Ensure Brand Longevity With A Sustainable (Technology) Strategy

Sophia Vargas

While green and sustainable initiatives haven’t traditionally been a high priority for business technology decision makers, the growing urgency of climate change continues to place scrutiny on large resource users. In today’s hyper competitive marketplace, your customers, employees, partners, and possibly regulators are demanding more transparency in company operations and products.

In reaction to this trend, many organizations have already started to embrace sustainable initiatives as an opportunity to showcase creativity, technological achievement, as well as their brand’s commitment to the environment and broader community. In order to investigate this trend, my colleague and principal analyst Jim Nail and I set out to better understand the technology, processes and marketing strategy behind corporate sustainability initiatives.

The resulting report “Bolster Your Brand With A Greener Technology Ecosystem” outlines the buisness case and technology roadmap for sustainable initatives, intended to help your organization achieve and communicate operational excellence, while simultaneously providing further differentiation for your brand and organization.

The unexpected appendix

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3 Ways Data Preparation Tools Help You Get Ahead Of Big Data

Michele Goetz

The business has an insatiable appetite for data and insights.  Even in the age of big data, the number one issue of business stakeholders and analysts is getting access to the data.  If access is achieved, the next step is "wrangling" the data into a usable data set for analysis.  The term "wrangling" itself creates a nervous twitch, unless you enjoy the rodeo.  But, the goal of the business isn't to be an adrenalin junky.  The goal is to get insight that helps them smartly navigate through increasingly complex business landscapes and customer interactions.  Those that get this have introduced a softer term, "blending."  Another term dreamed up by data vendor marketers to avoid the dreaded conversation of data integration and data governance.  

The reality is that you can't market message your way out of the fundamental problem that big data is creating data swamps even in the best intentioned efforts. (This is the reality of big data's first principle of a schema-less data.)  Data governance for big data is primarily relegated to cataloging data and its lineage which serve the data management team but creates a new kind of nightmare for analysts and data scientist - working with a card catalog that will rival the Library of Congress. Dropping a self-service business intelligence tool or advanced analytic solution doesn't solve the problem of familiarizing the analyst with the data.  Analysts will still spend up to 80% of their time just trying to create the data set to draw insights.  

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Running A Micro Store: My Hands-On Experience With Social eCommerce In China (Part 1: Why Am I Doing This?)

Bryan Wang

Note: This is the first in a series of blog posts I am planning to document my eCommerce experience. 

Over the past 12 months, my colleagues and I have had many discussions about the next big thing for the eCommerce market in China. Key questions include:

  • Who will be the next Taobao or Tmall in China?
  • How will social commerce affect the dynamics of the current market, in which Alibaba owns the majority of the consumer traffic and overall gross merchandise value (GMV)?
  • Will WeChat be the top challenger and platform for social commerce?
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Anticipating Mobile World Congress 2015: Connectivity Trumps Mere Mobility

Jennifer Belissent, Ph.D.

 

infographic-imageWe are now only a few weeks away from Mobile World Congress, historically the pre-eminent event of the mobile industry and now one of the largest global events across all industries. Last year’s even attracted almost 90,000 attendees from over 200 countries.  The event draws representatives from mobile operators, device manufacturers, technology providers, vendors, content owners and governments from across the world.  Executives from all industries pay attention to products demonstrated and announcements made.  While “mobile” remains in the event title, last year’s event marked a changing of the guard:  The large presence of car manufacturers and the buzz around Facebook reflected that shift away from the event’s telecom roots.  This year that shift will be even more pronounced as the reign of mobility gives way to the new rule of connectivity.  Yes, we are mobile but the key is that while we are roaming the halls at work or the streets of a foreign city, we remain connected to the people and things we want and need to interact with. 

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Apache Spark's Marriage To Hadoop Will Be Bigger Than Kim And Kanye

Mike Gualtieri
  • Apache Spark is an open source cluster computing platform designed to process big data as efficiently as possible. Sound familiar? That's what Hadoop is designed to do. However, these are distinctly different, but complementary, platforms. Hadoop is designed to process large volumes of data that lives in an Hadoop distributed file system (HDFS). Spark is also designed to process large volumes of data, but much more efficiently than MapReduce, in part, by caching data in-memory. But, to say that Spark is just an in-memory data processing platform is a gross oversimplification and a common misconception. It also has a unique development framework that simplifies the development and efficiency of data processing jobs. You'll often hear Hadoop and Spark mentioned in the same breath. That's because, although they are independent platforms in their own right, they have an evolving, symbiotic relationship. Application development and delivery professionals (AD&D) must understand the key differences and synergies between this next-generation cluster-computing power couple to make informed decisions about their big data strategy and investments. Forrester clients can read the full report explaining the difference and synergies here: Apache Spark Is Powerful And Promising
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With So Much Commoditization In The CRM Landscape, How Do You Choose The Right CRM?

