Forrester’s Tech Radar Assessment Of 24 Contact Center Technologies For Customer Service

Kate Leggett

The contact center technology ecosystem for customer service is a nightmare of complexity. At a high level, to serve your customers, you need to:

  1. Capture the inquiry, which can come in over the phone, electronically via email, chat, or SMS, and over social channels, like Twitter, Facebook, or an interaction escalated from a discussion forum.
  2. Route the inquiry to the right customer service agent pool.
  3. Create a case for the inquiry that contains its details and associate it with the customer record.
  4. Find the answer to the inquiry; this can involve digging through different information sources like knowledge bases, billing systems, and ordering databases.
  5. Communicate the answer to the inquiry to the customer.
  6. Append case notes to the case summarizing its resolution and close the case.
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