Forrester's Annual ECM Panel Survey, 2015. Call for Participation — Deadline July 31, 2015

Cheryl McKinnon

Forrester's survey for ECM decision-makers is open, and we're looking for your participation! Take this opportunity to provide your perspectives on the key vendors, the challenges, and the opportunities you see in this technology market. This survey is intended for ECM decision-makers or influencers in end user organizations. This is not for ECM vendors or systems integrators . . . but vendors and consultants — we would love it if you could share this survey invitation with your customers. The survey will remain open until end of day Friday, July 31, 2015.

Why is your input important? Forrester uses this data to:

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You Must Solve Two People-Shaped Content Problems

Ryan Skinner

The problems of content marketing apply to you as a marketer whether you’re actually practicing “content marketing” or not.

In any enterprise, there’s a New York Times-scale amount of content getting produced.[i] And your customers are hoovering up content (from a brand or otherwise, in many channels, interchangably) and making decisions based upon it.[ii]

That means you’re in the content business. And the more customers control the purchase path, the more marketers find themselves in the content marketing business.

Which means you will be dealing with the problems content marketing creates. Two of these problems are particular to marketing teams and governance. These are best explained with analogies:

The Menu Problem – How content gets conceived and planned

The Sausage Problem – How content gets made and delivered

The Menu Problem
Marketers don’t have much experience running editorial organizations. This is best reflected in the low percentage of marketers who report that they follow a content marketing strategy.[iii]

A strategy is necessary.[iv] And no one is taking the responsibility to make one.

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YouSendIt Expands Its Cloud File Services For The Enterprise

Ted Schadler

In 1996, a would-be MIT entrepreneur pitched me on this idea: “What if we could package up huge files like engineering drawings and email them to people instead of FedExing them?” I listened politely, but it all seemed a little futuristic to me at a time when even email wasn’t ubiquitous. 

Of course, this is exactly the business YouSendIt launched in 2003. The nine-year-old company does this quite simply by using email to send the message and YouSendIt to carry the payload — the gigantic file that you can’t attach to the message directly. The company now has 23 million subscribers; according to Wikipedia, 500,000 of them pay for the privilege.

Today the company announced Workstream by YouSendIt, a set of business enhancements to its evolving set of file services. The goal, in the words of CMO Tony Nemelka, is to give enterprises “systems that extend their line of sight beyond central storage and beyond the firewall.” I found three notable things about this offering:

  1. Integration with Outlook and SharePoint with plugins to make it easy to send and retrieve files. While this may not be unique, the integration is quite intuitive. In the experience of David Michel, CIO for Atlanta-based law firm Burr & Forman, giving employees tools they recognize makes it easier for them to use them. Further, it’s integrated into their common workflows such as eDiscovery.
  2. Enterprise administration tools for user and group management. This is what IT needs in order to provide a business-ready alternative to consumer-focused Dropbox. It’s what drew Michel to the offering. Now, this is not lockbox-type security or administration that you could get from a virtual deal room product from IntraLinks, but it’s enough for email-level security and administration.
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Can Open Text Turn The Page On Vignette's Recent History?

Stephen Powers

Steve-Powers By Stephen Powers

ECM vendor Open Text announced this morning that it intends to acquire Vignette, provider of Web and transactional content management technologies. In some circles, the acquisition of Vignette has been a foregone conclusion for many months now. Vignette has been an established player for years, with an impressive customer base. But the company’s missteps (a major WCM upgrade that stranded longtime customers, questionable expansions into non-core areas, inconsistent customer service and contact) have left them weakened in a market where they should have been able to take advantage of the lack of size and/or stability of some of its competitors. As a result, Vignette’s license revenues have declined in a hot content management market, and the brand has been devalued despite its strong technology.

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Meet One-On-One With Forrester Analysts At Our Business & Technology Leadership Forum 2008

Sharyn Leaver

Consistently rated as one of the most popular features of Forrester Events, one-on-one meetings give you the opportunity to discuss the unique technology issues facing your organization with Forrester analysts. Business & Technology Leadership Forum attendees may schedule up to two 20-minute one-on-one meetings with the Forrester analysts of their choice, depending on availability. Registered attendees will be able to schedule one-on-one meetings starting on Monday September 15, 2008. Book early!

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Open Text Makes A DAM SaaS-y Move

Stephen Powers

StevepowersBy Stephen Powers

I'll give you five seconds to recover from your pun-induced groaning [5...4...3...2...1] Now, on to the news: Open Text announced late last week that it has acquired eMotion, a software-as-a-service digital asset management (DAM) product, from Corbis. Open Text plans to rebrand eMotion as Artesia on Demand for Marketing, complementing its full-featured, installed Artesia DAM product.

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Oracle To Purchase Skywire Software – DOM And ECM Continue Pattern Of Convergence

Craig Le Clair

CraigleclairBy Craig LeClair

On June 24, 2008, Oracle announced its intent to purchase Skywire Software. This potential acquisition has three very strong positives:

Skywire enhances Oracle's ECM offering. Skywire Software has a document output management arsenal that includes Whitehill Technologies (InSystems) and Docucorp International, both of which the company acquired in 2007. Skywire's customer communication solution fills gaps and creates opportunities in Oracle's overall ECM suite. Universal Content Manager and Imaging and Process Manager can now provide complete structured solutions -- built for statements and bills for the print channel, and interactive output management -- creating direct marketing material, or collaboration and workflow for creating enrollment kits. In addition, pain points in customer communication can be addressed more broadly when Skywire's DOM solution is combined with Oracle's web content management products to provide a more complete multi-channel solution.

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Alterian Goes Into The WCM Business

Stephen Powers

Stevepowers_2By Stephen Powers

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WCM: The Real Differentiator

Stephen Powers

StevepowersBy Stephen Powers

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SharePoint For The Enterprise

Craig Le Clair

CraigleclairBy Craig Le Clair

Forrester recently surveyed 233 IT decision-makers who have plans to implement or upgrade to at least some part of MOSS 2007 and asked: "Which of the following best describes your organization's time line for implementing or upgrading to Microsoft Office SharePoint Server?". The results? 21% will upgrade immediately and 41% will do so within 6 months.

With this level of adoption the issue of scalability comes up more and more. In one sense you have architectural concerns with any solution that scales horizontally, uses banks of load-balanced Web servers, application servers, and clusters of SQL servers on the back end. Add high availability and you quickly get a complex environment. To Microsoft's credit there is quite a bit available on performance guidelines. But looking through these, and coping with notions of site collections, lists, file arrangements, performance of folder hierarchies versus flat files, and automatic versus manual partitioning, the bottom line seems to be that even on the new 64 bit architecture with 4 screaming Intel processors, and SQL 5 -- the upper limit of the content repository is 500GB.

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