The Data Digest: How To Win Over European Online Shoppers

Reineke Reitsma

My colleague Zia Daniell Wigder published a report last year called 'How to win over European Online Shoppers' that gives tips on email and site design for success in seven different European markets.

Read more

The Data Digest: Where US Consumers Buy Or Borrow Their Books

Reineke Reitsma

Just after X-mas there were a lot of tweets about the news that Amazon.com had sold more ebooks at Christmas day than real books, as a result of the Kindle being the most gifted item in Amazon's history.

Read more

The Data Digest: Social Technographics in Canada

Reineke Reitsma


Reineke Reitsma

[Posted by Reineke Reitsma]

Follow me on a

Canadians with online access are active users of social technologies like blogs, forums, social networks, and user-generated content: According to our North American Technographics® Q3 2009 survey, 79% of online Canadians engage with social media at least once each month.

Read more

The Data Digest: Insight Into Digital Music Consumption (US and EU)

Reineke Reitsma


Reineke Reitsma

[Posted by Reineke Reitsma]

Follow me on a

Read more

The Data Digest: Consumers' Expectations Of Customer Service

Reineke Reitsma


Reineke Reitsma

[Posted by Reineke Reitsma]

Follow me on a

Read more

The Data Digest: US Consumers' Shopping Attitudes By Generation

Reineke Reitsma

Reineke Reitsma [Posted by Reineke Reitsma]

Follow me on a

Read more

The Data Digest: A Deep Dive Into Asian Consumers' Online Behavior

Reineke Reitsma

Reineke Reitsma [Posted by Reineke Reitsma]

Follow me on a

Read more

The Data Digest: US Triple Play Subscribers' Profile

Reineke Reitsma

Reineke Reitsma [Posted by Reineke Reitsma]

Seventy-seven percent of online consumers have Internet, TV, and phone services. Data from our North American Technographics Mobile And Telecom Online Survey, Q3 2009 shows that of this group, about a third receive all three services within a bundle. Consumers who have a triple-play contract have a higher household income and are more likely to have children.

Profile-triple-play-owners 

Read more

The Data Digest: Trending Online Payment Preferences In Europe

Reineke Reitsma

Reineke Reitsma [Posted by Reineke Reitsma]

Payment preferences still vary widely across European countries. Data from our European Technographics Retail, Customer Experience, And Travel Online Survey, Q3 2009 shows that payment patterns are partly determined by whether domestic debit cards can be used to shop online. In markets where debit cards work online, they are the most popular online payment method. In markets where debit cards don’t work online, online shoppers seek alternatives. Online payment services like PayPal are on the rise in Europe: 36% of online buyers regularly used PayPal in 2009 compared with 26% in 2006, while cash on delivery is used less.

Read more

The Data Digest: Social Media - Boys vs Girls

Reineke Reitsma

Reineke Reitsma [Posted by Reineke Reitsma]

Social networking, watching user-created video, and listening to user-created audio online are at the top of social media activities that youth engage in at least monthly. Data from our Technographics online US Youth survey shows that boys and girls use social media in different ways.

Girls favor communication activities, such as posting comments on other people’s profiles, commenting on blogs, and contributing to online discussion groups and they are also more active at maintaining their own blogs and Web pages.

Read more