Streaming Analytics Will Transform The Internet Of Things Into The Internet Of Analytics

Rowan Curran

The challenges of how to manage, ingest, store, analyze, and act upon data in the IoT are beginning to bear down on enterprises. The honeymoon talk of ‘billions and billions of devices’ is over and it’s time to get down to the dirt of how to generate value from all these connected devices. Streaming analytics platforms, already architected to handle IoT data as it streams into the data center, are being extended to deploy out to gateway devices (such as wireless access points) and even out to edge devices (such as manufacturing equipment) to extend the intelligence out to where data is generated and actions occur.

Forrester clients can read the full details of our analysis here and start the process of turning slow processes and weekly analytical batches into the immediate insights needed to support today’s dynamic business environment.

How Should I Build My Mobile Apps?

John Wargo

A regular inquiry request we get from clients is “Which approach should we use to build our mobile apps?” There are a lot of arguments made for either side of the web vs. native approaches and some compelling arguments as well for using cross-platform tools to deliver apps. Because it’s such a common discussion, we crafted a report that addresses this topic quite well in Native, Web, and Cross-platform Mobile Apps All Have Their Place.

Ultimately, from the report, “it’s not a question of either/or; it’s which approach best fits the app in question.” The app’s specific features and capabilities drive one aspect of the approach you’ll select; any flowchart you’ve seen on this topic deals with that directly. However, you’ll also have to consider other organizational and technical aspects as well. So, if you’re looking for an absolute answer to the question posed, it’s: “It depends!”

So, what about cross-platform tools? Cross platform tools muddy this conversation a bit as platforms generally deliver native apps or web apps and many can deliver both. The selection of a cross-platform tool is driven by the same questions you’d ask about a native or web app: what are you trying to accomplish with the app coupled with specific questions about what capabilities and benefits the platform provides in key areas you’ll be exercising.

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Microsoft Fights Back In Education

JP Gownder

Today, Microsoft's Terry Myerson announced the new strategy for Windows in the classroom. Windows 10 -- which is now Windows-as-a-service, with periodic updates delivered from the cloud -- will see a big feature update this summer with the Windows Anniversary Update, announced a few weeks ago at the BUILD developer conference. Now we're learning about the education-specific features that will take on Chromebooks.

It's no secret that Google's Chromebooks have taken the education market by storm; they now constitute more than half of shipments of new devices sold to U.S. schools. Some schools are even re-imaging old Windows PCs into Chromebooks. As a result, both Apple and Microsoft have seen their positions in the educational market slide south over the past four years.

Why does this matter? Well, for the obvious device sales implications, of course. But it's part of a longer-term customer relationship issue, too: If young people grow up not knowing Windows, will they ever care about the platform? Tomorrow's Windows customers could be shaped in today's classroom... or tomorrow's Chromebook customers could be.

For schools, Windows Anniversary Update will address key issues in education:

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Facebook’s Live API: It’s Time To Evaluate Your Livestreaming Strategy

Nick Barber
Live video gets 3 times the amount of engagement as non-live video and that’s one of the reasons why Facebook is releasing its Live API to developers. Here’s what you need to know. 
 
Until now, a limited set of Facebook users have been able to go live from their smartphones; broadcasting real time video to followers and fans. They could respond to submitted text comments in real time. With the API release we’ll start to see higher quality live video hit newsfeeds because broadcasters will be able to plug their professional platforms into the system. It’s not just broadcasters though who will benefit from the API. An auto maker could give a live tour of a factory and field questions in real time. Or concert venues could give a behind the scenes look ahead of a performance. 
 
Facebook CEO Mark Zuckerberg at the company’s F8 conference. (Credit: Facebook)
 
At the F8 developer conference Facebook CEO Mark Zuckerberg introduced the live platform with a DJI drone that was livestreaming video directly to Facebook. The previous smartphone-only livestreaming setup didn’t allow this.
 
With this rollout, Application Development & Delivery Professionals need to consider:
 
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Data Management Platforms Go Mainstream

Jennifer Adams

The holy grail of digital advertising is accurately determining who to target, when to target them, and what products to highlight. Data management platforms (DMPs) facilitate smarter media buying by unifying data from multiple sources to allow more accurate and detailed audience segmentation. In our recently published Ad Technology (Data Management Platforms) Forecast, 2016 To 2021 (US), we take a more in-depth look at the market. We examine demand for DMPs that support the programmatic advertising ecosystem, including platforms from vendors such as Adobe, Google, IgnitionOne, Krux, Lotame, Neustar, Oracle, and Wunderman (KBM Group). We conclude that:

DMPs have hit a tipping point, driving continued robust growth. While the US DMP market is relatively small at $500 million, we expect to see robust 43% annual growth over  the 2015 to 2021 period. We believe DMPs reached a tipping point in the past year or two as both marketers and publishers became increasingly aware of their benefits. CMOs are focusing on improving their marketing and advertising ROI, and DMPs demonstrate tangible value by clearly organizing data into taxonomies, identifying intent to purchase, and yielding higher conversion rates.

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Innovation Management Solutions Push Innovation That Creates Both Change And Value

Dan Bieler

Source: The Forrester Wave™: Innovation Management Solutions, Q2 2016

Innovation that only creates change is just that — change. When we asked firms about their major business objectives, 37% claim that product and service innovation is central to their business transformation.

