Samsung launched its business offerings at CeBIT 2015. Samsung Business is a new brand and combines Samsung’s Knox for security and enterprise mobility management, Smart Signage, and printing. Samsung Business offers industry-specific solutions for retail, education, hospitality, transportation, healthcare, and financial services.
In retail, Samsung offers digital mirror and video wall devices. School Solution integrates its mobile devices with interactive learning tools. Its Smart Hotel Solution offers premium in-room experience and information bulletin touchscreens. The Preventive Mobile Cardiac Rehabilitation solution enables real-time monitoring of chronic conditions. For financial services, Samsung provides secure document handling and printing services. And its transportation solution provides real-time information and analysis of data. My main takeaways:
Samsung Business is a good first step toward catering to businesses. Samsung has enormous potential to leverage its existing consumer device expertise and experiences, especially in the B2B2C space. Samsung is right to opt for an open and collaborative Internet of Things (IoT) ecosystem to overcome the challenges of platform compatibility, data analysis, and security. Samsung has a long track record in focusing on user experience. This should help it deliver high-quality and intuitive-to-use business solutions.
Samsung’s sector solutions are still rather basic. At this stage, Samsung is right to focus on a handful of offerings that it is familiar with and can deliver with high quality. However, Samsung will need to drill down deeper into business processes and business models to become successful in the emerging world of IoT longer term.
IT has too many separate portfolios to manage, and that hinders its ability to help business change. We have project portfolios, application portfolios, technology portfolios, and IT service portfolios – each managed in silos. These portfolios are all IT-centric – they generally mean nothing to business leaders. The business has products, customers, partners, and processes – and the connection between these business portfolios and the IT portfolios isn't readily apparent and usually not even documented. Change in the business – in any of these areas – is connected to IT only in the requirements document of a siloed project. Lots of requirement documents for lots of siloed projects leads to more complexity and less ability to support business change.
How do we connect these business concepts to IT? What's the "unit" that connects IT projects, apps, and technology with business processes and products?
It's not "business capabilities" – they are an abstraction most useful for prioritizing, analysis, and planning. We need a term to manage the day-to-day adaptation and implementation of these capabilities – the implementation with all its messiness such as fragmented processes and redundant apps – that we can use to manage any type of change.
We believe the best term for this unit is "business services," with this definition:
The output of a business capability with links to the implementation of people, processes, information, and technology necessary to provide that output.