The Data Digest: The Yin And Yang Of Consumer Decisions

Anjali Lai

The tug of war between reason and emotion has fueled contentious debate since the days of Socrates. But, Socrates and subsequent thinkers didn’t anticipate the influx of data in our contemporary world. Today, our modern media saturation, infinite social connection, and sensor-laden bodies and buildings mean that we create, consult, and critique data more than ever before. How does the vast amount of information – that is now literally at our fingertips – actually influence our daily decisions, and why?

Forrester’s Consumer Technographics® survey data proves that individuals are steeped in information and are keenly aware of it. In fact, the insight shows that US online adults increasingly lean on data to make daily choices across spheres of life:

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15 "True" Streaming Analytics Platforms For Real-Time Everything

Mike Gualtieri

Streaming Analytics Captures Real-Time Intelligence

Streaming AnalyticsMost enterprises aren't fully exploiting real-time streaming data that flows from IoT devices and mobile, web, and enterprise apps. Streaming analytics is essential for real-time insights and bringing real-time context to apps. Don't dismiss streaming analytics as a form of "traditional analytics" use for postmortem analysis. Far from it —  streaming analytics analyzes data right now, when it can be analyzed and put to good use to make applications of all kinds (including IoT) contextual and smarter. Forrester defines streaming analytics as:

Software that can filter, aggregate, enrich, and analyze a high throughput of data from multiple, disparate live data sources and in any data format to identify simple and complex patterns to provide applications with context to detect opportune situations, automate immediate actions, and dynamically adapt.

Forrester Wave: Big Data Streaming Analytics, Q1 2016

To help enterprises understand what commercial and open source options are available, Rowan Curran and I evaluated 15 streaming analytics vendors using Forrester's Wave methodology. Forrester clients can read the full report to understand the market category and see the detailed criteria, scores, and ranking of the vendors. Here is a summary of the 15 vendors solutions we evaluated listed in alphabetical order:

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Streaming Analytics Will Transform The Internet Of Things Into The Internet Of Analytics

Rowan Curran

The challenges of how to manage, ingest, store, analyze, and act upon data in the IoT are beginning to bear down on enterprises. The honeymoon talk of ‘billions and billions of devices’ is over and it’s time to get down to the dirt of how to generate value from all these connected devices. Streaming analytics platforms, already architected to handle IoT data as it streams into the data center, are being extended to deploy out to gateway devices (such as wireless access points) and even out to edge devices (such as manufacturing equipment) to extend the intelligence out to where data is generated and actions occur.

Forrester clients can read the full details of our analysis here and start the process of turning slow processes and weekly analytical batches into the immediate insights needed to support today’s dynamic business environment.

Businesses Need To Prepare For New Digital Realities

Dan Bieler

Photo: Bergmann

At Mobile World Congress 2016, GE outlined some fundamental insights about the digital transformation efforts of industrial businesses. William Ruh, CEO for GE Digital, a US$6 billion business of General Electric, shared valuable insights about the digital transformation process that industrial businesses need to tackle.

Businesses must focus on those activities that they can transform into digital business models. Not every industrial activity can become a digital business, but it will be impossible to succeed in digital transformation by developing a digital business and an industrial business and then operating them side by side indefinitely. GE sold 40% of its business activities because it felt that it could not transform them into digital businesses. For those industrial activities that can become digital businesses, executives need to be aware that:

  • Every industrial worker has to develop digital DNA. Industrial workers and mechanical engineers have to be comfortable interacting with digital systems. At GE, mechanical engineers have to design a locomotive in such a way that they can place a local data center inside it. Every industrial worker will have to have analytics skills, whether that’s the ability to create sensible and reliable data sets or to analyze and interpret these data sets.
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The Data Digest: Turn Data Monotony Into Data Mastery

Anjali Lai

Next time you find yourself wading through data points, sifting out patterns from the noise, hoping to catch the rare pearl of insight to affix to your business plan, know that you are not alone. Employees worldwide incessantly engage with data, and the companies they work for urgently execute on data-driven strategies in a race for better, faster results. Data pervades the workplace and continues to grow in terms of volume and variety: Research suggests that by 2020, the number of connected devices will more than triple, tens of thousands of data scientist jobs will be in high demand, and the majority of sales decisions will be data-driven.

But using data regularly doesn’t mean that employees truly understand it – or are comfortable with data practices. Specific obstacles prevent individuals – at the top and bottom of the organization – from eliciting effective insight. Forrester’s Business Technographics® and ConsumerVoices MROC data shows that while individuals rely heavily on data for decision-making, they still grapple with key challenges regarding the accuracy, volume, value, and security of the data they use:

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Observations From Mobile World Congress From A B2B Perspective

Dan Bieler

Photo: Bergman

This year’s big technology themes at Mobile World Congress (MWC) can be summarized as big data, Internet of Things (IoT), 5G, and virtual/augmented reality (VR/AR). These themes will be important for B2B players and especially for revolutionizing customer experiences, optimizing industrial and operational processes, and boosting service enhancements. My recently published report, “Brief: Observations From Mobile World Congress That Will Shape Your B2B Digital Transformation,” summarizes our observations from MWC 2016 and the key takeaways for developing B2B digital transformation strategies. We observed that:

