I just attended IDF and I’ve got to say, Intel has certainly gotten the cloud message. Almost everything is centered on clouds, from the high-concept keynotes to the presentations on low-level infrastructure, although if you dug deep enough there was content for general old-fashioned data center and I&O professionals. Some highlights:
Chips and processors and low-level hardware
Intel is, after all, a semiconductor foundry, and despite their expertise in design, their true core competitive advantage is their foundry operations – even their competitors grudgingly acknowledge that they can manufacture semiconductors better than anyone else on the planet. As a consequence, showing off new designs and processes is always front and center at IDF, and this year was no exception. Last year it was Sandy Bridge, the 22nm shrink of the 32nm Westmere (although Sandy Bridge also incorporated some significant design improvements). This year it was Ivy Bridge, the 22nm “tick” of the Intel “tick-tock” design cycle. Ivy Bridge is the new 22nm architecture and seems to have inherited Intel’s recent focus on power efficiency, with major improvements beyond the already solid advantages of their 22nm process, including deeper P-States and the ability to actually shut down parts of the chip when it is idle. While they did not discuss the server variants in any detail, the desktop versions will get an entirely new integrated graphics processor which they are obviously hoping will blunt AMD’s resurgence in client systems. On the server side, if I were to guess, I would guess more cores and larger caches, along with increased support for virtualization of I/O beyond what they currently have.
Well, maybe everybody is saying “cloud” these days, but my first impression of Microsoft Windows Server 8 (not the final name) is that Microsoft has been listening very closely to what customers want from an OS that can support both public and private enterprise cloud implementations. And most importantly, the things that they have built into WS8 for “clouds” also look like they make life easier for plain old enterprise IT.
Microsoft appears to have focused its efforts on several key themes, all of which benefit legacy IT architectures as well as emerging clouds:
Management, migration and recovery of VMs in a multi-system domain – Major improvements in Hyper-V and management capabilities mean that I&O groups can easily build multi-system clusters of WS8 servers, and easily migrate VMs across system boundaries. Muplitle systems can be clustered with Fibre Channel, making it easier to implement high-performance clusters.
Multi-tenancy – A host of features, primarily around management and role-based delegation that make it easier and more secure to implement multi-tenant VM clouds.
Recovery and resiliency – Microsoft claims that they can failover VMs from one machine to another in 25 seconds, a very impressive number indeed. While vendor performance claims are always like EPA mileage – you are guaranteed never to exceed this number – this is an impressive claim and a major capability, with major implications for HA architecture in any data center.
Last year at VMworld I noted Xsigo Systems, a small privately held company at VMworld showing their I/O Director technology, which delivereda subset of HP Virtual Connect or Cisco UCS I/O virtualization capability in a fashion that could be consumed by legacy rack-mount servers from any vendor. I/O Director connects to the server with one or more 10 G Ethernet links, and then splits traffic out into enterprise Ethernet and FC networks. On the server side, the applications, including VMware, see multiple virtual NICs and HBAs courtesy of Xsigo’s proprietary virtual NIC driver.
Controlled via Xsigo’s management console, the server MAC and WWNs can be programmed, and the servers can now connect to multiple external networks with fewer cables and substantially lower costs for NIC and HBA hardware. Virtualized I/O is one of the major transformative developments in emerging data center architecture, and will remain a theme in Forrester’s data center research coverage.
This year at VMworld, Xsigo announced a major expansion of their capabilities – Xsigo Server Fabric, which takes the previous rack-scale single-Xsigo switch domains and links them into a data-center-scale fabric. Combined with improvements in the software and UI, Xsigo now claims to offer one-click connection of any server resource to any network or storage resource within the domain of Xsigo’s fabric. Most significantly, Xsigo’s interface is optimized to allow connection of VMs to storage and network resources, and to allow the creation of private VM-VM links.
The growing realization for SaaS buyers is that if they overlook the details of their SaaS contracts, chances are they’ll pay for it later. Forrester analyzed the thousands of inquiries we receive every quarter to understand the hot button topics in the SaaS space for the first half of 2011. When it comes to on-demand services, we found that people paid more attention to the following three factors in the first half of 2011 than ever before:
Pricing and discounts. It came as no surprise that people are most concerned about money and are looking for guidance around SaaS pricing and discounts more than anything else. Many of our clients want to benchmark themselves against peers. For example, one client asked, “Is there some benchmark data to compare pricing on B2C web portal (PaaS or SaaS) solutions?” Forrester’s take? Unlike traditional software, most SaaS pricing is publicly available on vendor websites. However, pricing and pricing models are still in flux for many emerging areas of SaaS. Even in more established areas, like HR and CRM, discounts can range as high as 85% for large or strategic clients.
Lack Of Infrastructure Portability Is A Showstopper For Me
Salesforce.com bills Force.com as "The leading cloud platform for business apps." It is definitely not for me, though. The showstopper: infrastructure portability. If I develop an application using the Apex programming language, I can only run in the Force.com "cloud" infrastructure.
Don't Lock Me In
Q: What is worse than being locked-in to a particular operating system?
A: Being locked-in to hardware!
In The Era Of Cloud Computing, Infrastructure Portability (IP) Is A Key Requirement For Application Developers
Unless there is a compelling reason to justify hardware lock-in, make sure you choose a cloud development platform that offers infrastructure portability; otherwise, your app will be like a one-cable-television-company town.
Bottom line: Your intellectual property (IP) should have infrastructure portability (IP).
