Use Real Metrics To Assess Value Of Collaboration

by Erica Driver

When trying to establish metrics for the success of your collaboration strategy or software implementation, use measures of real business value, not false indicators.

False Indicators

  • Number of items in a discussion thread
  • Number of community members
  • Megabytes of unstructured content in a site
  • How many times you get in front of decision makers to present -- and the responses you receive
  • Number of ideas entered into an idea tracking system
  • Repeat users on a site (e.g., team workspace, wiki, blog, community)
  • Number of site visits

Problems With False Indicators

  • Can be manipulated for positive results
  • Not valued by business stakeholders
  • Ideas don't automatically translate into business value
  • Use of a software tool does not mean it is producing results -- it could be nothing more than a productivity sinkhole
  • Time a user spends on a site may indicate an affinity but does not mean the content on the site is influencing the reader to create higher value

Measures Of True Business Value

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Businesses Are Moving In Droves Toward Phase 4 In Forrester's Collaboration Maturity Model -- Standardization

by Erica Driver.

It's Thursday night of Forrester IT Forum and I've had 19 formal one-on-one meetings with attendees so far, and talked with dozens of other people during meals and breaks and before and after presentations. There's something striking about these conversations, compared to years past. Pretty much every meeting I've had with non-vendor attendees has been about their organization's enterprise collaboration strategy or Information Workplace strategy — or their need to develop one. I've been speaking with information and knowledge management professionals with titles like CIO, VP Emerging Technology, Sr. Project Leader, Dir. Global Strategy and Architecture, and VP of Information Systems. They are coming to 1:1 meetings extremely well-prepared, armed with architecture diagrams, drafts of their collaboration strategy documents, and lists of carefully thought-through questions. What a difference from five years ago when common questions were, "What are other companies doing in the area of collaboration?" or "Which is a better team collaboration tool: eRoom or Groove?"

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Call For Collaboration Strategy Documents

by Erica Driver.

My mind is a sieve. It can take a few requests before I remember to do something. And even with a few prods, it takes a while for me to get moving. But I've gotten so many requests along the lines of "What does a collaboration strategy document look like? What should it include?" that it's all I'm thinking about these days.

I will be publishing a sample collaboration strategy document in Q2. If you have developed and documented an enterprise collaboration strategy and would be willing to share it with Forrester for the greater good of industry research--with our promise to guard it and not share it with anyone outside the company--we would love to include you in our research. You can find me at edriver@forrester.com.

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Wiki Trust Issues Are Highlighted By Wikipedia Objections To Microsoft Tactics

by Erica Driver.

This week, the mainstream press reported that Microsoft made a Wikipedia “no-no”: Microsoft offered to pay an independent contributor — Rick Jelliffe — standards expert and the CTO at an Australian tech company — to investigate the accuracy of, and change, if necessary, technical articles about Open XML and Open Document Format (ODF) on Wikipedia. ODF is an OASIS and ISO standard and Open XML is Microsoft’s alternative , currently an ECMA standard and potential ISO standard. Kyle McNabb and I were talking about this incident. Here are our thoughts:

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