No. The buy side market is nowhere near maturity and will continue to be a greenfield opportunity to many BI vendors. Our research still shows that homegrown shadow IT BI applications based on spreadsheets and desktop databases dominate the enterprises. And only somewhere between 20% and 50% of enterprise structured data is being curated and available to enterprise BI tools and applications.
The sell side of the market is a different story. Forrester’s three recent research reports are pointing to a highly mature, commoditized and crowded market. That crowded landscape has to change. Forrester is making three predictions which should guide BI vendor and BI buyer strategies in the next three to five years.
Business intelligence (BI) is a runaway locomotive that keeps picking up speed in terms of enterprise interest, adoption, and spending levels. The result: Forrester now tracks 73(!) vendors in the segment. Their architectures and user interfaces vary, but they support similar use cases. Forrester started the original research with fewer than 30 vendors in 2014 and ended up with 73 in the current 2017 update. Expect this dynamic to continue for the foreseeable future. Even though the BI market is quite mature from the point of view of the number of players and breadth and depth of their functionality, it is still quite immature regarding business and technology maturity, adoption, and penetration levels in user organizations. Vendors will continue to seize this opportunity — new players will keep springing up, and large vendors will continue to acquire them.No market, even a
Stop! Before you invest even 10 minutes of your precious time reading this blog, please make sure it's really business intelligence (BI) governance, and not data governance best practices, that you are looking for. BI governance is a key component of data governance, but they're not the same. Data governance deals with the entire spectrum (creation, transformation, ownership, etc.) of people, processes, policies, and technologies that manage and govern an enterprise's use of its data assets (such as data governance stewardship applications, master data management, metadata management, and data quality). On the other hand, BI governance only deals with who uses the data, when, and how.
CIO pushback is part of a typical growing pain of all business intelligence (BI) startups. It means your land and expand strategy is working. Once you start expanding beyond a single department CIOs will notice. As a general rule, the earlier the CIO is brought on board, the better. CIOs who feel left out are likely to raise more objections than those who are involved in the early stages. A number of BI vendors that started out with a strategy of purposely avoiding the CIO found over time that they had to change their strategies - ultimately, there’s no way round the CIO. Forrester has also noticed that the more a vendor gets the reputation of “going round” the CIO, the greater the resistance is from CIOs once they do get involved.
There is of course also the situation where the business side doesn’t want the CIO involved, sometimes for very good reason. That notwithstanding, if there’s a dependency on the CIO when it comes to sign-off, Forrester would strongly recommend encouraging the business to bring him/her to the table.
The two key aspects to bear in mind in this context are:
CIOs look for transparency. Have architecture diagrams to hand out, be prepared to explain your solution in as much technical detail as required, and have answers ready regarding the enterprise IT capabilities listed below.
Delivering broad access to data and analytics to a diverse base of users is an intimidating task, yet it is an essential foundation to becoming an insights-driven organization. To win and keep customers in an increasingly competitive world, firms need to take advantage of the huge swaths of data available and put it into the hands of more users. To do this, business intelligence (BI) pros must evolve disjointed and convoluted data and analytics practices into well-orchestrated systems of insight that deliver actionable information. But implementing digital insights is just the first step with these systems — and few hit the bull's eye the first time. Continuously learning from previous insights and their results makes future efforts more efficient and effective. This is a key capability for the next-generation BI, what Forrester calls systems of insight.
"It's 10 o'clock! Do you know if your insights support actual verifiable facts?" This is a real challenge, as measuring report and dashboard effectiveness today involves mostly discipline and processes, not technology. For example, if a data mining analysis predicted a certain number of fraudulent transactions, do you have the discipline and processes to go back and verify whether the prediction came true? Or if a metrics dashboard was flashing red, telling you that inventory levels were too low for the current business environment, and the signal caused you to order more widgets, do you verify if this was a good or a bad decision? Did you make or lose money on the extra inventory you ordered? Organizations are still struggling with this ultimate measure of BI effectiveness. Only 8% of Forrester clients report robust capabilities for such continuous improvement, and 39% report just a few basic capabilities.
