Forrester’s Security & Risk Research Spotlight: Stuck Between A Hack & Frustrated Customers

Stephanie Balaouras

Are passwords a dying breed? With every other organization getting hacked, many S&R pros would argue that if passwords aren’t dead yet, they should be. Yet many companies such as LogMeIn and LastPass continue to make strategic acquisitions, proving that interest in password management solutions remain high among enterprises and consumers (check out their press release, here.) It’s hard to have any confidence in a method that appears to be ineffective, frustrating, and highly outdated. Many companies are attempting to gain back consumer trust by offering voice biometrics, multi-step authentication methods, or other authentication alternatives to supplement or replace their existing policies.

Unfortunately, fraudsters are getting smarter and customers don’t want to spend more than 30-seconds logging into their accounts. With the addition of the multiple banking accounts, online shopping IDs, and social media platforms that almost every consumer uses daily, the challenge for these companies to keep all online accounts secure while also providing the painless log-in that customers are demanding can quickly turn into a catch-22. What is easy and convenient for customers is also incredibly insecure, thus making them the perfect bait for cybercriminals.

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