With video rapidly becoming the dominant content type on enterprise networks the issues being faced in the media market foreshadow the coming challenges for the rest of the market. And use of the cloud was very much in focus at the 2014 National Association of Broadcasters conference held in Las Vegas in the second week of April.
Here we present ten issues the media industry faces as it more broadly embraces the cloud, as observed first-hand at NABShow 2014. These ten issues show how going cloud changes how you think (planning), act (workflow), and engage (distribute). For Forrester clients there is a new companion report to this blog detailing what the industry is doing to address these challenges and how you can follow suit:
As 2011 begins to wind down, we can look back on the progress made over the last 11 months with a lot of pride. The market stepped significantly forward with big gains in adoption by leaders Amazon Web Services (AWS) and Rackspace, significant growth in the use of clouds for big data, training, test and development, the creation of landmark new services, and the dawning of the App-Internet era. Cloud technologies matured nearly across the board as did transparency, security, and best practice use and adoption. But there’s much more growth ahead as the cloud is no longer a toddler but has entered the awkward teenage years. And much as found in human development, the cloud is now beginning to fight for its own identity, independence, and place in society. The next few years will be a painful period of rebellion, defiance, exploration, experimentation, and undoubtedly explosive creativity. While many of us would prefer our kids go from the cute pre-teen period straight to adulthood, we don’t become who we are without surviving the teenage years. For infrastructure & operations professionals, charged with
Much of the discussion around integrating applications with the Internet has centered on mobile applications connected to web backends that deliver greater customer experiences than mobile apps or web sites could by themselves. But the real power of this concept comes when a full ecosystem can be delivered that leverages the true power and appropriateness of mobile, desktop and cloud-based compute power. And if you want to see this in action, just look to Autodesk. The company, we highlighted in this blog last year for its early experimentation with cloud-based rendering, has moved that work substantially forward and aims to change the way architects, engineers and designers get their jobs done and dramatically improve how they interact with clients.