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Posted by Carlton Doty on August 18, 2011
It’s a couple of days after Google announced its intentions to jump headfirst into the hardware business. By now everyone — including my colleagues Charles Golvin and John McCarthy — have expressed their thoughts about what this means for Apple, Microsoft, RIM, and all of the Android-based smartphone manufacturers. This is not another one of those blog posts.
What I really want to highlight is something more profound, and more relevant to all of you out there who might classify your day job as “product strategy.” To you, the Google/Moto deal is just one signal — however faint — coming through the static noise of today’s M&As, IPOs, and new product launches. But if you tune in and listen carefully, two things become crystal clear:
So if you’ve read this far, thank you for indulging me as I traversed from Google to Greek yogurt. Now, here’s the punch line: If you’re a product strategist—in any industry—your job has changed forever. The typical process of incremental product innovation won’t cut it anymore. You must fundamentally change the way you think about product innovation. It’ll be a long and strange journey, but here’s how to get started:
Whether you believe me or not, I strongly encourage you to read James McQuivey’s blog and latest report called, “Innovating The Adjacent Possible.” After reading it, think again about the Google/Moto deal. Is it really just about smartphones and patents? Sure, those are the obvious plays, but I think it's also a strong offensive move in the war for control of the digital home — an adjacent space for the Android OS . I guess that's a topic for another day.
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