The Data Digest: Type Of Video Watched Online

Reineke Reitsma

This week the Superbowl earned with 106.5 million viewers the Number One spot of the most watched program ever in the US, which proofs that online video hasn't killed the TV star yet. (Side note: did you know that until now the 1983 M*A*S*H final held this position?).

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The Data Digest: How To Win Over European Online Shoppers

Reineke Reitsma

My colleague Zia Daniell Wigder published a report last year called 'How to win over European Online Shoppers' that gives tips on email and site design for success in seven different European markets.

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The Data Digest: Where US Consumers Buy Or Borrow Their Books

Reineke Reitsma

Just after X-mas there were a lot of tweets about the news that Amazon.com had sold more ebooks at Christmas day than real books, as a result of the Kindle being the most gifted item in Amazon's history.

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The Data Digest: Social Technographics in Canada

Reineke Reitsma


Reineke Reitsma

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Canadians with online access are active users of social technologies like blogs, forums, social networks, and user-generated content: According to our North American Technographics® Q3 2009 survey, 79% of online Canadians engage with social media at least once each month.

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The Data Digest: Insight Into Digital Music Consumption (US and EU)

Reineke Reitsma


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The Data Digest: Consumers' Expectations Of Customer Service

Reineke Reitsma


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The Data Digest: US Consumers' Shopping Attitudes By Generation

Reineke Reitsma

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The Data Digest: A Deep Dive Into Asian Consumers' Online Behavior

Reineke Reitsma

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The Data Digest: US Triple Play Subscribers' Profile

Reineke Reitsma

Reineke Reitsma [Posted by Reineke Reitsma]

Seventy-seven percent of online consumers have Internet, TV, and phone services. Data from our North American Technographics Mobile And Telecom Online Survey, Q3 2009 shows that of this group, about a third receive all three services within a bundle. Consumers who have a triple-play contract have a higher household income and are more likely to have children.

Profile-triple-play-owners 

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The Data Digest: Trending Online Payment Preferences In Europe

Reineke Reitsma

Reineke Reitsma [Posted by Reineke Reitsma]

Payment preferences still vary widely across European countries. Data from our European Technographics Retail, Customer Experience, And Travel Online Survey, Q3 2009 shows that payment patterns are partly determined by whether domestic debit cards can be used to shop online. In markets where debit cards work online, they are the most popular online payment method. In markets where debit cards don’t work online, online shoppers seek alternatives. Online payment services like PayPal are on the rise in Europe: 36% of online buyers regularly used PayPal in 2009 compared with 26% in 2006, while cash on delivery is used less.

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