Where US online retailers are operating in Asia

Zia Daniell Wigder

Over the past few months, we’ve fielded multiple requests related to the online shopping market in Asia. Retailers and vendors alike are looking to position themselves for long-term success given the rapid online growth rates in the region:  By 2013, for example, close to half of the global online population will live in Asia, with some 17% of the global total coming from China alone. To see how US online retailers are taking advantage of this shift, we took a look at the top 50 online retailers on the Internet Retailer Top 500 list and mapped their transactional sites in Asia. A few observations follow.

Japan tops the list, especially for companies with only one web site in Asia. What was interesting as we worked through the list was that relatively few of leading online retailers in the US operate transactional sites in Asia, and far fewer operate in multiple countries. Several top online apparel retailers, for example, operate a web site for Japan only: Lands’ End, L.L. Bean and Cabela’s have all taken this approach.

Consumer technology companies have the broadest regional reach. By contrast, online retailers in the consumer technology arena tend to have a broader regional presence. Dell, Apple and SonyStyle operate in multiple Asian markets, with Dell and Apple having the most transactional web sites in the region despite Sony's Asian roots. Office Depot also has a strong commitment to the region with eCommerce sites in Japan and China, as well as in South Korea.

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US and Western European online retail will grow double digit year-on-year over the next five years

The Data Digest: How To Win Over European Online Shoppers

Reineke Reitsma

My colleague Zia Daniell Wigder published a report last year called 'How to win over European Online Shoppers' that gives tips on email and site design for success in seven different European markets.

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Participate In Our First Ever Australian Online Retailing Study!

Patti Freeman Evans

Forrester just kicked-off our first-ever Australian Online Retailing Study. This survey looks at Australian online and multichannel retailers' organizations and topics relevant to the challenges currently facing their roles including:

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A Happy Holiday For Retailers?

Updating our research on support for eBusiness: Please participate in our current survey

Carrie Johnson

[posted by Elizabeth Davis]

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This Year, US Online Holiday Retail Sales Will Be Up 8%

Sucharita  Mulpuru

Sucharita Mulpuru

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Calling All Online Retailers! We Want To Hear From You!

Patti Freeman Evans

Patti Freeman Evans [Posted by Patti Freeman Evans]

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A CPG Company Not Afraid To Experiment

Sucharita  Mulpuru

So I'm in Cincinnati right now at P&G's self-described "Digital Hack Night" where the goal is twofold: to get their brand managers to understand a bit more about digital marketing strategies and to raise money for their "Loads of Hope" charity which is tied to Tide. For the next 2 hours, nearly 100 people--P&G brand managers, bloggers, Twitterers, authors and agency folks--are trying to use every social network--Twitter, Facebook, MySpace, YouTube--we have at our disposal with the ultimate objective of getting as many Loads of Hope tshirts sold on their eCommerce site as possible. We have a big leaderboard screen, QVC-style, that shows exactly how many unique visits we've received, what our conversion rate is and how many t-shirts we've sold (5,000+, 6% and 1,000+ by the way, respectively, at the moment).  What a great way to get non-believers in the channel to see quickly, in real time, how rapidly an idea can radiate through a network and drive sales.

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How A "Tiny" Company Is Winning Online