Forrester Predictions: What’s In Store For Privacy In 2016?

Heidi Shey

When evaluating the top 10 critical success factors that will determine who wins and loses in the Age of the Customer in 2016, it comes as no surprise that privacy is one of them. In fact, privacy considerations and strategy augments all of the 10 critical factors to drive business success in the next 12 months.

 

So, what does this mean for businesses moving forward?

 

Read more

Forrester’s 2016 Predictions: Turn Data Into Insight And Action

Brian  Hopkins

Three of four architects strive to make their firms data driven. But well-meaning technology managers only deal with part of the problem: How to use technology to glean deeper, faster insight from more data -- and more cheaply. But consider that only 29% of architects say their firms are good at connecting analytics results to business outcome. This is a huge gap! And the problem is the ‘data driven’ mentality that never fights it’s way out of technology and to what firms care about - outcomes.

In 2016, customer-obsessed leaders will leapfrog their competition, and we will see a shift as firms seek to grow revenue and transform customer experiences. Insight will become a key competitive weapon, as firms move beyond big data and solve problems with data driven thinking.

Shift #1 - Data and analytics energy will continue drive incremental improvement

In 2016, the energy around data-driven investments will continue to elevate the importance of data and create incremental improvement in business performance. In 2016, Forrester predicts:

  • Chief data officers will gain power, prestige and presence...for now.  But the long term viability of the role is unclear. Certain types of businesses, like digital natives, won’t benefit from appointing a CDO.
  • Machine learning will reduce the insight killer - time. Machine learning will  replace manual data wrangling and data governance dirty work. The freeing up of time will accelerate data strategies.
Read more

Blue Coat Systems Buy Elastica after Perspecsys

Andras Cser

As we predicted in our Brief: The Emergence of the Cloud Security Gateway, this market is consolidating fast. Blue Coat Systems announced this morning that they are acquiring Elastica. Forrester estimates that the acquisition price was between USD $280M-300M, while Blue Coat Systems has already spent an estimated $180-200M on Perspecsys. Here's how Forrester expects Blue Coat Systems will assemble their Cloud Security Gateway solution:

* Elastica intellectual property (IP): will be used for a) behavioral profiling, b) predictive analytics and c) anomaly detection in access to cloud applications.

* Perspecsys IP: will be used for a) cloud encryption and b) key management.

Blue Coat Systems has a herculean task on their hands: they have to successfully manage

1) Understanding existing Elastica and Perspecsys product portolios

2) Integrating Elastica and Perspecsys product portfolios into one single CSG offering

3) Integrating the resulting CSG solution with existing Blue Coat Systems solutions,

4) while managing the natural differecens,  post-acquisition attrition of key management and engineering resources from both acquired companies. 

Forrester expects that Blue Coat Systems will be able to the above in 9-12 months successfully.

Starting soon: Threat Intelligence Platforms research

Rick Holland

In my last threat intelligence blog I discussed my new research on threat intelligence providers. I included a graphic which carved four functional threat intelligence areas: 1) Providers 2) Platforms 3) Enrichment 4) Integration. In December, I will start the next piece of research in the series focusing on Threat Intelligence Platforms (TIPs). This will likely be two reports one focusing on people, process and use cases and the other focusing on the vendor landscape. My presentation at the 2016 SANS Cyber Threat Intelligence Summit will include some perspective on the state of threat intelligence platforms.  

I will be looking into the following functional areas. I'm also going to look beyond TIPs to see how traditional analytics platforms like SIEMs are including these capabilities.  I also will look into how SIEMs and TIPs should function in the same environment. I will also address the "roll your own platform" phenomenon that is common in technology firms and large financial institutions. Depending on the size and maturity an organization, multiple solutions could be involved in addressing the use cases, I will also break that functionality out. 

  1. Ingestion 
  2. Enrichment 
  3. Analysis (Important: How does TIP improve tradecraft?)
  4. Exploration 
  5. Integration 
  6. Collaboration
  7. Sharing 
Read more

Introducing The Forrester Wave: Digital Experience Service Providers

Anjali Yakkundi

Co-authored by Sarah Sikowitz

“We can improve your digital customer experience with our strategy, design, and technical chops.” Does this pitch sound familiar? Digital agencies, consultancies, and technical services firms are all racing to be your digital customer experience partner. They have merged, acquired, and built new practices to meet the multidisciplinary needs of both technology and marketing leaders.

 

Read more

Atos’ Acquisition Of Unify Offers The Potential For A New Enterprise Collaboration Platform

Dan Bieler

French IT service provider Atos has reached an agreement to acquire Unify, a provider of integrated communication solutions, from The Gores Group and Siemens for an enterprise value of €590 million, of which €340 million is cash. Unify’s 5,600 employees generated an estimated €1.2 billion in revenue in 2014. Atos, 12% of which is owned by Siemens, hopes to finalize the deal in the first quarter of 2016.

