Making Green IT Palatable For The Business: Should You Call Green IT, “Green IT”?

Doug Washburn

Dougwashburn In many of my recent interactions with both enterprise IT end users and vendors, the notion of calling Green IT something other than “Green IT” occurs with fair consistency. Some of the variations to Green IT that I’ve come across purposely call out an environmental agenda, i.e. Greener IT, Sustainable IT, and Eco-Efficient IT. While others are purely business such as Efficient IT, Energy Efficient IT, or Lean IT.

This very debate came up during a panel I hosted at last week’s Next Generation Data Center Conference, and it reminds me of a book I came across called the “The Sneaky Chef: How To Hide Healthy Foods In Kid's Favorite Meals.” The premise is that parents can encourage healthy eating habits in the children by “hiding” healthy foods in meals that kids already love — without their kids’ knowledge. For example, brownies spiked with spinach or chocolate pudding laced with avocado.

So how should you decide to message your Green IT initiative? My standard response is that it depends on your audience:

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Is The “Green” Data Center The Next Generation Data Center?

Doug Washburn

Dougwashburn Yes, but the shade of green will vary. While it’s clear that the next generation data center will be an energy efficient data center, incorporating other green data center features — from reduced water usage, to sustainable site planning, to sourcing IT gear manufactured in a more eco-responsible fashion — are not likely to happen at the same pace.

Why? Reduced energy consumption in the data center offers tangible and immediate environmental and economic savings, but also goes hand-in-hand with alleviating out of space and out of power concerns — challenges, that for now, trump purely green motivations.

At last week’s annual Next Generation Data Center Conference held in San Francisco, I had the opportunity to discuss the role of “green” in the data center by moderating a panel on the topic of “Greening of the Data Center — Practical Steps That Can Be Implemented Today With Real World Savings.” The panel consisted of major industry hitters — including Jack Pouchet of Emerson Power Network, Joe Prisco of IBM, Michael Patterson of Intel, Christian Belady of Microsoft, and John Pflueger of Dell — with all panelists having a stake in enacting green and or energy efficiency strategies within their organizations. Here are some key takeaways from the session:

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Microsoft and BearingPoint see space to play in the Enterprise GRC market

Chris McClean

Chris McClean

Earlier this week in a joint press release, Microsoft and BearingPoint announced the new BearingPoint Enterprise Governance, Risk, and Compliance product offering. Ok... it will be a while before the more veteran enterprise GRC vendors start really losing sleep over this deal. But BearingPoint continues to be a top risk consulting firm, and Microsoft’s reach through the business user community will be an attractive benefit for compliance and risk professionals trying to get hundreds or thousands of staff members to contribute to the GRC program. There’s potential here for sure.

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Traditional Disaster Recovery Services Are Dead

Stephanie Balaouras

Stephanie Balaouras

If you still subscribe to fixed site recovery services using shared IT infrastructure from the likes of HP, IBM BCRS, or SunGard, among others, you will quickly become a dinosaur in the next 1 to 2 years.

These types of shared infrastructure services involve lengthy restores from tape and a recovery time objective of 72 hours, at best. Plus, you'll be lucky if you recover at all because chances are, you've had trouble scheduling a test with your service provider and it's been a LONG time since the last one, if indeed you’ve ever tested.

72 hours recovery just doesn't cut it anymore. And frankly, understanding your provider's oversubscription ratio to shared infrastructure to determine the risk of multiple invocations, or attempting to negotiate exclusions zones and availability guarantees is a time suck. Most companies are either taking DR back in-house or, if they still rely on a DR service provider, they are using dedicated infrastructure.

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Monster Acquires Trovix

Monster today announced their acquisition of Mountain View, Calif. based Trovix for $73 million in an all cash deal. Trovix was known as an applicant tracking system (ATS) vendor and have amassed over 40 customers during their short tenure, but that was not their passion. Instead, they were fully focused on perfecting and innovating search technologies. Their goal was to bridge the gap between jobs and candidates and find the perfect match for both. So what does Monster get and what are they going to do with Trovix?

