Historically, the positioning of Dell versus its two major competitors for high-value enterprise business, particularly where it involved complex services and the ability to deliver deeply integrated infrastructure and management stacks, has been as sort of an also ran. Competitors looked at Dell as a price spoiler and a channel for standard storage and networking offerings from its partners, not as a potential threat to the high-ground of being able to deliver complex integrated infrastructure solutions.
This comforting image of Dell as being a glorified box pusher appears to be coming to an end. When my colleague Andrew Reichman recently wrote about Dell’s attempted acquisition of 3Par, it made me take another look at Dell’s recent pattern of investments and the series of announcements they have made around delivering integrated infrastructure with a message and solution offering that looks like it is aimed squarely at HP and IBM's Virtual Fabric.
Two weeks ago, Forrester went to Brazil for Brasscom’s (the local IT and country promotion group) Global IT Forum in Sao Paulo and Rio. One of the most interesting and insightful presentations was by Jairo Avritchir, Brazil IT site director of Dell. Jairo talked about Dell’s experiences and how the firm’s utilization of the country and its rich IT talent pool had evolved. Initially, it was largely in support of the company’s local sales and manufacturing operations. Today, the center has emerged as a BI and analytics hub for the global organization. Given the 40% appreciation against the dollar over the past eight years, the COE strategy around higher-end BI skills was the only way the center could compete with India. The Dell example clearly points out how both clients and vendors need to think about and fully utilize their alternative geography investments. A blog post at Computer Weekly touches on this topic as well.
The Dell Streak launches this morning in the UK at O2 and Carphone Warehouse. Dell calls the Streak a 5” tablet – I see a slightly larger touchscreen smartphone that I hope will be ideal for collaboration tasks. While I have not performed a hands-on test, I did talk with Neeraj Choubey, general manager of tablets in Dell's Communications Solutions Group.
What does the Streak have? A 5” screen displays navigation, browser, and social networking. In addition to connectivity via Wi-Fi, 3G, and Bluetooth, the Streak boasts two cameras – a 5 megapixel camera on the back for taking pictures with the dual LED flash and a backward-facing VGA camera for videoconferencing. All this runs on Qualcomm's Snapdragon chipset and Google Android operating system.
In today’s mobile world, information workers attend one or more meetings every day, and almost a third of their team members are not collocated with them (Ted Schadler writes about this in his report, “A Day In The Life Of A US Information Worker”). They are also out of the office more and more frequently – more than a third of information workers are out of the office regularly. This calls for solutions and devices that enable these mobile workers to communicate and collaborate – and the Streak fits nicely into market whitespace to fill this need.
In June, 2007, Forrester declared the beginning of the Age of Style. The Age of Style thesis posited that style and visual design would become critical vectors of competition in consumer electronics. We started our coverage of this trend with consumer PCs predicting that form factor innovations, increased aesthetic diversity, and consumer choice and personalization would become central tenets of competition for consumer PCs.
The baseline of comparison, of course was grim: For many years, consumers' home PCs and work PCs looked rather the same. Mostly bland and functional PCs reigned, aside from the products offered by a few trailblazers like Apple and Sony. But the growth of multi-PC households transformed PCs from "digital hearths" for the entire household into personal devices. Next, laptops moved the PC from the den out into the world -- making PCs devices that are public in nature.
Personal, public devices lend themselves to personalization and customization. Consumers wish to self-express through their choices: The color I like, a theme I enjoy, an association (with an organization or another brand), or even my personal beliefs -- as with the PRODUCT (RED) PC we wrote about when it was released. Self-actualization through the PC I carry with me is often, now, a goal for many consumers.