2015 Predictions: Big Changes In Store For App Dev Leaders

Phil Murphy

The pace of change for App Dev leaders has always been rather hectic. In my 32+ years as an "apps guy" - I can't recall a time when supply of technology resources ever fully satisfied all  demand for the work that business leaders would like to do. Satisfying that demand has always been a challenging and constant balancing act. The past few years have heralded the age of the customer, where the voice of customers is amplified by social media and enabled by mobile applications - accelerating the pace of change for app dev & delivery leaders to a relentless pace. If you're hoping for a brief respite in 2015, it's time for rethink.

As a group-think exercise, esteemed colleagues John Rymer, Kurt Bittner, Chris Mines, and I focused on predictions for calendar year 2015 in the context of the change swirling around modern app development & delivery. We believe that several watershed events will drive 2015 change to the technology we'll use, the processes we'll employ, and the comeptition for a shrinking pool of talent. The full details can be found here - Predictions 2015: Modern Apps Mean New Technologies, Processes, And Skills. As an aside, Mobile app dev & delivery is tumultuous enough to warrant its own set of predictions - see Predictions 2015: Mobile Development Goes Composable, Contextual, And Cross-Touchpoint

You'll consolidate technology:

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Customer Obsession Set To Disrupt BPM Market In 2015

Clay Richardson

In 2014, the top priorities for business process management (BPM) initiatives focused on extending mission critical business processes to support the mobile workforce and redesigning business processes to deliver exceptional customer experiences. During 2014, Forrester also noticed a growing appetite to move business critical processes into the cloud using BPM platform-as-a-service solutions. And, although customer sentiment for BPM was mixed to negative in 2014, software vendors reported respectable double-digit revenue growth for BPM solutions. Sounds like it’s time to pop the bubbly and celebrate, right?

Not quite yet. In 2015, BPM will fight to expand its relevance in the front office and will need to shed serious weight to better align with age of the customer imperatives that prioritize speed-to-market over analysis and complexity – traditional hallmarks of the BPM discipline and software solutions.  Together, with my colleague Craig Le Clair, we expect 2015 to be a tipping point for the BPM market.  In 2015, customer-obsession – the relentless focus on winning, retaining, and serving customers – will disrupt and reshape the entire ecosystem for BPM:
 

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Can Pricing Actions Make Google’s Cloud Platform Worth A Look?

James Staten

Usually when a product or service shouts about its low pricing, that’s a bad thing but in Google’s case there’s unique value in its Sustained-use Discounts program which just might make it worth your consideration. 

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