It’s a couple of days after Google announced its intentions to jump headfirst into the hardware business. By now everyone — including my colleagues Charles Golvin and John McCarthy — have expressed their thoughts about what this means for Apple, Microsoft, RIM, and all of the Android-based smartphone manufacturers. This is not another one of those blog posts.
What I really want to highlight is something more profound, and more relevant to all of you out there who might classify your day job as “product strategy.” To you, the Google/Moto deal is just one signal — however faint — coming through the static noise of today’s M&As, IPOs, and new product launches. But if you tune in and listen carefully, two things become crystal clear:
The lines between entire industries are blurring. Google — and some of the other firms I mentioned above — are just high profile examples of companies that are diversifying their product portfolio, and the very industries in which they play. There are several instances of this over the past "digital decade." What's different now is the increased frequency of the occurrences.
I don’t understand why firms spend millions of dollars on Java application servers like Oracle Weblogic or IBM WebSphere Application Server. I get why firms spend money on Red Hat JBoss -- they want to spend less on application servers. But, why spend anything at all? Apache Tomcat will satisfy the deployment requirements of most Java web applications.
Your Java Web Applications Need A Safe, Fast Place To Run
Most Java applications don’t need a fancy container that has umpteen features. Do you want to pay for a car that has windshield wipers on the headlights? (I wish I could afford it.) Most Java applications do not need these luxuriant features or can be designed not to need them. Many firms do, in fact, deploy enterprise-class Java web applications on Apache Tomcat. It works. It is cheap. It can save tons of dough.
Expensive Java Application Servers Sometimes Add Value
There is a need for luxury. But, you probably don’t need it to provide reliable, performant, and scalable Java web applications. Application server vendors will argue that:
You need an application container that supports EJBs. EJB3 fixed the original EJB debacle, but why bother? Use Spring, and you don’t need an EJB-compliant container. Many applications don’t even need Spring. EJBs are not needed to create scalable or reliable applications.
After considerable speculation and anticipation, VMware has finally announced vSphere 5 as part of a major cloud infrastructure launch, including vCloud Director 1.5, SRM 5 and vShield 5. From our first impressions, it is both well worth the wait and merits immediate serious consideration as an enterprise virtualization platform, particularly for existing VMware customers.
The list of features is voluminous, with at least 100 improvements, large and small, but among the features, several stand out as particularly significant as I&O professionals continue their efforts to virtualize the data center, primarily dealing with and support for both larger VMs and physical host systems, and also with the improved manageability of storage and improvements Site Recovery Manager (SRM), the remote-site HA components:
Replication improvements for Site Recovery Manager, allowing replication without SANs
Distributed Resource Scheduling (DRS) for Storage
Support for up to 1 TB of memory per VM
Support for 32 vCPUs per VM
Support for up to 160 Logical CPUs and 2 TB or RAM
New GUI to configure multicore vCPUs
Storage driven storage delivery based on the VMware-Aware Storage APIs
Improved version of the Cluster File System, VMFS5
Storage APIs – Array Integration: Thin Provisioning enabling reclaiming blocks of a thin provisioned LUN on the array when a virtual disk is deleted
Swap to SSD
2TB+ LUN support
Storage vMotion snapshot support
vNetwork Distributed Switch improvements providing improved visibility in VM traffic
vCenter Server Appliance
vCenter Solutions Manager, providing a consistent interface to configure and monitor vCenter-integrated solutions developed by VMware and third parties
Revamped VMware High Availability (HA) with Fault Domain Manager
Cloud computing continues to be hyped. By now, almost every ICT hardware, software, and services company has some form of cloud strategy — even if it’s just a cloud label on a traditional hosting offering — to ride this wave. This misleading vendor “cloud washing” and the complex diversity of the cloud market in general make cloud one of the most popular and yet most misunderstood topics today (for a comprehensive taxonomy of the cloud computing market, see this Forrester blog post).
Software-as-a-service (SaaS) is the largest and most strongly growing cloud computing market; its total market size in 2011 is $21.2 billion, and this will explode to $78.4 billion by the end of 2015, according to our recently published sizing of the cloud market. But SaaS consists of many different submarkets: Historically, customer relationship management (CRM), human capital management (HCM) — in the form of “lightweight” modules like talent management rather than payroll — eProcurement, and collaboration software have the highest SaaS adoption rates, but highly integrated software applications that process the most sensitive business data, such as enterprise resource planning (ERP), are the lantern-bearers of SaaS adoption today.
What is it that you think makes one tech company stand out from another? “My product is better than your product”? Not anymore. “My salespeople are better than your salespeople”? Possibly. “My channel is better than your channel”. You’re getting warmer. How about, “My marketing machine is better than your marketing machine”?
For example, 41% of customers identify “the vendor’s (not including its salespeople’s) ability to understand our business problem”, compared with only 21% who identified “the vendor’s salesperson’s ability to understand our business problem” as the most important vendor action factor when selecting a tech vendor. Marketing is clearly the difference-maker.
But cloud computing changes everything. The implications of cloud computing go far beyond its technology delivery/consumption model. It seems I get questions from tech marketers about all things cloud these days. A few examples:
“How can I use the cloud more effectively to market our solutions?” (Answer: It’s not what you read in USA Today about Facebook and Twitter. According to the results of our 2011 B2B Social Technographics® survey, discussion forums and professional social networking sites (read: not consumer social sites) outpace Facebook and Twitter ten-fold as information sources for informing businesses’ technology purchase decisions.)