Successful sales enablement reaches beyond just sales. Marketing functions such as customer and market intelligence (CMI) supply materials to your direct sales teams. This content can significantly improve sales impact if it is timely, relevant, and in-context, which for CMI means:
Timely - the right information available to sales teams at the right time.
Relevant - content that sales teams can easily adapt into customer content.
In-context - framed by the business outcomes that customers use to make purchasing decisions.