Forrester Blogs » Category: event

Would You Attend A Free ITSM Meet Up?

Posted by John Rakowski on the Infrastructure & Operations Professionals Blog on August 19, 2011

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Did the word ‘free’ prompt you to read this post  :-) ?

Stephen Mann’s post a couple of weeks ago on ‘Giving Back To The IT Service Management Community’ got me thinking in regards to ways in which the industry could give something back easily. The reality, I believe, is that we need to take ITSM back to its roots, back to focusing on IT customers.

One of the problems I see with ITSM adoption is that it is all too easy to get lost in a framework such as ITIL and to lose focus on the customer element. Unfortunately, ITSM adoption is not a one-size-fits-all approach and so adoption can be different from company A to company B, which means that trying to adopt a process from a guide can be difficult and can feel impossible.

The answer to good ITSM adoption practices lies within those practitioners who have implemented processes, experienced the highs, the lows, the sweat and even the tears. In order to really build best practices these people need to share these experiences back to the rest of the community. So one way I think we could do this is to arrange a ‘Free ITSM Practitioner Meet Up’ which I thought could maybe be called ITSMME (me=meet up). This would follow the successful Cloudcamp format and would be an evening, free to attend event with an agenda like this:

  • 6.30pm  – Introduction  - introducing speakers and maybe a theme.
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Forrester’s Consumer Forum: I’ll Be There . . . Will You?

Posted by Augie Ray on the Interactive Marketing Professionals Blog on October 1, 2010

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Augie Ray

Forrester’s Consumer Forum is less than a month away.  I am very much looking forward to the forum and wanted to call your attention to this worthy industry event. 

I’ve been involved with the development of the Interactive Marketing track, and the topics and speakers we’ve arranged will be interesting and informative. I’ll be presenting about Social Media Marketing ROI and the Balanced Scorecard. Melissa Parrish will lead an excellent panel on how marketers can empower employees throughout the enterprise with social media; her panel includes leaders from Dell, salesforce.com, and IBM.  Forrester’s Joanna O’Connell will present new data and guidance on how marketers are improving their online ad targeting versus the same old “Spray and Pray” approach.  And Zena Weist of H&R Block will share how her organization changed strategic direction from a social media marketing push mentality to addressing client needs in the social sphere.

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Staying nimble in the age of the global matrix

Posted by Steven Noble on the eBusiness & Channel Strategy Professionals Blog on March 16, 2010

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Steven Noble

We've seen it happen a thousand times before: a marketer gets excited about an emerging field like customer analytics or social media marketing, develops a sensible plan of action, and then runs face-first into reality, which looks something like this:

  • "HQ has already signed off on my budgets for this year; this will have to wait until next"
  • "Maybe if I can get Peter, Paul and Mary to agree to this at the regional marketing love-in, we can work together to convince global to consider it in the future"
  • "I heard the trial in North America is going well; but by the time the roll-out progresses through Europe, Asia, Latin America and Africa, a year will pass"
  • "Stuff it; let's just do our own thing; HQ can worry about process and efficiency later"

In other words, adaptive brand marketing is hard for any company — but especially for multinational enterprises. But the world does wait for your next global conference call. Customers keep buying and talking and changing their behaviour, as do your competitors. MNCs have no choice other than to stay nimble in the age of the global matrix, which is the topic I'll speak about at Forrester's Marketing Forum 2010 in Los Angeles in April. See you there.

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