What Product Development Orgs Can Learn From The Samsung Crisis

Nate Fleming

As details regarding the termination of the Samsung Galaxy Note 7 smartphone continue to unfold, there are several important lessons, both technological and organizational, that manufacturers and product organizations should take away from their peer’s costly product crisis:

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Loose Lips Sink M&A Ships

Cheryl McKinnon

Companies look for merger & acquisitions opportunities to boost their growth.  But when confidential information gets exposed, it throws a monkeywrench into their confidential assessments, strategies and negotiations.  Recent news proves this once again.  Whether Twitter would be a good fit for SalesForce is a question - but that the news that Salesforce was considering it leaked into the public domain made their decisions harder.


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Brexit Makes Customer-Focused Innovation Imperative

Dan Bieler

Photo: Cover of Panorama magazine Italia

While uncertainty continues, focusing on innovation is your best chance of success. British Prime Minister Theresa May has repeatedly said, "Brexit means Brexit." This statement ensures that every business operating in the UK will experience an uncertain and volatile market environment for some time. In our conversations with CIOs and chief technology officers (CTOs) since the Brexit vote, Forrester has retained its view that only if companies retain a focus on customers will they ensure growth and innovation, especially in times of uncertainty. All CIOs and CTOs at businesses operating in the UK should:

  • Make the business case that innovation can help their firms deal with uncertainty. Top management will be distracted by many short- term tactical considerations relating to Brexit. Make the case that innovation will move you closer to your customers and help to deal with underlying uncertainty.
  • Partner with their risk managers. Developing innovations that rely on customer and machine data will expose businesses to regulatory and compliance risks. Plan your business technology and innovation strategies with the risk manager on your side.

The report Brexit Makes Customer-Focused Innovation Imperative summarizes Forrester’s recent discussions and outlines how companies can best drive their innovation in the wake of Brexit.


DevOps And The Mainframe, A Perfect Match?

Robert Stroud

Did someone forget to tell the mainframe it was irrelevant?

For many years, the much lauded death of the mainframe has been espoused by many pundits. Many believed the end of the mainframe would be further accelerated with the rapid growth of cloud adoption.  I am sorry to report to those naysayers, the mainframe didn’t get the message, and lives on, alive and well as the beating heart of many large businesses. For instance, the mainframe is leveraged by 92 of the top 100 banks worldwide, 23 of the top 25 US retailers, all 10 of the world’s 10 largest insurers, and 23 of the world’s 25 largest airlines.[i]

Mainframe is part of the digital business ecosystem

The drive for speed to counter competitors and deliver new and agile solutions has never been more evident.  Successful digital businesses have found the secret to unleashing the data and business processes within their mainframe-based applications. Starting with “ad-hoc” integrations between systems of engagement and systems of record, they soon find the ability to define innovative products and services is limited by an inability to evolve and improve their mainframe applications.  For instance, a simple mobile insurance application is actually just the gateway to a complex set of applications that must work seamlessly with the mobile application and with each other to provide customers and prospects with great experiences.

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Private Cloud Adoption Is Alive And Well

Jennifer Adams

While public cloud’s hypergrowth garners a lot of press, we expect opportunities to continue for private cloud solutions. In our recently published Private Cloud Solutions Forecast, 2016 To 2021 (Global) we expect the market to grow at a compound annual growth rate (CAGR) of 11.0% over the 2016-to-2021 period.

Private cloud can provide the speed-to-market and scalability of public cloud, yet with enhanced security. Improved IT infrastructure manageability and flexibility are the key drivers of private cloud adoption. Many regulated industries, such as financial services, will continue to use private cloud due to security and regulatory concerns.

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Local vendors challenge global players in our analysis of Europe's public cloud market

Paul Miller

Europe from space

Public Domain image of Europe, derived from NASA World Wind data, uploaded to Wikimedia Commons.

The hyperscale global clouds seem to crop up pretty much everywhere, these days. But we all know that customer requirements differ, from industry to industry, and from country to country. So... how do they cope, and how do we account for the peculiarities of different markets?

Today, we publish our latest take on the public cloud platforms market in Europe: The Forrester Wave™: Enterprise Public Cloud Platforms In Europe, Q4 2016Read the report itself, or sign up for my 3 November webinar to learn more.

