Eric Schmidt has seen the future, and it's "autonomous search." That's a fancy term that means "discovery." But no matter what words you use, it still means the same thing: more empowered consumers and greater value in earned media.
Some people are creeped out by portions of what Schmidt said, but he has suggested an exciting future for empowering people to create greater influence and be armed with timely, relevant, and useful information. At TechCrunch Disrupt, Schmidt envisioned a future where people and technology come together to create "a serendipity engine . . . a new way of thinking about traditional text search where you don't even have to type."
As you look into the future, the distinction between “search” and “discovery” gets muddy. While it sounds like science fiction to suggest that technology can help search for things you don’t even yet know you want, the opportunities to improve human discovery are very real. Combining a person’s context—where they are, who they’re with—with their past opinions and actions and the opinions and actions of others can create tremendous value and relevance.