Online Testing Platforms Forrester Wave™ - Now It's Your Turn To Participate!

Joe Stanhope

Greetings from balmy Orlando, Florida, where I'm at the Unica Marketing Innovation Summit 2010. It's been a good week, the attendees are very globally diverse, and in a unique twist on event entertainment there has been a live band on the main stage, a la The Tonight Show!  If you aren't here in person but are interested in getting a feel for the event, check out the Twitter hashtag, #unicamis.

Earlier this year, my blog noted that I have initiated a Forrester Wave evaluation of Online Testing Platform vendors.  We've got a great group of vendor participants and the process is well under way.  We're on target for publication in Q3.  As with any Forrester Wave, we are putting the vendors through their paces with briefings, scorecards and lab demonstrations.  And of course we're speaking with client references to get additional feedback.

Now it is your turn to join the process.  Is your firm actively leveraging a/b or multivariate testing techniques to improve site performance and the customer experience?  We want to hear from you!

I invite you to complete our Online Testing Platform Customer Reference survey, located here.  It is a quick survey and should only take about 15 minutes of your time to complete. 

Please rest assured that all information provided is completely confidential.  The only information that reaches the report is aggregated and anonymous.  Alternatively, if you would prefer to have a private discussion drop me a line, and we can arrange a mutually agreeable time to communicate via other means.

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Online Testing and Targeting Platforms - We want your input!

Joe Stanhope

Greetings from beautiful Salt Lake City, Utah, where I'm at the 2010 Omniture Summit. It's been a good week, I must say that my favorite part has been the opportunity to meet with so many web analytics practitioners, friends, Forrester clients and the Omniture team.  If you didn't attend but are interested in getting a feel for the event, check out the Twitter hashtag, #omtrsummit.

I am pleased to announce that this week we are initiating the research process for the inaugural Forrester Wave™ evaluation of Online Testing and Targeting platforms.  We plan to publish this Wave report in the third quarter of 2010. Upon completion this research will be distributed to senior marketing executives at hundreds of large marketing organizations globally.

The first phase of the process is to determine the field of vendors who comprise the Online Testing and Targeting landscape.  We have already identified and contacted a number of companies who participate in the market via previous research efforts.

Forrester is actively innovating our use of social media, and this extends to the research process.  I would like to solicit your input through two modes of participation:

1. If you are a practitioner, please share which Online Testing and Targeting vendors you currently or have previously used.  Also please let me know if you would be interested in receiving followup communications to discuss your experiences with vendors and online testing in general.

2. If you represent a vendor in the Online Testing and Targeting space and would like to be considered for inclusion in the Wave report please let me know and we'll send you  our preliminary vendor survey to complete and submit.

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Exciting times in Web Intelligence!

Joe Stanhope

Hello everyone, welcome to my first blog post as a Forrester Analyst.

I joined Forrester in late January after nearly six years at Alterian, an Enterprise Marketing software company, where I was Vice President of Platform Strategy, supporting Product Marketing, Analyst Relations and Corporate Development.

First and foremost, I’m thrilled to be on board at Forrester and I’m looking forward to getting to work!  Many thanks to the Forrester team and our clients who have been so supportive. 

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