The Data Digest: US Gaming Behavior

Reineke Reitsma

Americans spend a lot of time playing games, and not only the young. Our Technographics data show that all generations spend about 7 hours a week playing PC games, but younger consumers top this up with playing games on consoles, handhelds, and mobile phones. Generation Y spends close to 20 hours a week playing games!

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The Data Digest: US Online Grocery Shopping

Reineke Reitsma

Grocery shopping is one of the largest offline retail categories but our Technographics data shows that it has one of the lowest online retail penetration figures in the US: Less than 10% of online adults have purchased groceries online and only 16% of online grocery buyers purchase groceries online more than once a month.

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The Data Digest: Type Of Video Watched Online

Reineke Reitsma

This week the Superbowl earned with 106.5 million viewers the Number One spot of the most watched program ever in the US, which proofs that online video hasn't killed the TV star yet. (Side note: did you know that until now the 1983 M*A*S*H final held this position?).

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The Data Digest: How To Win Over European Online Shoppers

Reineke Reitsma

My colleague Zia Daniell Wigder published a report last year called 'How to win over European Online Shoppers' that gives tips on email and site design for success in seven different European markets.

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The Data Digest: Where US Consumers Buy Or Borrow Their Books

Reineke Reitsma

Just after X-mas there were a lot of tweets about the news that Amazon.com had sold more ebooks at Christmas day than real books, as a result of the Kindle being the most gifted item in Amazon's history.

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The Data Digest: Social Technographics in Canada

Reineke Reitsma


Reineke Reitsma

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Canadians with online access are active users of social technologies like blogs, forums, social networks, and user-generated content: According to our North American Technographics® Q3 2009 survey, 79% of online Canadians engage with social media at least once each month.

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The Data Digest: Insight Into Digital Music Consumption (US and EU)

Reineke Reitsma


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The Data Digest: Consumers' Expectations Of Customer Service

Reineke Reitsma


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The Data Digest: US Consumers' Shopping Attitudes By Generation

Reineke Reitsma

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The Data Digest: A Deep Dive Into Asian Consumers' Online Behavior

Reineke Reitsma

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