Proofpoint Acquires Nexgate: SRC Market Matures, But Still Lots Of “Points To Prove”

Nick Hayes

Yesterday, Proofpoint announced it will acquire social risk and compliance (SRC) vendor Nexgate for approximately $35 million.

The Acquisition Signals The SRC Market Is Maturing

This acquisition points to a budding and rapidly evolving SRC market. With the proliferation of social media, organizations face a slew of emerging regulatory challenges, brand threats, and security vulnerabilities – just look at recent incidents with Cole Haan, Zarbee’s, US Airways, British Gas, among countless others, even including our own US military. While once a niche market helping financial services firms meet FINRA obligations, SRC solutions now offer more than just compliance support, helping organizations better manage today’s wide gamut of social risks with social threat detection, account protection, and risk monitoring.

Proofpoint Has To Prove The Sum Is Greater Than Its Parts

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Protect Your Brand Today Through Comprehensive Risk Intelligence

Nick Hayes

We all know that securing your perimeter and your internal assets only gets you so far today. The crux of the issue is that your brand, and potential threats to it, are now often external and out of your direct area of control. The number of places and channels online where your brand appears and where malicious actors discuss how to take down your organization is expanding rapidly today.

Websites, media outlets, search engines, marketplaces, social networks, forums, mobile apps, online ads, and more – these are all places where your brands, products, workers, and affiliates and other associated third parties can be mentioned in inappropriate or malevolent contexts: They increase opportunities for brand defamation and data leakage; they act as discreet places to conspire or collude; they open the door to new security vulnerabilities; they decrease your control over your products; and they make it harder to spot contract violations and breaches.

 

The good news is: You’re not powerless either.

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