Samsung launched its business offerings at CeBIT 2015. Samsung Business is a new brand and combines Samsung’s Knox for security and enterprise mobility management, Smart Signage, and printing. Samsung Business offers industry-specific solutions for retail, education, hospitality, transportation, healthcare, and financial services.
In retail, Samsung offers digital mirror and video wall devices. School Solution integrates its mobile devices with interactive learning tools. Its Smart Hotel Solution offers premium in-room experience and information bulletin touchscreens. The Preventive Mobile Cardiac Rehabilitation solution enables real-time monitoring of chronic conditions. For financial services, Samsung provides secure document handling and printing services. And its transportation solution provides real-time information and analysis of data. My main takeaways:
Samsung Business is a good first step toward catering to businesses. Samsung has enormous potential to leverage its existing consumer device expertise and experiences, especially in the B2B2C space. Samsung is right to opt for an open and collaborative Internet of Things (IoT) ecosystem to overcome the challenges of platform compatibility, data analysis, and security. Samsung has a long track record in focusing on user experience. This should help it deliver high-quality and intuitive-to-use business solutions.
Samsung’s sector solutions are still rather basic. At this stage, Samsung is right to focus on a handful of offerings that it is familiar with and can deliver with high quality. However, Samsung will need to drill down deeper into business processes and business models to become successful in the emerging world of IoT longer term.
In years past, technology trade shows like CeBIT or its cousin in the US, CES, have been a place for the introduction of new devices. Whether it was Nokia introducing its comeback phone or Sony pushing 3D displays, computing technology and consumer electronics companies have used these shows to introduce the next big thing.
But what happens when the next big thing isn’t actually a thing but is, instead, the arrival of platforms that enable a more effective marketplace? That’s the shift that’s occurring in the world, thanks to digital disruption. Under digital disruption, companies innovate by using cheap (sometimes free) digital tools and exploiting digital platforms to change products as low-tech as the toothbrush or waterless hand soap. They also use those digital tools to alter the way they make and deliver their products and services, including things as analog as fingernail polish, something I heard about today and will blog more on in coming weeks. As a result, every company is now digital, no matter how physical their processes and outputs.
Digital disruption means that the technology companies that provide these digital tools and platforms have more opportunity than ever. Their devices and systems will be necessary in the lives of every consumer as well as every enterprise. Witness the amazing growth of Amazon Web Services as it enables businesses across the gamut with its cheap access to storage and delivery tools.