Few Insurers Are Currently Proud Of Their Mobile Offerings, And Rightly So

Oliwia Berdak

Have you ever had the pleasure of making the acquaintance of Maxwell the Pig? Maxwell is a likeable if slightly assuming animated pig. At times he can be a bit dismissive of those who aren’t as digitally savvy as he is.

Maxwell is also a celebrity, featuring in a number of videos promoting Geico’s mobile insurance offerings.  In one he bewilders a policeman with his digital insurance ID, in another he demonstrates how time and space have been obviated by the convenience and ubiquity of mobile insurance. Talk of the mobile moment!

Even if you don’t know Maxwell, perhaps you know other such celebrities? I thought not. That’s because there aren’t many companies that are willing to advertise their mobile insurance services as proudly as Geico is doing. For my new report, I surveyed the mobile offerings of more than 30 insurance companies in developed economies. The results clearly show that plenty remains to be done, both in terms of customer adoption and what’s on offer.

The big US insurers such as Geico and Progressive are leading the pack, offering a growing range of mobile functionality that lets customers get quotes, file and track claims, locate a repair shop, pay bills, and save documents simply by taking pictures with their smartphones. Offering functionality that makes it easy for customers to achieve their insurance-related aims seems like the basics, but a lot of companies still haven’t got it right.

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