Silk Browser, The BIG Leap For Amazon’s Fire, Shows Innovative Use Of App Internet

Richard Fichera

My colleague James Staten recently wrote about AutoDesk Cloud as an exemplar of the move toward App Internet, the concept of implementing applications that are distributed between local and cloud resources in a fashion that is transparent to the user except for the improved experience. His analysis is 100% correct, and AutoDesk Cloud represents a major leap in CAD functionality, intelligently offloading the inherently parallel and intensive rendering tasks and facilitating some aspects of collaboration.

But (and there’s always a “but”), having been involved in graphics technology on and off since the '80s, I would say that “cloud” implementation of rendering and analysis is something that has been incrementally evolving for decades, with hundreds of well-documented distributed environments with desktops fluidly shipping their renderings to local rendering and analysis farms that would today be called private clouds, with the results shipped back to the creating workstations. This work was largely developed and paid for either by universities and by media companies as part of major movie production projects. Some of them were of significant scale, such as “Massive,” the rendering and animation farm for "Lord of the Rings" that had approximately 1,500 compute nodes, and a subsequent installation at Weta that may have up to 7,000 nodes. In my, admittedly arguable, opinion, the move to AutoDesk Cloud, while representing a major jump in capabilities by making the cloud accessible to a huge number of users, does not represent a major architectural innovation, but rather an incremental step.

Read more

Amazon Kindle Fire: Tablet Product Strategy Done Right

Sarah Rotman Epps

Today Amazon revealed its new Kindle lineup, including a touchscreen E Ink eReader and Amazon’s first color touchscreen tablet, the Kindle Fire. I can’t say I’m surprised. The day the iPad launched, my colleague James McQuivey wrote that Amazon should “go head to head with Apple on a media tablet.” In March of this year, I wrote that “iPad 2 won’t have much competition in 2011, unless it’s from Amazon,” and more recently I published a report outlining the competitive advantages and disadvantages Amazon’s product strategists will face if they launch a tablet.

Looking back at that report, here’s what we got right:

  • Amazon is competing on price, content, and commerce. The Kindle Fire, a 7-inch Wi-Fi only device, will retail for $199—less than half the price of the iPad, less than the 7-inch Barnes & Noble Nook Color, BlackBerry Playbook, and HTC Flyer. As I predicted, Amazon is indeed drawing on all its content and commerce assets including video, music, games, as well as magazines, apps, and services—the Kindle Fire comes with a 30-day free subscription to Amazon Prime, and a pre-installed Amazon shopping app. It also features a spiffy custom-built browser, called Amazon Silk, which interfaces with EC2, Amazon’s cloud server, to optimize performance. (Meaning: it’s really fast.)
Read more
Syndicate content