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What's A Zettabyte? I Don't Know, But It's Coming Soon

Ted Schadler

TedschadlerBy Ted Schadler

What's a zettabyte? It's the same amount of information found on 500 billion DVDs or 75 full-length movies for every human on the planet. And a half a zettabyte, a mere 250 billion DVDs' worth, is the number of bits that Cisco expects to fly around the Internet every year in 2012.

The networking giant has created aVisual Networking Index, a detailed measurement of annual business and consumers Internet traffic. In a recent conversation with Cisco senior analyst Arielle Sumits, we learned that Cisco has used this index and a lot of detailed data to calculate that the public and private Internet will carry 6 times the amount of traffic in 2012 as it does today.

The big driver of that torrent is, of course, video. By 2012, Internet video alone will be almost 400 times the size of the entire US backbone in 2000. Add downloadable HD video, Telepresence, and Internet traffic to the television, and the volume of bits is staggering, even higher than the P2P traffic.

Wow, that's a lot of bits. But what does it really mean? I think it means three things for Information & Knowledge Management professionals:

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Upping The IPS Ante

John Kindervag

My colleague at Forrester, Chris Silva, recently commented upon the recent Air Defense acquisition by Motorola.  Looking at the deal through the security lens, I completely agree with Chris that this will help ease integration of wireless security into wireless infrastructure.  It's good to see one of the major wireless brands step up and take wireless security seriously.  Perhaps that other major wireless vendor will get the hint...

Upping The IPS Ante


Motorola announced this week its intentions to acquires Wireless IDS/IPS vendor AirDefense.
The acquisition may provide a bit of deja vu to readers who recall the
acquisition of Network Chemistry's wireless IDS/IPS assets by Aruba
Networks in 2007.

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Get Engaged With Forrester's Business Process & Applications Research Survey Panel

Sharyn Leaver

Take Our Current Survey And Join The IT Research Panel To Shape Our Research


In our efforts to become increasingly more relevant to the day-to-day concerns and research needs of BP&A professionals we’re asking you to participate in our current Business Process & Applications Survey. With your insight, our analysts will learn more about your evolving role in the enterprise and prioritize their research plans to better address the pressing issues that BP&A professionals face.


Click here
to take our current role survey.


For your participation, the team looks forward to sharing all aggregate data from this study and all research reports, teleconferences, and deliverables that result from analysis of this data.


Interested in joining the IT Panel?

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The Joker On Open Source Software: "If you're good at something, never do it for free"

Mike Gualtieri

ThejokerThe Dark Knight is chock full of memorable quotes and, dare I say, advice from none other than the Joker, a role played eerily, crazily, and fabulously by the late Heath Ledger. One of the many quotes that stuck with me is "If you are good at something, never do it for free." This is pretty good advice, especially when you are proposing to "Kill the Batman" in exchange for half of the mob's money. It worked for the Joker. He got the job.

But, is this advice good for software developers?

On the surface it seems silly to even ask the question. Why would anyone want to work for free? But plenty of people donate their time and talent to causes great and small in an effort to help people and to benefit humanity. That is a good thing. But, is this in fact good advice for open source software developers? To answer this question we need to know what motivates them and what they hope to gain.

Software developers contribute to open source projects for many different reasons.

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Blogging At Work Is Like Choosing Which Tie To Wear

GilyehudaBy Gil Yehuda

I had a conversation with a client the other day about Blogging at work. The question came up, as it often does, how to ensure that employees blog appropriately at work. We spoke about corporate policies regarding appropriate use of the intranet, discussing if they really make an impact on behavior, or if they only exist as leverage when it comes time to take action.

It occurred to me that there is a simple analogy that all professionals can relate to, which brings clarity to the issue: How do you determine what to wear to work?

At every company I have ever worked in (with the exception of Forrester, ironic), there was an explicit policy about dress code. In some organizations, men are expected to show up in a pressed shirt, perhaps a tie and jacket. In others, the code is more lax, but denim jeans are verboten. Of course, men have it much easier, we have fewer choices and they all work pretty well for us. In my last company, a memo forbidding open-toe shoes angered many women in my team, including my boss, who loved her shoe collection. Why forbid open-toe shoes? Perhaps it could lead to sandals – or, heaven forefend – crocs!   Crocs in the workplace – oh my word, that could be terrible!

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