I have recently joined the eBusiness & Channel Strategy group as an Analyst, from a role as Senior Consultant within Forrester. I have spent the past few years working with Analysts, across the eBusiness & Channel Strategy and Marketing Leadership role teams in Europe, on custom consulting projects for a variety of clients. These projects focused on a wide range of topics and objectives, including vendor selection support for an Italian fashion brand, multi-market digital maturity assessments for a global CPG organization and an eCommerce strategy review for a global multi-brand corporation, to name a few. I very much look forward to continuing to work to provide guidance and insight, now as an Analyst, to help our eBusiness clients to succeed in the Age of the Customer.
Today marks the first 90 days for me as Principal Analyst within the eBusiness and Channel Strategy role at Forrester, and I could not be happier with my decision to join this great team and organization. Along with working with extremely smart industry analysts in both business and technology roles, I have the opportunity to help participate in the growth and evolution of eBusiness leaders throughout the world. The benefits of being a Forrester analyst typically don’t involve complimentary champagne and caviar, but they do involve realizing a tremendous amount of enjoyment from helping eBusiness leaders and their companies succeed. Here’s how I’m adding value:
Gaining and providing insight by perpetually studying the business landscape. The role of an Analyst at Forrester is akin to attending your favorite college class, minus the exams and tuition expense. I’m rewarded for being curious and for having a point of view. This aspect of my role is very satisfying as I'm able to apply this insight and help our clients solve real problems.
Helping businesses solve issues through Inquiry calls. These client engagements allow me to provide tactical guidance and help solve urgent challenges. I’m often pulling from my experience running eBusinesses as well as leveraging the knowledge I’ve learned from my peers. Our clients love our Inquiry process because they get answers fast. These meetings often lead to stronger working relationships, allowing me to become a trusted adviser with our clients.
5:30am, the family sleeps and it’s time to prepare – today is Analyst Day in Frankfurt. I’m on the road 2h45min before the event starts (1h20min should be sufficient) but sometimes the traffic is terrible. Last week I missed a flight because the highway was completely closed after an accident and I had to give up after 3h driving for nothing. When the concern of missing an appointment slowly turns into certainty, these are the moments that cost me some of my (remaining) hair.
(Of course) I arrive much too early, but other analysts are already there (probably they don’t sleep at all). Plenty of time to look through my presentation again for some final adjustments and for some small talk with customers that arrived early.
1min before the kick-off, I make the last slide changes and load it to the presentation laptop. Another analyst colleague goes first. I have seen some of the slides a hundred times and look around at the faces of the attendees. For most, it’s the first time they see e.g. our market sizing and forecasting data, and they make hectic notes into their notebooks. They don’t know yet that we will distribute all slides after the event. I’m getting a bit nervous, but I’m used to it. When I'm not nervous any more before a presentation, it’ll get boring for me and the audience, and I should probably do something else.