Twitter, Tweet-Up - Where Does One Start When You Want To Get It Right?

Natalie L. Petouhoff, Ph.D. By Dr. Natalie Petouhoff

Everyone is A Beginner At the Beginning


So many of you came to the @CRMe09 conference where I spoke about the ROI of Social Media, in particular that derived from customer service. And a funny thing that happened there... Lithium had a booth in the exhibitors area and they had asked me to come and speak to people about my ROI model. So there I was ready to impart my wisdom. A man came up and saw the flyer on the table - it was for the Tweet-up. He picked up the flyer and asked me to tell him about Tweet-up.

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Oracle On Demand Gets Customer Service Knowledge Management with Integration with Inquira

Natalie L. Petouhoff, Ph.D. By Dr. Natalie Petouhoff

Knowledge Management and Customer Service


This quarter I've started some research on knowledge management (KM) for the contact center and customer service. This is KM for both agent-assited and self-service. One of the biggest misnomers about customer service is how important great knowledge management is to good experiences. And no, I don't mean Sharepoint. That's a fine product- but for customer service- one needs to find answers and not documents.


Customers often wonder - why, when they do a search on a website or when they ask a customer service agent for help- they wonder why the search results are awful- meaning nothing that got pulled up in the search was even remotely what they needed. And they also wonder why the agents don't have THE answer.

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