A few minutes ago, Wildfire Interactive was purchased by Google for a reported $250 million. Of course, this is a lot of money, and a great exit for Wildfire investors, but what does it mean for social marketers, especially B2B social marketers? It is part of an ongoing trend of consolidation as many smaller vendors have been bought by major companies in the industry such as salesforce.com, Oracle, and now Google. Just looking at vendors I examined (with Kim Celestre) in our October 2011 Market Overview of Social Media Platforms for B2B Marketing (subscription required), many of them are no longer independent companies, and we expect this consolidation to only accelerate.
As a partial list, and please let me know if I missed any major acquisitions (of course, Yammer was bought by Microsoft, and Instagram by Facebook, but neither are external social marketing solutions for B2B marketers):
Involver, July 2012, Oracle
Collective Intellect, June 2012, Oracle
Vitrue, $300M, May 2012, Oracle
Buddy Media, $689M, May 2012, salesforce.com
Crowd Factory, April 2012, Marketo
Alterian, January 2012, SDL
Radian6, $350M, March 2011, salesforce.com
Unisfair, $35M March 2011, InterCall (West Corporation)
If anyone doubted CA Inc.’s intention to get into the cloud computing market, you can’t get away with that skepticism anymore. This company is serious. Its acquisition of early cloud leader 3Tera takes their nascent cloud entreaties to an entirely new level.
The IT management software and operations communities have been buzzing this week about reports that Microsoft acquired IT process automation vendor Opalis Software. We have unequivocally confirmed that this rumor is incorrect. Opalis has NOT been acquired by Microsoft. It remains an independent entity, at least for now.
Opalis, based outside of Toronto, has repeatedly reported impressive revenue growth over its short history. For the past few years, it has been a desirable morsel for larger vendors seeking to add strong process automation to their portfolios. Many have expressed interest, but its success allows Opalis to command a high premium that no suitor has yet been willing to pay.
CA is a vendor that already enjoys a leading position in overall network management. Its 2005 acquisition of Concord, which brought along the assets of the previously acquired Aprisma, instantly moved CA from an also-ran to one of the clear leaders. Concord was good, and CA has an impressive track record of growing that business since the acquisition. Still, there were some weaknesses with regard to more advanced performance analysis.
On September 14, 2009, CA finally addressed these performance gaps by announcing its intent to acquire NetQoS for $200 million. Based in Austin, TX, NetQoS is one of those exciting small companies that proved there is a better approach to many of the challenges we face. It is one of the true innovators in performance management of both infrastructure and applications.
EMC continues to tease the market with its management software ambitions, taking another step this week to build on its portfolio. On May 27, EMC announced its intent to acquire Configuresoft, a vendor of server configuration and change management (CCM) software. Forrester views this as a positive development for both companies but we eagerly await more.
Since the announcement of Oracle to acquire Sun Microsystems you can find a lot of thoughts on the web about Oracle’s main motivation behind the deal, the portfolio mapping of the two giants and how Oracle would leverage pieces of the new assets or possibly sell-off some again.
Oracle continues to assure they are not planning to depart from any of their new assets. If we believe in this mantra the consequences to the whole IT eco-system are severe. It is the first time that a large application vendor expands into the hardware territory and forces us to redefine the traditional view of IT market segmentation – again.
The value of Sun’s Solaris installed base proved its worth once again this week as Oracle found it too tempting to pass up and pulled the trigger trumping IBM. A large percent of Oracle’s most profitable customers run their Oracle wares on Solaris and for them to fall further into the hands of the mortal enemy alone justifies the purchase. Sure, Oracle gains complimentary IP in Java, MySQL, and a very competent services organization but most of the rest is likely to end up off Oracle’s books.
It’s not every day that we read about a software maker buying a hardware company and that in itself is perhaps the biggest sign of things to come from this acquisition. Oracle, like Microsoft, enjoys healthy profit margins from a software-only business model. While Oracle is far more consulting-heavy than its Redmond rival, it profits rise above IBM, HP, Cisco and others because of its low cost of goods. Sun’s server and storage businesses don’t fit with this model and certainly don’t justify the further investment in the SPARC microprocessor that will be needed to keep this business healthy. So despite Oracle’s statement that, “Oracle plans to engineer and deliver an integrated system -- applications to disk -- where all the pieces fit and work together, so customers do not have to do it themselves,” expect Oracle to shop these units tout suite. Dell and HP are likely to bid for these businesses and do a strategic alignment on product collaboration like HP’s last year on the Oracle Data Warehouse.
A big blue cloud overshadowed Sun’s announcement today unveiling their Open Cloud Computing platform. Media was a buzz today at rumors of a possible acquisition of Sun Microsystems by IBM. Still a rumor at this point, the story brings up many questions about how feasible this acquisition really is and if it makes sense from IBM’s perspective as well as Sun’s.
On April 18th, IBM announced its intent to acquire virtual tape library (VTL) and deduplication vendor Diligent Technologies. For IBM, Diligent is a good fit. The company offers both mainframe and open systems virtual tape libraries and they are a pioneer of deduplication. However, IBM already offers a market leading mainframe VTL based on its own intellectual property and an open systems VTL based on FalconStor technology — although the open systems VTL has very limited adoption — so there is also a lot of overlap. Because Diligent is a software solution, IBM can quickly integrate Diligent with any of its storage systems and bring new VTLs to market relatively quickly. It’s very likely that IBM will in fact pursue this route so it can bring an inline deduplicating VTL to market as quickly as possible.
On April 10, 2008, IBM announced its intent to acquire FilesX, a small startup that offers server-based replication and continuous data protection technology. The acquisition will become part of the Tivoli Storage Manager (TSM) family of products.
This acquisition will help IBM Tivoli fill a gap in their current portfolio of offerings for data protection. The vendor currently offers Tivoli Storage Manager (TSM), which is one of the leading enterprise-class backup software applications, and Tivoli Continuous Data Protection for Files, a product mostly used to protect PCs. In addition to traditional backup to tape or disk, TSM can also manage Microsoft Virtual Snapshots (VSS) and its own IBM storage-based snapshot technology in support of instant restore or snapshot assisted backup. But the company didn’t really have an offering for customers who wanted something that was better than backup but not as expensive as storage-based replication, this is where FilesX comes in. With FilesX, IBM can now address the recovery requirements of small enterprises that can’t afford storage-based replication. They can also meet the recovery requirements of large enterprises that want to protect more servers within their company with a more affordable replication offering as well as servers at the remote office.