Engaging Customers In The World's Largest Mobile Market

Charlie Dai

Consumers and businesses around the globe have entered the mobile era, and technology management leaders are shifting their organizations’ business applications toward mobile. In order to effectively make this shift, mobile teams must change their practices to simultaneously improve agility and ensure a good customer experience. This is even more critical in China — a market with unique business scenarios, technology landscapes, and competitive environments.

I’ve recently published two reports focusing on using the mobile IDEA cycle for customer engagement, including part one and part two. In these reports, I assess the current state of mobile application development planning in China and highlight four key areas that enterprise architecture (EA) professionals should focus on in each stage, namely “Identify”, “Design”, “Engineer” and “Analyze”, to enable the success of the mobile IDEA cycle. I also provide examples of how to unleash the power of digital business by analyzing the strategic mobile practices of visionary Chinese firms and highlighting how they use systems of engagement. Some of the key takeaways:

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Dell Bolsters Its Apps Mod Street Cred By Acquiring MAKE Technologies And Clerity

Phil Murphy

Dell made two bold moves last week that bolster its apps modernization street cred. Since MAKE Technologies and Clerity Solutions may not be household names to you, here are our observations about the moves and some rumination on what it means to you.

Who Dell Bought

  • MAKE Technologies (MAKE) - Vancouver, BC-based MAKE brings powerful application analysis, apps portfolio management, and advanced re-engineering capabilities to Dell.
  • Clerity Solutions (Clerity) - not to be confused with CA-Clerity - the PPM tool, it was one of the last remaining COBOL compiler vendors in the business of rehosting COBOL applications to Unix and Microsoft operating systems. It and Micro Focus arguably owned the lion's share of the market.
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