mHealth & Wellness: The Heart Of Mobile Innovation

Julie Ask

I had the opportunity to talk to nearly 50 companies working on mHealth and mWellness services and technologies in 2013. With the perspective of 13 years as a mobile analyst behind me and a career in telecom that started in the late 80's, I say with confidence that this category within mobile is more exciting and has the potential to be more game-changing, than anything since the introduction of the iPhone. Most of you reading this blog are not in healthcare - that's why the report offers a WIM (what it means) for industries outside of health and wellness. 

I started this research journey with a simple mission: "what mobile engagement tactics can and do change consumer behavior?" Or, in other words, what gets people up off the couch? Is it competition, community, feedback, encouragement or coaching, a poke, or what?

  • How did MyFitnessPal facilitate more than 100M pounds of weight loss?
  • How did RunKeeper get their users to move 783 million miles?
  • How did Strava motivate their users to move 1.4 billion kilometers?
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