceptional results using social media. I use the B2B Groundswell Awards winners in a majority of my client presentations, reports, and webcasts, and these best practices are often a highlight. After all, Forrester's Groundswell Awards winners inspire others to set the bar higher!   

 
My colleague, Nate Elliott, provides some guidance to improve your odds of winning here. This year, we have added "mobile applications" in our B2B category. So make sure you consider your mobile programs in addition to your social media programs when you submit your entries!
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Announcing The Sixth Annual Forrester Groundswell Awards

Nate Elliott

It’s that time of year again! That is, it’s time to look back at the very best social programs your company has run in the past twelve months, and to prepare your entry to the Forrester Groundswell Awards. This year’s entries are due on September 5, 2012 – and you can enter using our online form. We’ll be presenting the awards at Forrester Forums in October.

We’ve been lucky enough to recognize some fantastic social applications since we started these awards back in 2007 – and we’d like for you to have a great chance of winning, too. To improve your odds, we recommend you focus on two key points:

1.       Enter in the right category.This year we’ve got 17 categories spread across three divisions: Business to Consumer, Business to Business, and Business to Employee. (If you’ve entered in previous years, you’ll notice that our two B2C divisions – North America and International – have been combined into a single global division; and that our Management division has been renamed Business to Employee.) Choose the division that best describes your program’s audience (B2C, B2B or B2E), and then choose the award category that best describes the objectives of your program (for instance, Listening, Talking or Supporting). If you’re not sure which category fits best, you can review the descriptions of each category on our FAQ page.

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How Successfully Is Your Organization Using Social Technologies?

Nigel Fenwick

Let's face it, there are plenty of examples emerging of organizations doing great things with social technologies -- but just how many are having a measurable impact on their organization's goals?

If you think your organization is already doing great things with social technology you may be right. If you are seeing measurable results, I encourage you to nominate your organization for a Groundswell award.

What's a Groundswell award? Josh Bernoff, one of the authors of Groundswell, explains the history of the award in his blog here. Each year we review multiple nominations across various categories of social technology use; we identify the examples we believe best demonstrate the criteria for winning each award. We have categories that include internal and external uses of social technologies, and we're especially interested to see examples of strong collaboration between IT and Marketing. This is the fifth year we are running these awards (you can see past winners here and a full list of award categories below).

The 2011 award categories include:
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Announcing The 3rd Annual Forrester B2B Groundswell Awards

Kim Celestre

[Co-authored by Zachary Reiss-Davis]

Welcome to the kick-off for the third annual Forrester B2B Groundswell Awards! We’re excited to again read all of your great submissions and examples of innovation in B2B social media marketing. 

Josh Bernoff, one of the original authors of Groundswell, already wrote a great blog post highlighting the history of the awards that I encourage you to go read. 

For the past two years, we highlighted the B2B winners in:

Best practice research reports . . .

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Groundswell Awards Are, Well, Swell!

Peter Burris

One of my favorite things to do here at Forrester is judge the Groundswell Awards. Started by Josh Bernoff as a way to drive increasingly practical discussion regarding the real benefits that derive from exploiting social media, judging these Awards is among the most collaborative things we do within Forrester's research community. Moreover, as we compare submissions across years, the Awards give us a chance to ask, "How is the state of the art changing in the world of social media?" Finally, each and every submission becomes a case that we can use over and over as we help clients navigate the turbulent waters of the social sphere. Very cool stuff.

Imagine the Forrester analysts that help role clients with social media -- Josh et al. -- sitting around a virtual table discussing the details of each individual submission. We consider all the POST attributes -- people, objective, strategy, and tools/tactics -- highlighting what's innovative, what's working, and what's generating returns. It reminds me a bit of being a kid and getting the Sears Catalog in the mail at the beginning of the holiday season. For those that weren't around before Lindsay Lohan was born, the Sears Catalog was the compendium of every toy, sporting good item, musical instrument, etc., that could possibly emerge from that big box from Grandma. Like me with my siblings, we analysts metaphorically sit on the sofa with the Groundswell Award submissions in our laps, pointing at the examples that we think are most cool and worthy. I say "like," of course, because I haven't yet found myself bouncing off the walls, screaming gibberish, like I did when I first saw the red bicycle I got when I was nine years old.

Yet.

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Forrester Groundswell Awards: Less Than Two Weeks Left To Submit Your Entry

Peter Burris

The deadline to submit your entry into the Forrester Groundswell Awards is on August 27, just two weeks away. The submissions we received last year, which we wrote up in this Forrester report, provided invaluable assistance to Forrester clients seeking ways to optimize Groundswell-related investments.

We hope you’ll participate this year as well. Josh Bernoff, one of the authors of Groundswell, just posted his advice on how to create a great entry. I have reposted it below for our technology industry clients:

______________________________________________

If you haven't entered yet but plan to, this advice is for you. (If you just want to see other people's entries, click on the items at the left of the Awards site.)

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Now Accepting Entries For The 2010 Forrester Groundswell Awards

Christine Overby

[Originally published by Josh Bernoff on the Groundswell blog.]

We first started the Forrester Groundswell awards in 2007. What a great run! We've seen applications like the one that the amazing Pete Williams used to raise a million dollars for recovery from Australian brush fires and the one that remade the rules for NASCAR. And for the people who created these award-winning applications, the awards have given them the recognition that helps them justify the great work they do.

This year, we're expanding them to match up to the expanding role that social applications play in business. It also means you have more ways to win.

We've got:

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