Major conferences are often the occasion for key vendor announcements, and SAP didn’t disappoint. At the 2016 SAP Insider event on BI/Hana in Las Vegas, SAP announced the acquisition of independent mobile BI specialist Roambi’s solution portfolio and key assets. With this acquisition, SAP underlines its commitment not only to mobile and cloud but also to getting the right data into the hands of the right people at the right time. With this acquisition, SAP underlines its commitment not only to mobile and cloud but also to getting the right data into the hands of the right people at the right time. The Roambi acquisition adds the following to SAP’s mobile BI portfolio:
An attractive set of prebuilt visualizations for fast creation of mobile dashboards.
A cloud-based back end that can connect to a variety of data and BI sources.
The capability to create data-rich, interactive, eBook-like publications.
There are both tactical and strategic aspects to SAP’s acquisition of Roambi, which:
Adds attractive capabilities to SAP’s mobile BI portfolio, even for customers who may already be using BusinessObjects Mobile.
Provides an instant cloud option for mobile BI to customers running on-premises BI environments, but who can’t, or don’t want to, support a mobile BI solution.
Can be leveraged as an important building block for the mobile capabilities of SAP Cloud for Analytics.
Brings more than software to the SAP stable. In one fell swoop, SAP gains a team of professionals who’ve been living and breathing mobile BI for a long time.
The hordes gathered in Las Vegas this week, for Amazon's latest re:Invent show. Over 18,000 individuals queued to get into sessions, jostled to reach the Oreo Cookie Popcorn (yes, really), and dodged casino-goers to hear from AWS, its partners and its customers. Las Vegas may figure nowhere on my list of favourite places, but the programme of Analyst sessions AWS laid on for earlier in the week definitely justified this trip.
The headline items (the Internet of Things, Business Intelligence, and a Snowball chucked straight at the 'hell' that is the enterprise data centre (think about it)) are much-discussed, but in many ways the more interesting stuff was AWS' continued - quiet, methodical, inexorable - improvement of its current offerings. One by one, enterprise 'reasons' to avoid AWS or its public cloud competitors are being systematically demolished.
The battle over customer versus internal business processes requirements and priorities has been fought — and the internal processes lost. Game over. Customers are now empowered with mobile devices and ubiquitous cloud-based all-but-unlimited access to information about products, services, and prices. Customer stickiness is extremely difficult to achieve as customers demand instant gratification of their ever changing needs, tastes, and requirements, while switching vendors is just a matter of clicking a few keys on a mobile phone. Forrester calls this phenomenon the age of the customer. The age of the customer elevates business and technology priorities to achieve:
Business agility. Forrester consistently finds one common thread running through the profile of successful organizations — the ability to manage change. In the age of the customer, business agility often equals the ability to adopt, react, and succeed in the midst of an unending fountain of customer driven requirements. Forrester sees agile organizations making decisions differently by embracing a new, more grass-roots-based management approach. Employees down in the trenches, in individual business units, are the ones who are in close touch with customer problems, market shifts, and process inefficiencies. These workers are often in the best position to understand challenges and opportunities and to make decisions to improve the business. It is only when responses to change come from within, from these highly aware and empowered employees, that enterprises become agile, competitive, and successful.
“Business Intelligence in the cloud? You’ve got to be joking!” That’s the response I got when I recently asked a client whether they’d considered availing themselves of a software-as-a-service (SaaS) solution to meet a particular BI need. Well, I wasn’t joking. There are many scenarios when it makes sense to turn to the cloud for a BI solution, and increasing numbers of organizations are indeed doing so. Indications are also that companies are taking a pragmatic approach to cloud BI, headlines to the contrary notwithstanding. Forrester has found that:
· Less than one third of organizations have no plans for cloud BI. When we asked respondents in our Forrsights Software Survey Q4 2013 whether they were using SaaS BI in the cloud, or were intending to do so, not even one third declared that they had no plans. Of the rest, 34% were already using cloud BI, and 31% had cloud in their BI plans for the next two years. But it’s not a case of either/or: the majority of those who’ve either already adopted cloud BI or are intending to do so are using the SaaS system to complement their existing BI and analytics capabilities. Still, it’s worth noting that 12% of survey respondents had already replaced most or all or their existing BI systems with SaaS, and a further 16% were intending to do so.