One of the really cool things about this analyst gig is that we get to field client inquiry calls – 30 minutes where we hop onto the phone to speak with our clients and answer their questions about the topics that we cover. As of the week before Christmas, analysts on the security and risk team have jumped onto over 300 inquiries so far this quarter when not on a plane or on site with a client (and this is a slow quarter given all the holidays!). Vendors are one topic that we discuss quite a bit with S&R pros because, let’s face it, there’s are vendors that are really good at marketing and there are also vendors that just haven’t shown up on your radar.
Research report ideas are often born from inquiries as we notice trends in the types of questions that are asked. As we continue to hammer out research agendas for 2013, we’re thinking of adding a new stream of research for our security playbooks: Vendors You Should Know. It would not be the same as a Forrester Wave which compares established vendors, but rather a report which highlights smaller, emerging vendors that are disrupting the existing market with a unique, innovative technology or service to solve a client’s painful challenge or perhaps alter current approaches to information security. It’s a report to recognize emerging vendors who raise the bar, but may not necessarily raise the most buzz. These would be living research documents that are updated periodically as market events and technological developments warrant changes.
S&R pros, does this type of research appeal to you? Which areas would you like for us to identify vendors you should know? What business and security challenges are you grappling with where you would like to see us profile emerging vendors that could help?