European eCommerce Pure Player Award Winner 2014 Announced!

Michelle Beeson

For the past few days, I have been soaking up the sun in Barcelona at the Global eCommerce Summit 2014.  In amongst attending some great presentations from the likes of Alibaba GroupTesco,Adolfo Dominguez and Philips, I was also part of the jury to select the Pure Player Award winner for 2014.

A long list of European pure player retailers were put through a rigorous Shop Experience Audit by GfK to identify a short list of five players that six jury members evaluated. The short list of candidates included Net-a-Porter, ASOS, Amazon, Zalando and Yoox.

It's been a tough choice because all candidates are very strong players. But, we the jury persevered and evaluated the candidates based on innovation, customer engagement and consistent multitouchpoint presence.  Here are the winners:

  • Winner Gold: ASOS. Jury Assessment: ASOS goes beyond purely generating sales. They work to be present at their customers’ moment of need at every stage in the customer life-cycle, including engaging customers so they come back again. Their content and communication is consistent, as is their presence across devices. They have strong growth from international sales and a multi country presence. They've also launched innovative features like the 'fashion finder' function and a pilot program for changing rooms at pick up points.
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