But old-style innovation will be very tough to maintain. To exploit business value from digital technologies, innovation managers need to increasingly think in open ecosystems, open standards, open platforms, and open source software. Digital innovation equals service innovation, which in turn requires a willingness to experiment and engage in minimal-viable-product thinking, because:

  • As customers’ demand changes more quickly, innovation cycles must get shorter. Fast software innovation will “eat” slow hardware innovation given the ever greater role that software plays for today’s business value creation. An innovation management solution supports decision sessions and real-time voting and collaboration to quickly validate or gauge the interest of organizational priorities in short sessions. Organizations need to be willing to fail fast, be able to work iteratively on product and service improvements, run idea experiments based on soft-launches, and get feedback on innovation efforts via external feedback loops quickly.
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Pega Buys OpenSpan: Watch Out - RPA Vendor Landscape Is About To Change

Craig Le Clair

Enterprises, in their quest to reduce labor costs, are applying RPA technologies. Yet they do not have a well-defined set of principles and best practices, including how to position RPA with other process tools and initatives. Today it may have become a bit more clear. Pega is the first tech provider, and only BPM market particpant of substance, to purchase an RPA provider (OpenSpan). The combination brings robotics, analytics, and case management together - and that makes sense. Think of Pega's process/rules capibility firing off a set of RPA scripts.

RPA in many respects is an alternative, some would say the polar opposite of Pega's current business model that feasts on the transformitive "big IT spend" for BPM, case management, automation, and customer service projects. RPA does not require invasive integration. It is a quick hit for automation, a “low touch” approach for process improvement for brittle legacy systems. The bottom line. Enterprises that employ labor on a large scale for process work can gain efficiencies by just automating repetitive human tasks for the “as is” process.

OpenSpan is nice pick-up for Pega that will help with back-office BPM work, but more so with contact center environments where the agent requires human and machine multitasking that often spans multiple windows and web applications, few of which are integrated with each other. Cumbersome process flows, rekeying of data, and lack of integration add up to lengthy call times, reduced accuracy, and an overall increase in customer frustration. Pega/OpenSpan will give Jacada and NICE a run for their money, and the future integration with Pega's analytics tracks where the RPA space is heading.

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Oculus’ Botched Launch Harms The VR Ecosystem

JP Gownder

April 12, 2016: The day Oculus updated its Rift shipment timeframe for customers. As has been widely reported, Oculus customers face widespread months-long delays in the deliveries of their virtual reality headset purchases. To add a personal anecdote, I ordered within the first 5 minutes of the pre-launch window (once the web site started working, which it didn’t at first), and my Rift shipment has been delayed from March 30th to “between May 9 and 19th,” assuming Oculus actually succeeds in meeting its new dates.

While my personal Rift delay is merely an annoyance, the botched launch has real repercussions for the VR ecosystem. Oculus’ delay:

  • Hurts developers of games and apps. The diversity and depth of the VR developer ecosystem is impressive. While many developers focus on games – logically enough, since that’s a key early adopter demographic – others offer applications ranging from clinical treatments for PTSD to collaboration in virtual spaces. The common denominator? None of these developers are making money if there are no headsets available. And while many apps can be ported to other platforms, Oculus has been the centerpiece of many developers’ high-end VR efforts.
  • Hurts media startups and innovations. Media, too, sees a potential loss. While some media companies go the route of the New York Times and focus on Google Cardboard phone-based VR, others are counting on developing truly immersive experiences that simulate presence. Studio Jaunt VR has an Oculus app that, again, won’t be addressable until customers receive their Rifts.
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CIOs must operate at the speed of the customer

Fred Giron

Digital transformation is about reinventing the business model of your company. It’s an end-to-end transformation that moves at only one speed: the speed of the customer. Back-end systems are not immune from these pressures, somehow shielded from change as customer-facing systems and processes innovate quickly to keep up with fast-changing customer behaviors.

Forrester believes that the pursuit of two-speed IT (aka bimodal IT) is a trap for CIOs. My colleague John McCarthy recently published a report that explains why CIOs need a single, bolder business technology (BT) strategy to accelerate innovation and simplification, not a two-class system that adds more silos of complexity (Forrester clients can have access to the report here).

At a recent CIO event organized in Singapore with our partner Odgers Berndtson, we shared the results of this research and related case studies. The audience was in agreement with this call, best illustrated by two examples that were shared during the discussion:

  • Two-speed operations break the best unified customer experience intent. The head of digital for a life insurance provider mentioned how his team did a great job creating a digital only policy purchasing capability enabling customers to purchase a life policy within 15 minutes online. Unfortunately, it then takes about 2 months for the operational teams to come back to the customer with the actual policy due to slow back-end systems moving at yesteryear speeds. Once the complete engagement has been executed, most clients are lost.
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Bots: The Next Big Thing In Mobile? Not So Fast.

Michael Facemire

Everyone is buzzing this week about bots with Facebook/Messenger’s anticipated launch of bots on its messenger platform. What is a bot you ask? A bot is a chat-based interface that helps consumers complete tasks -- ordering take-out food, chatting with their doctors, or checking the score of a big sports game. Many believe that this next step -- bots in conversation with consumers -- is imminent. We agree, but not so fast.

There are a few trends playing in favor of bots becoming the next big user interface:

  1. Apps put a huge burden on consumers. The app ecosystem forces consumers to orchestrate getting the content and services that they need -- sometimes in a single app, most times through a composition of many. And this doesn’t even address individual app quality -- too many of them are simply awful. We're forced through processes translated from online that make no sense on the go or on our mobile phones.
  2. Bots foster natural communication. Having a bot is like having an assistant. You can chat with the bot, ask the bot to do things for you -- like order take-out or get a new lipstick. They are a natural extension of how we communicate and use our mobile phones.
  3. Consumers spend 84% of their time in only five apps each month. Chances are that one or two of those are social media, instant messaging,etc., as a handful of mobile giants like Facebook, Google and Apple in the US own a disproportionate number of customers mobile moments, measured both by time and data. Consumers are asking for a better experience.
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