  • The main MWC themes are increasingly intertwined. VR and AR will enhance user experiences on mobile devices and expand mobile moments. Big data will provide context-based, and more relevant, insights and use cases — including for VR and AR solutions.
  • Mobile data is driving digital customer experience. Enterprise apps are increasingly integrated with business processes. In turn, enterprise apps help generate data-derived insights from mobile objects and devices. This will help transcend app silos to generate a single view of the customer who benefits from a better end-to-end user experience.
  • Bigger is not necessarily better. MWC feels near its zenith in terms of visitor numbers and industry impact. In 2016, nearly 101,000 attendees from 204 countries made it to MWC — more than ever. Yet, for business users MWC still falls short of translating mobility into tangible business benefits for digital transformation.
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Musings on Mobile World Congress 2016: IoT Generates Insights From Cows To Customers

Jennifer Belissent, Ph.D.

More than 100,000 people descended on Barcelona, Spain last week to be part of Mobile World Congress (MWC), one of the world’s largest annual technology events. My new report, IoT And Insights Are Two Sides Of The Same Coin, recaps some of  the MWC 2016, including expectations for new 5G networks, the Internet of Things (IoT), and applications that will deliver value from the multitude of connected things — and people. A few of those highlights include:

5G Networks Promise Speed But Require Patience. 

Telecom operators and network equipment providers eagerly discussed the faster speeds and lower latency of new 5G networks.  And, fast it will be. While reports vary, network tests show download speeds peaking at more than 20 Gbps; average 5G speed is expected to be 100 times faster than current 4G networks. With that kind of speed, true video streaming becomes a reality for consumer and business uses. And, that reality can be with virtual or augmented: AR and VR were all over the exhibit hall. I successfully fought with a dragon but had to bail out of the helicopter I was flying as the experience got a little too real.

But alas, these good things only come to those who wait. The 5G standards will not be finalized before 2018; and commercial availability not before 2020 at the earliest. Large-scale network rollouts will likely take much longer. For now, we’ll all have to live with 4G reality as it is.

Interest In The Internet Of Things Is Exploding – Well Beyond Things.

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Continuing Trend Of Data Exploration - Tableau Closes One Of The Remaining Gaps In Its Portfolio, Acquires HyPer

Boris Evelson
One of the reasons for only a portion of enterprise and external (about a third of structured and a quarter of unstructured -) data being available for insights is a restrictive architecture of SQL databases. In SQL databases data and metadata (data models, aka schemas) are tightly bound and inseparable (aka early binding, schema on write). Changing the model often requires at best just rebuilding an index or an aggregate, at worst - reloading entire columns and tables. Therefore many analysts start their work from data sets based on these tightly bound models, where DBAs and data architects have already built business requirements (that may be outdated or incomplete)  into the models. Thus the data delivered to the end-users already contains inherent biases, which are opaque to the user and can  strongly influence their analysis. As part of the natural evolution of Business Intelligence (BI) platforms data exploration now addresses this challenge. How? BI pros can now take advantage of ALL raw data available in their enterprises by:
 
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Think You Want To Be "Data-Driven"? Insight Is The New Data

Brian  Hopkins

It’s been a while since I’ve blogged; not because I’ve had nothing to say, but rather because I’ve been busy with my colleagues Ted Schadler, James McCormick, and Holger Kisker working on a new line of research. We wanted to examine the fact that business satisfaction with analytics went down 21% between 2014 and 2015, despite big investments in big data. We found that while 74% of firms say they want to be “data-driven,” only 29% say they are good at connecting analytics to action. That is the problem.

Ted Schadler and I published some initial ideas around this idea in Digital Insights Are The New Currency Of Business in 2015. In that report, we started using the phrase digital insight to talk about what firms were really after ― action inspired by new knowledge. We saw that data and analytics were only means to that end. We also found that leading firms were turning data into insight and action by building systems of insight ― the business discipline and technology to harness insights and consistently turn data into action.

Here is a key figure from that report:

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Get ready for BI/Analytics vendor landscape reshuffle

Boris Evelson

When I read articles like today's WSJ article on mutual funds exiting high tech startups and triangulate the content with Forrester client interactions over the last 12 to 18 months (and some rumors) I am now becoming convinced that there will be some Business Intelligence (BI) and analytics vendor shake ups in 2016. Even though according to our research enterprises are still only leveraging 20%-40% of their entire universe of data for insights and decisions, and 50%-80% of all BI/analytics apps are still done in spreadsheets, the market is over saturated with vendors. Just take a look at the 50+ vendors we track in our BI Vendor Landscape. IMHO we are nearing a saturating point where the buy side of the market cannot sustain so many sellers. Indeed we are already seeing a trend where large enterprises, which a couple of years ago had 10+ different BI platforms, today usually only deploy somewhere between 3 and 5. And, in case you missed it, we already saw what is surely to be a much bigger trend of BI/analytics M&A - SAP acquiring mobile BI vendor Roambi. Start hedging your BI vendor bets!