I was invited by the Moscow city government to participate in the Moscow Urban Forum, a conference designed to bring urban policy experts together to discuss opportunities for Moscow. Last week's event brought together primarily city leaders, urban planners, and architects with a few innovation experts and artists thrown in. There was a lot of talk of global competition and promoting the creative class in a city. But interestingly (for me at least), there seemed to be few from the ICT sector and little discussion of how to leverage technology across the city.
Despite the relative absence of technology as a main theme in the plenary sessions, there was a breakout on open data, which included city leaders from London, Barcelona, the Netherlands, and Moscow. The speakers all touched on some similar themes of internal use, external interfaces, a model of attracting business, and a comprehensive platform. These map to several of the themes of my presentation a few weeks ago at the Smart City World Congress in Barcelona — improved decision-making, transparency, greater citizen engagement, improved services, and economic development. Different cities highlight different aspects more than others. According to Sergio Jerez, Barcelona, for example, has focused on data as an opportunity to promote entrepreneurship. In his words, “open data is a new raw material for society and economic development.”
During the first week of June, we had one of our quarterly Sales Enablement Leadership Council meetings in Barcelona, Spain. (A leadership council is comprised of executives from leading companies who work with us to set the direction for the near-term and long-term role of sales enablement.) For an entire day, we discussed the application of Forrester’s SIMPLE framework, which is a model designed to help combat the random acts of sales support that persist within most B2B companies, to common sales enablement leadership challenges.
The sheer volume of insight, ideas, new research topics, and techniques shared during that session was tremendous – far too much to share in one blog post. So, I am going to pick two issues that came up.
First off, Tamara, I hear you. I was told point blank that I need to participate in the social community more. I’m going to make a more dedicated effort to do this moving forward, but I need your help. Please tell me what you’d like me to share and how. Honestly, I get a little caught up around the axle about the many deliverable formats I’m responsible for (research reports, teleconferences, conference presentations, facilitating council meetings, client deliverables, etc.) so I would love the coaching from the community on what would be the most useful.
Secondly, at the beginning of our council meeting, we had a good discussion about where the sales enablement profession is heading. I’ve written a very detailed document defining the scope and role of sales enablement strategically, but there is an easier way to summarize the trends based on how you define the word “sales.”