We all know how mobile apps and websites are changing the way we interact with services and products. Yesterday evening after watching England fulfill their expectations of being dumped out of the World Cup in the first round (technically we can still get through but need a miracle), I decided to do my grocery shopping. So I got out my smartphone, opened up the browser and within 30 minutes had created an online order which will be delivered this Saturday. I now take this service for granted. In fact, I can’t envisage a world in which I have to go to a supermarket and actually walk around with a trolley anymore and I wonder whether my 19 month old daughter will ever experience the ‘delight’ of walking around a busy supermarket.
When computers were invented 60 years ago, nobody would have thought that gazillions of 0 and 1s would soon rule the world. After all, that’s all there is in any computer memory, be it a laptop, a mobile phone, or a supercomputer like Watson; if you could open memory up and visualize the smallest elementary unit, you would “see” only an infinite sequence of 0s and 1s, something that would look like this:
Interestingly, that has not changed. Computers are still processing 1s and 0s. What has changed is that we live in an age of digital disruption, an age where software applications run and rule our business more and more. To be successful, those applications need to be engaging and entertaining so that consumers enjoy and are delighted by them; they also have to be mobile and accessible anywhere and at anytime, and they have to leverage tons of information, no matter if it comes from a database, a tweet, or Facebook.