It’s that time of year again! That is, it’s time to look back at the very best social programs your company has run in the past twelve months, and to prepare your entry to the Forrester Groundswell Awards. This year’s entries are due on September 5, 2012 – and you can enter using our online form. We’ll be presenting the awards at Forrester Forums in October.
We’ve been lucky enough to recognize some fantastic social applications since we started these awards back in 2007 – and we’d like for you to have a great chance of winning, too. To improve your odds, we recommend you focus on two key points:
1. Enter in the right category.This year we’ve got 17 categories spread across three divisions: Business to Consumer, Business to Business, and Business to Employee. (If you’ve entered in previous years, you’ll notice that our two B2C divisions – North America and International – have been combined into a single global division; and that our Management division has been renamed Business to Employee.) Choose the division that best describes your program’s audience (B2C, B2B or B2E), and then choose the award category that best describes the objectives of your program (for instance, Listening, Talking or Supporting). If you’re not sure which category fits best, you can review the descriptions of each category on our FAQ page.
If you think your organization is already doing great things with social technology you may be right. If you are seeing measurable results, I encourage you to nominate your organization for a Groundswell award.
What's a Groundswell award? Josh Bernoff, one of the authors of Groundswell, explains the history of the award in his blog here. Each year we review multiple nominations across various categories of social technology use; we identify the examples we believe best demonstrate the criteria for winning each award. We have categories that include internal and external uses of social technologies, and we're especially interested to see examples of strong collaboration between IT and Marketing. This is the fifth year we are running these awards (you can see past winners here and a full list of award categories below).
One of my favorite things to do here at Forrester is judge the Groundswell Awards. Started by Josh Bernoff as a way to drive increasingly practical discussion regarding the real benefits that derive from exploiting social media, judging these Awards is among the most collaborative things we do within Forrester's research community. Moreover, as we compare submissions across years, the Awards give us a chance to ask, "How is the state of the art changing in the world of social media?" Finally, each and every submission becomes a case that we can use over and over as we help clients navigate the turbulent waters of the social sphere. Very cool stuff.
Imagine the Forrester analysts that help role clients with social media -- Josh et al. -- sitting around a virtual table discussing the details of each individual submission. We consider all the POST attributes -- people, objective, strategy, and tools/tactics -- highlighting what's innovative, what's working, and what's generating returns. It reminds me a bit of being a kid and getting the Sears Catalog in the mail at the beginning of the holiday season. For those that weren't around before Lindsay Lohan was born, the Sears Catalog was the compendium of every toy, sporting good item, musical instrument, etc., that could possibly emerge from that big box from Grandma. Like me with my siblings, we analysts metaphorically sit on the sofa with the Groundswell Award submissions in our laps, pointing at the examples that we think are most cool and worthy. I say "like," of course, because I haven't yet found myself bouncing off the walls, screaming gibberish, like I did when I first saw the red bicycle I got when I was nine years old.
The deadline to submit your entry into the Forrester Groundswell Awards is on August 27, just two weeks away. The submissions we received last year, which we wrote up in this Forrester report, provided invaluable assistance to Forrester clients seeking ways to optimize Groundswell-related investments.
We hope you’ll participate this year as well. Josh Bernoff, one of the authors of Groundswell, just posted his advice on how to create a great entry. I have reposted it below for our technology industry clients:
If you haven't entered yet but plan to, this advice is for you. (If you just want to see other people's entries, click on the items at the left of the Awards site.)
Each year we conduct a search for the best examples of social media/social communities as part of our search for winners of the prestigious Forrester Groundswell Awards. This year we have added a new category of award aimed at internal communities designed to help management with innovation and/or collaboration across the organization — communities that empower employees.
In the fall I’ll be helping my colleague, Ted Schadler — co-author of the upcoming book Empowered — to judge the winners of the management category. So if you have a social community or social media success story please consider nominating your firm for one or more categories in this year’s awards.