- Forrester Councils
- Councils Overview
- log in
Posted by Carrie Johnson on January 2, 2013
During my sullen teenage years my father invented a nonsensical, rhetorical question to proffer when conversation ran dry. During particularly quiet moments he’d ask, “So you want to be a movie star?” No, I did not want to be a movie star, but I’d play along and invent similarly nonsensical answers: “Yes, but my agent won’t return my calls,” or “Yes, but Molly Ringwald keeps getting all of my parts” and so on. He still asks to this day and so in this New Year I will ask all of you a related but non-rhetorical question: So you want to be a Chief Digital Officer (CDO)?
Many Forrester analysts and others have taken note of the rise of and need for this position to oversee digital business. Indeed, the rapid and colossal impact of digital disruption is overhauling products, inverting category economics, and redefining customer relationships, requiring new focus and leadership. Where will these CDOs come from? Firms will promote Chief Digital Officers (CDOs) from business units and departments that face the most disruption. In firms that sell products and services directly to customers, we believe that eBusiness and channel strategy professionals are well positioned for a Darwinian rise into the CDO ranks. It’s already happening in firms like Finish Line, Dollar Thrifty Automotive, and MetLife. Many executives in your company see themselves on a similar path — interactive marketers, enterprise architects, and even some CIOs. eBusiness and Channel Strategy Professionals looking to advance their careers must:
If you answered, “Yes, Carrie, I would like to be a CDO,” stay tuned! We’ll be dedicating much of our research in 2013 to the idea of digital business transformation and the Chief Digital Officer. Also, mark your calendars for our annual eBusiness and Channel Strategy Forum, which will be held in Chicago on November 5th and 6th. There we’ll have current CDOs on stage to discuss their evolution into the role and to share best practices for creating agile digital teams. If you answered that yes, you’d like to be a movie star, I can’t help you. Nor can my father, but he may be able to help you get responses other than “fine,” “OK,” or “no” out of your teenager. Happy New Year!
Forrester's CX Index
Predict how actions to improve CX will affect revenue performance.
Measure the customer experiences that matter most »
Free On-Demand and Live Events
Latest events from Forrester analysts, online and in person »