Over the past few years, Unify has managed to transform its portfolio from traditional PBX products to robust, scalable, and carrier-grade solutions for IP voice, web collaboration, video conferencing, mobility, and advanced messaging; clients can add these to existing communication infrastructure to enhance business processes and productivity. However, this transformation wasn’t always easy for Unify’s customers, as it brought disruption and often meant integration and transition assistance. What can Unify’s customers expect should the Atos deal materialize? We believe that the deal will:

Read more

Master Your Customers' Mobile Pathways

Ted Schadler

I'm excited about a new report for Forrester customers called Master Your Customers' Mobile PathwaysNicole Dvorak and I spent months examining the data, Jennifer Wise helped us bring a marketing point of view, Xiaotong Duan brought the beauty of graphics to the project, and Reineke Reistma shepherded it across the finish line.

We've been tracking how people use their smartphones and tablets in the US and UK: every mobile moment, every session, every brand, every website. This data gives us deep insight into consumers' mobile lives. If you have questions about who, what, which, when, how often, and for how long consumers visit you and your competitors, we can answer it. Here's a picture and excerpt from that report. Look at how much time, how few brands, and how many mobile sites consumers visit on their smartphones and tablets every month. It's your customers' mobile world -- you just live in it!

++++++++

With our Consumer Technographics behavior tracking data, we have created a new analytic framework we call mobile pathway analysis, which we define as:

Charting the immediate path customers take to and from your brand's mobile moments.

In this analysis, we answer five mobile pathway questions:

Read more

Maximizing Your Investment In Cyberthreat Intelligence Providers

Rick Holland

I just published my latest research on threat intelligence: Vendor Landscape: S&R Pros Turn To Cyberthreat Intelligence Providers For Help. This report builds upon The State Of The Cyberthreat Intelligence Market research from June. In the new research, I divide the threat intelligence space into four functional areas: 1) Providers 2) Platforms 3) Enrichment 4) Integration. This research is designed to help readers navigate the crowded threat intelligence provider landscape and maximize limited investment resources. In this report, we looked at 20 vendors providing a range of tactical, operational, and strategic threat intelligence.

When developing threat intelligence capabilities, one of the most important requirements is to collect and develop your own internal intelligence. Nothing will be as relevant to you as intelligence gathered from your own environment, your own intrusions. Before you invest six figures (or more) in 3rd party threat intelligence, make sure you are investing in your internal capabilities. Relevancy is one of the most important characteristics of actionable intelligence; check out "Actionable Intelligence, Meet Terry Tate, Office Linebacker" for more details on the traits of actionable intelligence.

In the report, I use the traditional intelligence cycle as a framework to evaluate threat intelligence providers. The intelligence cycle consists of five phases:

Read more

IBM And Teradata — A Tale Of Two Vendors’ Struggle With Disruption

Brian  Hopkins

I said that 2015 would be a tough year for enterprise data and analytics vendors in my spring report, "Brief: Turning Big Data Into Business Insights, 2015." I thought two things would happen. First, open source would drag on vendors’ revenues as demand for big expensive products declined. Second, the cloud would create revenue headaches. Turns out, I was right. Teradata's midyear earnings were down 8%, and IBM reported that Q2 revenue was down 12% from a year ago. As further proof, consider the rash of data management vendors running for private equity (e.g. Dell/EMC, Informatica, and TIBCO). It’s been tough times indeed, even though most vendors are keeping their messaging positive to reassure buyers and investors.

Over the past two weeks, I attended Teradata Partners in Anaheim and IBM Insight in Las Vegas — giving me a firsthand look at how two giants of the data and analytics industry are handling disruption. What I saw was a tale of two vendors that couldn’t be any more different:

Read more

CIOs Move From Custodians To Digital Stewards in 2016

Sharyn Leaver

We’ve been telling you that you need to transition from strictly managing an IT Agenda to owning a BT Agenda, too. 2016 is the year that needs to happen: your CEO will be looking for you to drive digital in your company — and increasingly digital is becoming your business.

At the center of your digital strategy is today’s empowered customer who expects you to be able to serve her in her moment of need. Nearly half of executives in a new survey responded that they believe in less than five years digital will have an impact on more than half their sales. Twelve percent of retailers, that are dealing with consumers showrooming and making their transactions online, believe they will be 100 percent digital by 2020.

Winners in the age of the customer will embed digital into all parts of the business, harmonize virtual and in-store experiences, and be able to rapidly shift to meet the hyperadoption/hyperabandonment behavior of customers.

The scary news? Only a quarter of businesses have a coherent digital strategy to create customer value as a digital business. The onus is on you to deliver that strategy. As CIO, you need to offer a holistic view on the digital transformation that encompasses not just how your firm can harness emerging technology to create customer value, but how your team can help drive synergies across the customer experience ecosystem. We believe the only way to achieve this is a customer-obsessed operating model that will permeate throughout your business and focus on six elements: structure, talent, culture, metrics, processes, and technology.

Here are three things you can do in 2016 to win at driving digital:

Read more