The report (my first Wave, so allow me to feel pleased with myself) is, of course, interesting and useful in and of itself. But what's more interesting, perhaps, is that it's part of a collaboration that allows Forrester to account for those regional quirks.

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US Tech Market Poised For Another Year Of Moderate 4% to 5% Growth If Election Results Don't Interfere

Andrew Bartels

Forrester has just published our fall forecast update for the US tech market ("2017 US Tech Budgets: The Outlook For Tech Spending Overall And By Industry"), and we are now projecting 5.1% growth for business and government spending on tech goods, services, and staff in 2017. That's a modest improvement from the 4.4% growth we are forecasting for 2016.  That 2017 forecast assumes a continuation of the economic policies now in place under the Obama administration and the Republican Congress, and thus a Hilary Clinton election along with Republican control of at least the House of Representatives.  Should Donald Trump win the election or alternatively the Democrats take control of both the House and the Senate, our forecast for the US tech market in 2017 would be quite different.

The three main forces driving this forecast are the moderate pace of real economic growth at around 2%, the strong demand for the Business Technologies (BT) that help firms win, serve, and retain customers, and the transition to cloud.  

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Google’s Next Play: Your Assistant For Everything - Not Just Answers

Michael Facemire

This blog post is co-authored by VP and Principal Analyst Julie Ask and Analyst Andrew Hogan at Forrester.

Google held an event in San Francisco this week to announce several new consumer products – a smartphone, a wireless speaker, Wi-Fi routers, a virtual reality headset and an updated Chromecast solution. All showcased an emerging strategic direction for Google and some killer engineering and design skills.

None of it impressed as much as the demos of Google Assistant – Google’s virtual assistant.

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Field Service: Increasingly Important For Differentiated Customer Service Experiences

Kate Leggett

Field service technologies are more than two decades old. Companies have leveraged them to coordinate the flow of work orders that came in as service requests to the contact center. They were able to reap real ROI by using these technologies to schedule technicians, manage their routes and their flow of work. 

Today, with the rise in importance of delivering differentiated customer experiences, field service technologies are become increasingly important. This is because, the service tech who ends up on your doorstep, or at the site of faulty equipment represents the face of your company. They are your brand ambassadors. These interactions are by far the most personal channel for customer engagement, and they can help make or break a relationship.

This means that: (1) you want to equip your service techs with all the information and data that they need to easily address the reported issue, and (2) you want to use cutting edge technologies to deliver great engagement.  These technologies include:

  • Mobility for field service effectiveness - Companies communicate to field techs, increasingly via mobile apps, the location, timing, and details of their jobs. They also allow techs to provide dynamic pricing of labor, parts, and products. Mobile applications must be easy for techs to use, often with gloved hands, in challenging conditions including low lighting and hazardous job sites. They must also work in disconnected environments.
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Manufacturing Firms Could Do Better With A Focus On Customer Experience

Ashutosh Sharma

Companies are turning to digital to do one of the three things: improve customer experience (CX) using digital technologies; improve their operational efficiency to better serve customers; and launch new business models.

The manufacturing and industrial sectors are undergoing a similar transformation. In my recent discussions with leaders in this market, Industry 4.0 and smart factory dominate the conversations, but the discussions quickly shift to the Internet of things (IoT). While the industrial internet is the most significant manifestation of the digital revolution in these sectors, we are also coming across a broader range of digital initiatives from manufacturing firms.

Tech vendors and systems integrators working with manufacturing firms have identified two types of engagements emerging. Infosys’ Global Head of the Manufacturing Vertical, Nitesh Bansal opined that one set of firms are taking charge of sensors and monitors that they own and leveraging the data assets to improve predictive maintenance, asset efficiency and improve track and trace. Outcomes from these digital operational excellence (DOX) initiatives include:

  • Collecting data and analyzing it for better predictive maintenance
  • Empowering technicians to do their job better by providing actionable directions at the point of maintenance
  • Using augmented reality to help with quick diagnosis and fix
  • Increasing the asset throughput while increasing safety using automated self-driven vehicles
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