Cisco’s annual partner marketing conference, Partner Velocity, wrapped up in Las Vegas last week. Two hundred and thirty-five partners from 24 countries were in attendance to witness Cisco’s recently appointed VP of global partner marketing, Amanda Jobbins, sing her heart out during the closing ceremony. I can confidently confirm that she passed her trial by fire with flying colors and her future at Cisco (or Glee, if she decides to pursue that path) is fully secured.
I had the pleasure to sit down with approximately 15 partners over the course of the three-day event. Here’s what the event looked like throughthe lens of partners’ marketing professionals:
“As a member of a tiny marketing team, I have a lot of responsibility and very little support. Velocity helps bring me up to speed on the latest-and-greatest marketing trends and best practices.”
“The marketing experts that speak at Velocity are top-notch. The only thing more valuable is the peer-to-peer network that the event cultivates. Cisco sure knows how to bring the marketing community together.”
“I’d like to see Cisco create marketing education-for-dummies and align it more specifically to my business.”
One of the problems I see with ITSM adoption is that it is all too easy to get lost in a framework such as ITIL and to lose focus on the customer element. Unfortunately, ITSM adoption is not a one-size-fits-all approach and so adoption can be different from company A to company B, which means that trying to adopt a process from a guide can be difficult and can feel impossible.
The answer to good ITSM adoption practices lies within those practitioners who have implemented processes, experienced the highs, the lows, the sweat and even the tears. In order to really build best practices these people need to share these experiences back to the rest of the community. So one way I think we could do this is to arrange a ‘Free ITSM Practitioner Meet Up’ which I thought could maybe be called ITSMME (me=meet up). This would follow the successful Cloudcamp format and would be an evening, free to attend event with an agenda like this:
6.30pm – Introduction - introducing speakers and maybe a theme.
Forrester’s Consumer Forum is less than a month away. I am very much looking forward to the forum and wanted to call your attention to this worthy industry event.
I’ve been involved with the development of the Interactive Marketing track, and the topics and speakers we’ve arranged will be interesting and informative. I’ll be presenting about Social Media Marketing ROI and the Balanced Scorecard. Melissa Parrish will lead an excellent panel on how marketers can empower employees throughout the enterprise with social media; her panel includes leaders from Dell, salesforce.com, and IBM. Forrester’s Joanna O’Connell will present new data and guidance on how marketers are improving their online ad targeting versus the same old “Spray and Pray” approach. And Zena Weist of H&R Block will share how her organization changed strategic direction from a social media marketing push mentality to addressing client needs in the social sphere.