Kate Leggett

I have been working on evaluating a range of vendors for the CRM Wave which will be published in March. What I am seeing is that core CRM capabilities are very, very commoditized. Just about every vendor can check the box on core SFA and marketing automation features. There's a bit more difference if you look at customer service capabilities over social, digital and self service channels but all evaluated vendors handle core case management adequately. So what does this mean to the buyer who is looking for a CRM?

  • Choose a solution that is right-sized for your business. Some CRM vendors target the complex, global enterprise. These solutions are typically heavyweight and replete with features that are often customized to meet specific business requirements. Other CRM vendors target small to midsize organizations with a breath, but not necessarily a depth of capabilties. For smaller organizations too many features are often an overkill for organizations with lightweight needs, so make sure you understand the target user of the CRMs under evaluation.
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Application Performance Matters! Not Just On Valentine's Day

Eveline Oehrlich

You are running from the office to your car to pick up the kids and while you are at it you think "OMG! Valentine's day is coming, I forgot to order the flowers for my wife."  You pull out your mobile phone and stop on the side of the road to log on to your favorite Valentine's specialty retailer - leveraging a mix of digital retailers which sell flowers (or candy or other items) and you want to order something.  Unfortunately, your favorite retailer is slow and the kids start complaining in the back seat and you must drive on.  Too late!  You are going to break hearts (ok maybe that is a bit too much) but certainly some of the retail vendors will experience a "break" in revenue.  If you are working for a retail vendor, Mobile Application Performance Management matters - not just on Valentine's day.  

See our recent report titled "Brief: Shopping Guide On Mobile Application Performance Management Solutions" so that you can get prepared.  Don't wait until Easter. 

It's Not Your Grandfather's Open Source BI Market Any Longer

Boris Evelson

There's never been a question on the advantages of open source software. Crowdsourcing, vendor independence, ability to see and in some cases control the source code, and lower costs are just a few benefits of open source software (OSS) and business model. Linux and Apache Hadoop are prime examples of successful OSS projects. It's a different story, however, when it comes to OSS BI. For years, OSS BI vendors struggled with growth because of:

 

  • The developer-centric nature of open source projects. The target audience for open source projects is developers, which means deals are mostly sealed by technology management. The industry, on the other hand, has gravitated toward business decision-makers within organizations over the last several years. However, business users are less interested in the opportunities that a collaborative open source community offers, and more concerned about ease of use and quick setup. Indeed, Forrester's research constantly finds evidence correlating business ownership as one of the key success factors for effective BI initiatives.
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TCS’ CrewCollab Solution Fills a Gap In Airlines’ Digital Transformation Journey

Fred Giron

Earlier this week, TCS launched its CrewCollab Solution at the Singapore Aviation Festival. The sector has attracted a lot of investments from service providers lately with companies like NIIT Technologies, Pactera, Hexaware and others strengthening their portfolio of software assets for airlines. The TCS CrewCollab mobile solution – co-developed in partnership with Singapore Airlines – fills an important gap in the digital transformation strategy of airlines globally. Why is that?

  • The in-flight experience remains disjointed from the rest of the customer journey. Airlines like Delta, United and Emirates have already invested in developing successful digital customer experience initiatives covering the pre- and post-flight phases of the customer journey. However, airlines typically struggle understanding and serving their customers as they board the flight, customer data being seldom available to the cabin crew.
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SAP Is On The Right Track To Address The Pain Points Of Chinese Customers, But It Is Not On The Finish Line Yet

Charlie Dai

On February 9, SAP announced the launch of its next-generation enterprise process application, SAP Business Suite 4 SAP HANA (S/4HANA), in China. This is the third product launch event of SAP globally but it’s the first event during which the product is being launched with customer together.

From my discussions with Chinese customers during the event, I believe that SAP is on the right track to address their major concerns. However, enterprise architecture (EA) professionals in China should take a realistic approach when evaluating the feasibility of the architectural evolution of their enterprise process applications.

  • Chinese clients have suffered from complexity for a long time.As mentioned in my previous report, complexity is one of the key challenges that Chinese companies have faced in their drive to achieve business growth and product innovation, and product innovation must focus on simplicity to enhance customer experiences. This is particularly true when it comes to adopting mission-critical management software. It’s quite normal to hear complaints about the complex user interface, long implementation times, and the significant effort required to maintain and customize software; customization is much more popular and necessary in China than elsewhere due to the need for various types of localization.
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